Communications Manager

📌 Core Information

🔹 Job Title: Communications Manager

🔹 Company: eHealth

🔹 Location: USA Remote

🔹 Job Type: Full-Time

🔹 Category: Insurance, Communications

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 8-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategies for organic social media and internal communications
• Crafting compelling content for various platforms and audiences
• Managing cross-channel campaigns and internal events
• Collaborating with various departments to gather and share relevant information
• Monitoring and reporting on the effectiveness of communication efforts

ASSUMPTION: This role requires a strong communicator with a creative mindset and the ability to work collaboratively in a fast-paced environment. Experience in the healthcare industry or understanding of the sector is preferred.

📋 Key Responsibilities

✅ Developing and nurturing targeted customer audiences and communities across social media platforms

✅ Creating meaningful engagement that highlights eHealth’s services and translates complex health care information into accessible, shareable content

✅ Designing and implementing an organic influencer program to amplify the eHealth brand and reputation

✅ Developing and implementing internal communication strategies to keep employees informed and engaged

✅ Organizing and supporting internal events and initiatives to promote company culture

✅ Ensuring consistency in messaging and branding across all communication platforms

✅ Fostering internal alignment and engagement through collecting employee feedback and Q&As at company events

✅ Tracking and reporting on the effectiveness of social media and internal communication efforts

ASSUMPTION: The role involves a mix of strategic planning, creative content development, and day-to-day management of communication channels. It requires strong organizational skills and the ability to adapt communication styles to different audiences.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Marketing, Public Relations, or a related field

Experience: At least 8 – 10 years of proven experience in internal communications, digital strategy, or social media strategy and content creation

Required Skills:

• Excellent written and verbal communication skills
• Strong organizational and project management abilities
• Advanced abilities in social media platforms and analytics tools
• Creative mindset with the ability to generate engaging content
• Strong interpersonal skills and the ability to build relationships at all levels of the organization and cross-functionally

Preferred Skills:

• Healthcare industry experience or understanding

ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of a degree. Candidates with experience in the healthcare industry or a related field are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $100,000 - $125,000 per year

Benefits:

• Competitive salary and benefits package
• Professional development and growth opportunities
• Flexible time off (FTO) for exempt employees

Working Hours: Full-time, remote with limited national travel

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual base pay offered will depend on various factors including individual skills, experience, performance, qualifications, the department budget, and the location where work is performed.

📌 Applicant Insights

🔍 Company Context

Industry: eHealth operates in the insurance industry, specifically focusing on health insurance. The company is a leading online marketplace for health insurance, connecting millions of Americans to quality, affordable health insurance plans.

Company Size: eHealth is a mid-sized company with 1,001-5,000 employees. This size allows for a more collaborative work environment and opportunities for growth.

Founded: eHealth was founded in 1997 and has since grown to become one of the largest private health exchange platforms in the United States.

Company Description:

• eHealth is a leading online marketplace for health insurance, offering a wide range of plans from various insurance companies
• The company's mission is to expertly guide consumers through their health insurance and related options, providing transparent and trustworthy services
• eHealth is committed to creating a better way to work, fostering a positive and engaged workplace culture

Company Specialties:

• Healthcare
• Online Marketplace
• Insurance Agency
• Digital Marketing
• Data and Analytics
• Content Marketing
• Group Health Insurance
• Dental and Vision Insurance
• Small Business Health Insurance

Company Website: http://www.eHealth.com

ASSUMPTION: eHealth's focus on the health insurance industry provides unique challenges and opportunities for the Communications Manager role. The company's size and growth trajectory offer potential for career advancement and impact.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring significant experience and a proven track record in communications, digital strategy, or social media strategy and content creation.

Reporting Structure: The Communications Manager will report directly to the Vice President of Communications and will work closely with various departments to gather and share relevant information.

Work Arrangement: This is a remote position with limited national travel. The role requires flexibility and the ability to work independently, with regular check-ins to ensure progress and alignment with company goals.

Growth Opportunities:

• As eHealth continues to grow, there may be opportunities for the Communications Manager to take on additional responsibilities or lead a team
• The role offers the chance to make a significant impact on company culture and employee engagement
• eHealth provides professional development and growth opportunities for its employees

ASSUMPTION: The remote nature of this role requires strong self-motivation and time management skills. The Communications Manager will need to be proactive in seeking feedback and guidance from their supervisor and colleagues.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): USA Remote

Geographic Context:

• eHealth's remote work environment allows for flexibility and a better work-life balance
• The company has offices in Santa Clara, Gold River, Austin, Salt Lake City, Indianapolis, and Xiamen, China, providing opportunities for collaboration and in-person meetings
• The United States offers a diverse range of healthcare systems and insurance providers, presenting unique challenges and opportunities for the Communications Manager

Work Schedule: Full-time, with flexible hours and the ability to work independently

ASSUMPTION: The remote work environment requires strong communication skills and the ability to manage time effectively. The Communications Manager will need to be proactive in maintaining open lines of communication with their team and colleagues.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Vice President of Communications

Key Assessment Areas:

• Communication skills, both written and verbal
• Creativity and ability to generate engaging content
• Project management and organizational skills
• Understanding of the healthcare industry and eHealth's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your experience with social media strategy, content creation, and internal communications
• Demonstrate your understanding of the healthcare industry and eHealth's mission and values

ATS Keywords: Social Media Strategy, Content Creation, Internal Communications, Healthcare Industry, eHealth, Communications Manager

ASSUMPTION: eHealth's interview process is designed to assess the candidate's fit for the role and the company's culture. The process may vary depending on the needs of the department and the qualifications of the candidate.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram)
• Analytics tools (e.g., Google Analytics, Hootsuite Insights, Sprout Social)
• Content creation tools (e.g., Canva, Adobe Creative Suite, Hootsuite)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The Communications Manager will be expected to have a working knowledge of social media platforms, analytics tools, and content creation tools. Familiarity with project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• One Team
• Customer Centric
• Innovation
• Integrity
• Quality
• Accountability
• Relentless
• Financial Stewardship

Work Style:

• Collaborative and innovative work environment
• Strong focus on customer centricity and internal communications
• Entrepreneurial spirit and ability to work independently

Self-Assessment Questions:

• Do you have a proven track record in developing and executing social media and internal communication strategies?
• Are you comfortable working remotely and managing your time effectively?
• Do you share eHealth's commitment to customer centricity and innovation?

ASSUMPTION: eHealth's company culture values collaboration, innovation, and a customer-centric approach. The ideal candidate will be able to work effectively in a remote environment and share the company's commitment to its mission and values.

⚠️ Potential Challenges

• Managing multiple communication channels and audiences simultaneously
• Keeping up with the fast-paced nature of social media and internal communications
• Balancing the need for consistency in messaging with the requirement to adapt communication styles to different audiences
• Ensuring the accuracy and timeliness of information in a rapidly changing healthcare landscape

ASSUMPTION: The Communications Manager will need to be proactive in managing their time and prioritizing tasks to ensure the effective and efficient delivery of communication strategies.

📈 Similar Roles Comparison

• Compared to other communications roles, this position places a greater emphasis on social media strategy and content creation
• eHealth's focus on the healthcare industry presents unique challenges and opportunities for the Communications Manager
• This role offers the chance to make a significant impact on company culture and employee engagement, with potential for career advancement

ASSUMPTION: While this role shares similarities with other communications roles, its focus on the healthcare industry and eHealth's mission and values make it unique. Candidates should consider their fit for the company's culture and the specific requirements of the role.

📝 Sample Projects

• Developing and implementing a social media strategy to increase engagement and brand awareness for eHealth
• Creating and distributing internal newsletters, announcements, and updates to keep employees informed and engaged
• Organizing and supporting internal events and initiatives to promote company culture and foster employee alignment

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Communications Manager may be expected to undertake. The specific projects and initiatives will vary depending on the needs of the company and the priorities of the department.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Communications department currently, and how does this role address them?
• How does eHealth support work-life balance for remote employees?
• What opportunities are there for professional development and growth within the Communications department and eHealth as a whole?
• How does eHealth measure the success of its internal and external communication efforts?
• What is the company's long-term vision for its communications strategy, and how does this role contribute to that vision?

ASSUMPTION: These questions are intended to help the candidate assess their fit for the role and the company's culture. The interview is an opportunity for both the candidate and the hiring manager to ask questions and ensure a good match.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your experience with social media strategy, content creation, and internal communications
• Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.