Communications Manager

📌 Core Information

🔹 Job Title: Communications Manager

🔹 Company: Peachtree Orthopedics

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: Medical Practices

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive communication strategies
• Managing media relations and media inquiries
• Crafting and editing communication materials
• Ensuring brand consistency across all communication channels
• Overseeing social media strategy and engagement

ASSUMPTION: This role requires a strong understanding of the media landscape and digital communication tools, as well as excellent project management and interpersonal skills.

📋 Key Responsibilities

✅ Create and implement communication strategies aligned with company goals

✅ Build and maintain relationships with journalists, manage media inquiries, and write press releases

✅ Develop and edit communication materials like newsletters, website copy, blog posts, social media content, and marketing materials

✅ Ensure consistency in brand messaging across all communication channels

✅ Develop and execute crisis communication plans

✅ Oversee social media strategy, create engaging content, monitor social media conversations, and respond to inquiries

✅ Communicate company updates, initiatives, and policies to employees

✅ Track communication performance using key metrics to measure campaign success and identify areas for improvement

✅ Build relationships with key stakeholders, including customers, partners, and investors, to effectively communicate company information

✅ Perform other duties as assigned

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask and handle multiple priorities in a fast-paced environment.

🎯 Required Qualifications

Education: Associate’s degree in communications or marketing

Experience: Minimum of three years’ experience in a communications setting with a strong background in digital communications

Required Skills:

• Strong understanding of media landscape and digital communication tools
• Creative thinking and ability to develop compelling messaging
• Project management skills
• Strong interpersonal skills
• Crisis management experience
• Analytical skills
• Excellent organizational skills
• Highly developed attention to detail
• Ability to work both independently and as part of a team
• Ability to adapt in a dynamic environment
• Ability to quickly understand systems and technology
• Ability to interact with senior leadership from both an internal and external perspective
• Experience developing, implementing, and leading strategic activities
• Superlative communication skills, particularly the ability to communicate as a leader
• Thorough understanding of management and financial practices in all areas and phases of business operations

Preferred Skills:

• Extensive professional experience in leadership roles

ASSUMPTION: Candidates with a bachelor's degree in a related field or equivalent experience may also be considered.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a mid-level communications manager in Atlanta)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for occasional remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Peachtree Orthopedics is a medical practice specializing in orthopedic care, with a focus on providing personalized care and cutting-edge technology.

Company Size: Peachtree Orthopedics has 501-1,000 employees, providing ample opportunities for career growth and development.

Founded: 1953, with a rich history of providing orthopedic care to the Atlanta community.

Company Description:

• Peachtree Orthopedics offers a wide range of services, from diagnosis to treatment and rehabilitation
• The company is committed to providing high-quality, compassionate care to patients of all ages
• Peachtree Orthopedics has nine convenient locations, as well as nine physical rehabilitation locations, two surgical centers, and four MRI facilities

Company Specialties:

• Orthopedic surgery
• Physical therapy and rehabilitation
• Diagnostic imaging
• Pain management

Company Website: http://www.peachtreeorthopedics.com

ASSUMPTION: Peachtree Orthopedics is a well-established medical practice with a strong reputation in the Atlanta community.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Communications Manager reports directly to the Vice President of Marketing and Communications.

Work Arrangement: This role is on-site, with occasional flexibility for remote work.

Growth Opportunities:

• Potential to advance to a Director or Vice President of Communications role
• Opportunities to lead and mentor junior team members
• Chance to gain experience in a variety of communication channels and strategies

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop new skills.

🌍 Location & Work Environment

Office Type: Peachtree Orthopedics has multiple office locations across the Greater Atlanta area, with a corporate headquarters in Atlanta, Georgia.

Office Location(s): 2001 Peachtree Road, Suite 705, Atlanta, GA 30309, US (and eight other locations)

Geographic Context:

• Atlanta is the most populous city in Georgia and the ninth-most populous city in the United States
• The city is known for its vibrant arts and culture scene, as well as its diverse neighborhoods and communities
• Atlanta offers a variety of housing options, from urban lofts to suburban homes, with a median home price of around $300,000

Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with occasional flexibility for remote work)

ASSUMPTION: Atlanta offers a high quality of life, with a variety of cultural attractions, outdoor activities, and a robust job market.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Vice President of Marketing and Communications
• Background check and reference check

Key Assessment Areas:

• Communication skills and ability to craft compelling messaging
• Project management skills and ability to multitask
• Understanding of the media landscape and digital communication tools
• Cultural fit and alignment with Peachtree Orthopedics' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your communication strategies, media relations, and crisis communication experience
• Demonstrate your understanding of Peachtree Orthopedics' mission and values
• Prepare questions to ask the interviewer about the company's communication goals and team dynamics

ATS Keywords: Media relations, communication strategy, digital communication, crisis communication, project management, media inquiries, brand messaging, social media strategy, stakeholder communication

ASSUMPTION: Peachtree Orthopedics uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Media monitoring and analytics tools (e.g., Mention, Brand24)
• Content management systems (CMS) (e.g., WordPress, Drupal)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Expertise and innovation
• Collaboration and teamwork
• Integrity and accountability
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Results-driven and focused on continuous improvement
• Adaptable and flexible
• Committed to providing high-quality care and exceptional patient experiences

Self-Assessment Questions:

• How do you ensure that communication materials align with Peachtree Orthopedics' brand and values?
• Can you provide an example of a successful crisis communication plan you've developed and executed?
• How do you prioritize and manage multiple communication projects and deadlines?

ASSUMPTION: Peachtree Orthopedics values candidates who are passionate about their work, committed to providing exceptional patient care, and dedicated to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple communication channels and projects simultaneously
• Dealing with media inquiries and crises in a fast-paced environment
• Adapting to changes in communication strategies and priorities
• Working with a diverse range of stakeholders, including patients, partners, and investors
• Balancing the need for creativity and innovation with adherence to brand guidelines and messaging

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and the ability to adapt in a dynamic environment.

📈 Similar Roles Comparison

• Compared to other communications manager roles, this position offers a unique opportunity to work in a medical setting, with a focus on patient care and health outcomes
• Peachtree Orthopedics' size and resources provide more opportunities for career growth and development than smaller practices
• This role offers a competitive salary and benefits package, with opportunities for professional development and advancement

ASSUMPTION: This role offers a unique blend of communication and healthcare experience, with opportunities for growth and development in a dynamic and innovative field.

📝 Sample Projects

• Developing and executing a social media campaign to raise awareness about a new orthopedic treatment or procedure
• Crafting and distributing a press release announcing a new physician or clinic opening
• Managing media inquiries and interviews related to a high-profile patient or medical breakthrough
• Creating and implementing a crisis communication plan in response to a negative media story or patient safety incident

ASSUMPTION: These sample projects demonstrate the range of communication responsibilities and challenges faced by the Communications Manager at Peachtree Orthopedics.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall communication strategy for Peachtree Orthopedics?
• What are the biggest challenges facing the communication team currently, and how can this role help address them?
• How does Peachtree Orthopedics support the professional development and growth of its employees?
• What is the team dynamic like, and how does this role collaborate with other departments?

ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to success at Peachtree Orthopedics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare questions to ask the interviewer about the company's communication goals and team dynamics
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.