Communications Design Performance Strategy Manager

📌 Core Information

🔹 Job Title: Communications Design Performance Strategy Manager

🔹 Company: Globe Group

🔹 Location: Philippines

🔹 Job Type: On-site

🔹 Category: 📣 Marketing Communications (MarCom)

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing customer engagement campaigns and programs
• Crafting performance marketing communications strategy for assigned business units
• Collaborating with cross-functional teams for smooth campaign launches and work plan management
• Analyzing campaign performance and driving improvements based on insights

ASSUMPTION: This role requires a strong understanding of consumer behavior, digital channels, and performance marketing strategies. It also demands excellent leadership and collaboration skills to manage internal/external teams and drive results.

📋 Key Responsibilities

✅ Designs customer engagement campaigns and programs, develops success metrics, and executes thorough campaign analysis

✅ Leads the performance marketing communications strategy crafting and campaign development for an assigned business unit

✅ Oversees an internal/external channels/media and creative team to assemble a communications go-to-market plan

✅ Guides a team of channels/media and creatives during weekly sprints to design, launch, and optimize online sales campaigns

✅ Monitors and ensures delivery of all partner agency output in line with contractual and administrative requirements

✅ Leads regular performance reviews to optimize executions

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong analytical skills are also crucial for campaign performance analysis and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field

Experience: 5-10 years of experience in marketing communications, performance marketing, or a related field

Required Skills:

• Proven experience in campaign development and management
• Strong understanding of consumer behavior and digital channels
• Excellent leadership and team management skills
• Proficient in data analysis and performance metrics
• Fluency in English and Filipino

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of the telecommunications industry
• Familiarity with A/B testing and optimization strategies

ASSUMPTION: Given the role's focus on performance marketing and campaign development, candidates with a strong background in data-driven marketing and digital channels are likely to be successful. Fluency in both English and Filipino is crucial for effective communication within the organization and with external partners.

💰 Compensation & Benefits

Salary Range: PHP 1,200,000 - PHP 1,800,000 per year (Based on experience level and industry standards for the role in the Philippines)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Globe products and services

Working Hours: Full-time (40 hours per week), with flexibility for remote work on certain days

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing communications role in the Philippines. Benefits may vary based on the company's current offerings.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications, with a focus on digital transformation and inclusion

Company Size: 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration

Founded: Not specified, but with a strong presence in the Philippines and a commitment to sustainability and ESG initiatives

Company Description:

• A leading full-service telecommunications company in the Philippines, offering mobile, fixed, broadband, data connectivity, internet, and managed services
• Major interests in financial technology, digital marketing solutions, venture capital funding for startups, and virtual healthcare
• Committed to implementing universal sustainability principles as a signatory of the United Nations Global Compact

Company Specialties:

• Telecommunications
• Digital transformation
• Digital inclusion
• Fintech
• Startups
• Telemedicine
• Sustainability and ESG

Company Website: http://www.globe.com.ph

ASSUMPTION: Globe Group is a well-established company in the telecommunications industry, with a strong focus on digital transformation and sustainability. Its large employee base and diverse range of services provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior, with the potential for growth into a management or leadership role

Reporting Structure: This role reports directly to the Head of Marketing Communications and may oversee internal/external teams

Work Arrangement: On-site, with flexibility for remote work on certain days

Growth Opportunities:

• Potential to lead larger campaigns or teams as experience and performance develop
• Opportunities to collaborate with other departments and gain exposure to different aspects of the business
• Possibility to participate in Globe's sustainability and ESG initiatives

ASSUMPTION: This role offers significant growth potential, both within the marketing communications department and across the broader organization. Globe Group's commitment to sustainability and ESG initiatives also presents unique opportunities for professional development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): 32nd St, Taguig City, National Capital Region, PH

Geographic Context:

• Metro Manila, with easy access to public transportation and amenities
• Dynamic and bustling business district, home to many multinational corporations and local businesses
• Close proximity to shopping centers, restaurants, and entertainment options

Work Schedule: Full-time, with flexibility for remote work on certain days. The role may require occasional work outside of regular business hours to meet project deadlines.

ASSUMPTION: Globe Group's office location provides a vibrant and dynamic work environment, with easy access to amenities and public transportation. The role's flexible work arrangement offers a balance between on-site collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interviews with the hiring manager and relevant team members
• Final round interview with senior leadership

Key Assessment Areas:

• Campaign development and management skills
• Understanding of consumer behavior and digital channels
• Leadership and team management abilities
• Data analysis and performance metrics proficiency
• Communication and presentation skills

Application Tips:

• Highlight relevant campaign development and management experience in your resume
• Tailor your cover letter to demonstrate your understanding of consumer behavior and digital channels
• Prepare examples of successful campaigns you've led and the results you've achieved
• Be ready to discuss your approach to data analysis and performance optimization

ATS Keywords: Campaign development, performance marketing, consumer behavior, digital channels, campaign management, data analysis, performance metrics, team management, communications strategy

ASSUMPTION: Globe Group's application process is designed to assess candidates' skills and experience in campaign development, management, and performance optimization. Demonstrating a strong understanding of consumer behavior and digital channels will be crucial for success in this role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot, or similar)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Collaboration tools (e.g., Microsoft Office Suite, Google Workspace, or similar)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's current tech stack and the candidate's areas of expertise. Familiarity with marketing automation, data analysis, and project management tools is likely to be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Putting customers first
• Valuing people and collaboration
• Acting with integrity
• Caring like an owner
• Keeping things simple
• Moving fast and continuously improving

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you demonstrate putting customers first in your work?
• Can you provide an example of a time when you valued people and collaboration to achieve a common goal?
• How do you approach continuous learning and improvement in your professional development?

ASSUMPTION: Globe Group's company values emphasize customer focus, collaboration, and continuous improvement. Candidates who can demonstrate alignment with these values and a compatible work style are likely to be a strong fit for the organization.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
• Working with cross-functional teams and external partners, demanding excellent communication and collaboration skills
• Adapting to a dynamic and fast-paced work environment, with the need to be responsive to change and prioritize effectively
• Balancing on-site and remote work, requiring self-motivation and discipline to maintain productivity outside of the office

ASSUMPTION: This role presents several challenges, including managing multiple projects, collaborating with diverse teams, and adapting to a dynamic work environment. Successful candidates will be able to navigate these challenges effectively and thrive in a fast-paced, collaborative setting.

📈 Similar Roles Comparison

• Unlike related roles, this position focuses specifically on performance marketing communications strategy and campaign development for assigned business units
• In the telecommunications industry, this role requires a strong understanding of consumer behavior and digital channels specific to the sector
• Career progression may involve moving into management or leadership roles within the marketing communications department or across the broader organization

ASSUMPTION: This role is unique in its focus on performance marketing communications strategy and campaign development for assigned business units within the telecommunications industry. Career progression opportunities may vary depending on the candidate's skills, experience, and performance.

📝 Sample Projects

• Developing and executing a customer engagement campaign to drive online sales for a new product launch
• Crafting a performance marketing communications strategy to improve customer acquisition and retention for an existing service
• Analyzing campaign performance data to identify trends, optimize executions, and drive improvements in key metrics

ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for this role. Successful candidates will be able to demonstrate relevant experience and expertise in these areas.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing communications department?
• How does Globe Group support the professional development and growth of its employees in this role?
• Can you provide an example of a successful campaign led by someone in this role and the impact it had on the business?
• How does Globe Group measure the success of its marketing communications campaigns, and how does this role contribute to that process?
• What is the expected work-life balance for this role, and how does Globe Group support employees in maintaining a healthy work-life balance?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, team structure, and company culture. Asking thoughtful questions demonstrates a candidate's interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Globe Group's careers page
• Tailor your resume to highlight your campaign development and management experience, as well as your understanding of consumer behavior and digital channels
• Write a cover letter that demonstrates your alignment with Globe Group's company values and your enthusiasm for the role
• Prepare examples of successful campaigns you've led and the results you've achieved
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.