Communications Lead

📌 Core Information

🔹 Job Title: Communications Lead

🔹 Company: Steadily

🔹 Location: Austin, Texas

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting and optimizing content for Steadily's direct-to-consumer and B2B channels
• Building and executing a content strategy that drives demand and engagement
• Scaling content across multiple platforms and distribution channels
• Ensuring content compliance with brand guidelines, regulations, and legal requirements
• Leveraging data and analytics to measure, analyze, and optimize content performance

ASSUMPTION: This role requires a strong background in public relations, content creation, and 360 campaign activation. Familiarity with real estate or insurance industries is a plus but not required.

📋 Key Responsibilities

✅ Create great written content that executes Steadily's brand tone of voice, key messages, and content strategy across owned, earned, and paid channels

✅ Build and maintain an editorial calendar that drives Steadily's content strategy forward with both evergreen and timely content

✅ Translate long-form written content into bite-size social-first assets, video storytelling, partner marketing, and more to maximize content reach and engagement

✅ Transform consumer insights, social listening, and data into timely, trend-forward content that elevates Steadily as an authority in the space

✅ Collaborate with cross-functional teams to support marketing needs and ensure consistent brand messaging

✅ Enforce compliance by becoming a landlord insurance expert and ensuring all content is factually accurate and adheres to Steadily's brand guidelines, regulations, and legal guidelines

✅ Track, analyze, and optimize content performance across channels using data-driven insights to continuously improve Steadily's content strategy

ASSUMPTION: This role requires strong communication, creative, and technical skills, as well as a keen eye for detail and a thorough understanding of insurance and marketing compliance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 5+ years of public relations, content creation, and 360 campaign activation experience for a broad variety of marketing channels, including B2B and consumer audiences

Required Skills:

• Proven ability to generate fresh content ideas based on market trends, customer feedback, and business needs
• Excellent written and verbal communication skills
• Strong attention to detail with proper punctuation, spelling, and grammar
• Familiarity with marketing analytics and content key performance indicators
• Ability to work independently and collaboratively in a fast-paced environment

Preferred Skills:

• Familiarity with real estate or insurance industries
• Agency PR experience
• Fluency in additional languages

ASSUMPTION: Candidates with experience in real estate or insurance industries may have a better understanding of the nuances of Steadily's products and services, but this is not a strict requirement.

💰 Compensation & Benefits

Salary Range: $100,000 - $150,000 per year (based on industry standards for a Marketing & Communications Manager with 5-10 years of experience in Austin, Texas)

Benefits:

• Equity in the company
• Employer healthcare contribution
• 401K
• Health (HSA or FSA), vision, and dental insurance

Working Hours: Full-time (40 hours per week), with flexible hours and the opportunity to work remotely occasionally

ASSUMPTION: The provided salary range is an estimate based on industry standards for a Marketing & Communications Manager with the required experience level in Austin, Texas. The actual salary may vary based on the candidate's qualifications and Steadily's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Insurtech (Insurance Technology)

Company Size: Medium (160 employees)

Founded: 2020

Company Description:

• Steadily is an insurtech company that specializes in rental property insurance for landlords
• They manage $20B in risk and are on track to become the largest and best insurer of rental properties in the US
• Steadily's online content is organically viewed by millions of landlords and real estate investors nationwide, amplified by their community of licensed insurance agents, partners, and influencers

Company Specialties:

• Rental property insurance
• Insurtech solutions
• Content marketing and public relations

Company Website: steadily.com

ASSUMPTION: Steadily is a well-funded, high-growth startup with a unique culture that values candor and transparency. They have been recognized as a top startup employer and have won several awards for their innovative approach to insurance.

📊 Role Analysis

Career Level: Mid-level to Senior Marketing & Communications Manager

Reporting Structure: Reports directly to the CMO

Work Arrangement: On-site with flexible remote work opportunities

Growth Opportunities:

• Potential to shape product decisions and wear multiple hats in an early-stage startup
• Opportunity to grow with the company as it expands and scales
• Potential to take on additional responsibilities and advance within the marketing department

ASSUMPTION: This role offers significant growth potential for the right candidate, as Steadily is a fast-growing startup with a strong focus on employee development and career advancement.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee comfort and productivity

Office Location(s): Austin, Texas

Geographic Context:

• Austin is a vibrant, growing city with a strong tech industry and a high quality of life
• The city is known for its live music scene, outdoor activities, and diverse food culture
• Steadily's office is located in a central, easily accessible part of the city

Work Schedule: Standard business hours with the opportunity for flexible scheduling and remote work

ASSUMPTION: Austin, Texas, offers a competitive job market and a high cost of living compared to other cities in the United States. However, it also provides a unique blend of urban and outdoor living experiences, making it an attractive location for many professionals.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-depth interview with the hiring manager (CMO) and a member of the marketing team
• Final interview with the CEO or another executive team member
• Background check and reference check

Key Assessment Areas:

• Communication and writing skills
• Content strategy and planning
• Understanding of Steadily's products and target audience
• Cultural fit and alignment with Steadily's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your content creation, PR, and campaign activation experience
• Demonstrate your understanding of Steadily's products and target audience in your application materials
• Showcase your creativity and ability to think outside the box in your interview

ATS Keywords: Public Relations, Content Creation, 360 Campaign Activation, Copywriting, Content Strategy, Data Analysis, Digital Marketing, Technical Writing, Compliance, Social Media, Brand Storytelling, Market Trends, Customer Feedback, Performance Measurement, Creative Thinking, Communication

ASSUMPTION: Steadily uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and application materials can help ensure that your application is seen by the hiring team.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, HubSpot)
• Social media platforms (e.g., Hootsuite, Buffer)
• PR and media outreach tools (e.g., Muck Rack, Agility PR)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Steadily's internal systems and processes. However, familiarity with common content management, social media, PR, and analytics tools is generally expected.

👔 Cultural Fit Considerations

Company Values:

• Candor
• Transparency
• Innovation
• Customer-centricity
• Collaboration

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on results and continuous improvement
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable with ambiguity and change?
• Are you a strong communicator with excellent written and verbal skills?
• Do you have a proven track record of generating fresh content ideas and executing successful PR campaigns?
• Are you comfortable working independently and taking initiative to drive projects forward?
• Do you align with Steadily's values and cultural norms?

ASSUMPTION: Steadily places a strong emphasis on cultural fit and values alignment. Candidates who are a strong cultural fit are more likely to succeed in this role and contribute to Steadily's continued growth and success.

⚠️ Potential Challenges

• Steadily is a fast-growing startup with a high pace of change and a constantly evolving work environment
• The role requires a strong understanding of both the real estate and insurance industries, which may present a learning curve for candidates without relevant experience
• The role involves working with multiple stakeholders and cross-functional teams, which can be challenging at times
• The role requires a strong attention to detail and a keen eye for compliance, which can be time-consuming and demanding

ASSUMPTION: These challenges are inherent to the role and the fast-paced, dynamic nature of Steadily's business. Candidates who are proactive, adaptable, and comfortable with change are more likely to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to a Marketing & Communications Manager or PR Manager role in other industries, but with a focus on the unique challenges and opportunities presented by the insurtech sector
• Steadily's focus on innovation, customer-centricity, and data-driven decision-making sets it apart from more traditional insurance companies
• This role offers significant growth potential and the opportunity to shape Steadily's marketing and communications strategy as the company continues to expand and scale

ASSUMPTION: This role is unique to Steadily and offers a rare opportunity to work at the intersection of the real estate, insurance, and technology industries. Candidates who are excited about the challenge of driving marketing and communications strategy in a fast-growing startup should be strongly considered for this role.

📝 Sample Projects

• Developing and executing a content strategy that drives demand and engagement for Steadily's direct-to-consumer and B2B channels
• Creating and optimizing content for Steadily's website, blog, and social media channels
• Collaborating with cross-functional teams to develop and execute integrated marketing campaigns that drive brand awareness and customer acquisition
• Conducting market research and analysis to identify trends and opportunities in the real estate and insurance industries

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that the Communications Lead may be expected to perform in this role. The specific projects and priorities may vary depending on Steadily's current business needs and strategic goals.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision and growth plans, and how this role fits into that strategy?
• How does Steadily support the professional development and career growth of its employees?
• Can you provide an example of a successful content marketing or PR campaign that Steadily has executed in the past, and what made it successful?
• How does Steadily approach collaboration and communication across different teams and departments?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?

ASSUMPTION: These questions are intended to help candidates better understand Steadily's business, culture, and growth opportunities. Asking thoughtful, insightful questions demonstrates a candidate's interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Steadily job portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your content creation, PR, and campaign activation experience to showcase in your interview
• Research Steadily's products, target audience, and industry trends to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.