Communications Lead (Marketing) - VP

📌 Core Information

🔹 Job Title: Communications Lead (Marketing) - VP

🔹 Company: Citi

🔹 Location: Wilmington, Delaware, United States

🔹 Job Type: On-site

🔹 Category: 📣 Marketing Communications (MarCom)

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the development of training and communication strategies
• Combining digital media with traditional training channels
• Designing workplace learning and development tools
• Collaborating with internal and external experts

ASSUMPTION: The role focuses heavily on integrating technology with traditional communication methods to enhance learning experiences, based on the mention of digital media and various software tools.

📋 Key Responsibilities

✅ Develop training and communication strategies

✅ Design instructional materials using tools such as Brainshark and Storyline

✅ Maintain and develop collaborative web platforms

✅ Partner with subject matter experts to create learning solutions

✅ Manage various communication events like townhalls and roadshows

✅ Deploy learning events using the Global Learning Management System

✅ Support risk and control processes

✅ Work independently and collaboratively to meet communication and learning needs

ASSUMPTION: Responsibilities emphasize a balanced approach to technology and human interaction, crucial in a communication lead role, particularly in risk management settings.

🎯 Required Qualifications

Education: Bachelor's degree or relevant work experience

Experience: 5-10 years in Learning and Communication

Required Skills:

• Risk and Control process expertise
• Project management and facilitation skills
• Proficiency in web design and development

Preferred Skills:

• Advanced proficiency in digital designing tools
• Experience in deploying GLMS and similar systems

ASSUMPTION: While technical skills are essential, soft skills like relationship management are equally critical due to the role's focus on cross-departmental collaboration.

💰 Compensation & Benefits

Salary Range: $114,720.00 - $172,080.00

Benefits:

• Medical, dental, and vision coverage
• 401(k) plan and retirement options
• Life, accident, and disability insurance

Working Hours: 40 hours per week

ASSUMPTION: The compensation package includes typical industry-standard benefits, indicating a comprehensive employment offer intended to attract experienced professionals.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 10,001+ employees; global footprint ensures diverse opportunities and resources

Founded: 1812

Company Description:

• Committed to enabling financial growth and economic progress
• A trusted partner aiding clients in global challenges
• Renowned for extensive expertise in various financial services

Company Specialties:

• Banking and investment services
• Capital markets and wealth management
• Consumer lending and cash management

Company Website: http://www.citigroup.com

ASSUMPTION: As a global financial entity, Citi offers robust career development and mobility opportunities for its employees.

📊 Role Analysis

Career Level: Vice President level - calls for high expertise and leadership

Reporting Structure: Likely reports to senior executive within the risk management or communication domain

Work Arrangement: Primarily on-site with potential strategic alignment sessions off-site

Growth Opportunities:

• Potential for interdepartmental collaboration
• High visibility projects enhancing cross-functional skills
• Opportunities for global role expansion

ASSUMPTION: The VP level indicates significant influence in decision-making processes, crucial for strategic communication initiatives.

🌍 Location & Work Environment

Office Type: Corporate setting conducive to collaboration

Office Location(s): Wilmington, Delaware, with possible regional cluster offices

Geographic Context:

• Access to major northeastern US markets
• Proximity to key financial hubs
• Diverse cultural and business environment

Work Schedule: Standard business hours with flexibility for off-hours requirements

ASSUMPTION: The Wilmington location suggests a strategic node within Citi's broader logistical and operational framework.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR
• Technical round to vet expertise
• Panel interview with senior management

Key Assessment Areas:

• Technical knowledge in communication strategies
• Problem-solving approach and innovation
• Leadership and project management acumen

Application Tips:

• Highlight previous communication strategy successes
• Demonstrate adaptability to technological tools
• Illustrate collaboration in cross-functional projects

ATS Keywords: Training Strategies, Communication Strategies, Risk Management

ASSUMPTION: Emphasis on the dynamic application process suggests a high standard of candidate evaluation tailored to leadership capabilities.

🛠️ Tools & Technologies

• Brainshark
• Storyline and Articulate
• Adobe Suite (Photoshop, Flash)

ASSUMPTION: Knowledge of these tools is critical for creating advanced learning solutions and media content.

👔 Cultural Fit Considerations

Company Values:

• Innovation in financial services
• Commitment to client success
• Collaborative work culture

Work Style:

• Proactive and self-driven approach
• Emphasis on strategic thinking
• Open to continual learning and adaptation

Self-Assessment Questions:

• Can you innovate under challenging conditions?
• How do you manage cross-departmental collaboration?
• What methods do you use to evaluate communication effectiveness?

ASSUMPTION: Cultural alignment leans heavily towards teamwork and client-centric innovation.

⚠️ Potential Challenges

• Managing diverse communication needs across global teams
• Integrating traditional and digital training methodologies
• Navigating complex regulatory environments
• Keeping pace with technological advancements in instructional design

ASSUMPTION: The global nature of Citi's operations entails additional complexity in strategy formulation and execution.

📈 Similar Roles Comparison

• Similar roles may require less emphasis on digital learning tools
• Other communication leads may not need as extensive risk management knowledge
• Varied levels of responsibility for regional versus global roles

ASSUMPTION: While communication roles are common, the blend of risk management and advanced digital tool usage makes this position distinctive.

📝 Sample Projects

• Development and implementation of a new digital LMS platform
• Creating cross-cultural communication strategies for international teams
• Leading a team for a global townhall event with cutting-edge virtual engagement

ASSUMPTION: Projects likely emphasize innovation in using technology to facilitate global training and communication continuity.

❓ Key Questions to Ask During Interview

• How does this role integrate with other departments at Citi?
• What current challenges does the communication team face?
• How is success measured for the communication strategies applied?
• What is the vision for the communication and learning department at Citi?
• How does Citi support continuous professional development?

ASSUMPTION: Understanding integration, current challenges, and strategic direction are crucial for prospective applicants.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a cover letter outlining relevant experiences
• Prepare examples of past strategic communication implementations
• Expect multiple rounds of interviews
• Review Citi’s mission and values to align your application effectively

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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