📌 Core Information
🔹 Job Title: Communications Manager (Englewood Cliffs, USA)
🔹 Company: Ferrari
🔹 Location: Englewood Cliffs, New Jersey, United States
🔹 Job Type: On-site
🔹 Category: Motor Vehicle Manufacturing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing product range communication through photoshoots and projects
- Coordinating test drive outreach and logistics for media and KOLs
- Managing regional experiential media test drive programs and content capture
- Proposing and updating target lists of target KOLs
- Managing PRSS fleet and related budgets
- Providing media recaps, competitor benchmarks, and best practices
- Leading communication strategy and agency support for Motorsports programs
- Constant monitoring and reporting of media for internal News Summary
ASSUMPTION: This role requires a high level of organization, multitasking, and strong interpersonal skills to manage various projects and stakeholders effectively.
📋 Key Responsibilities
✅ Manage product range communication through photoshoots and other projects to promote the current vehicle range
✅ Manage test drive outreach, logistics (insurance/loan agreements/transportation/hand-overs/follow-ups) for media and KOLs including strategic on-track activities for VIPs
✅ Coordinate invitations and travel logistics for International Media Test Drives
✅ Manage regional experiential media test drive programs and performance tests
✅ Manage regional content capture/photo/video
✅ Propose/update target list of target KOLs
✅ Outreach to target media and influencers attendance to promote event platforms (Corso Pilota/Challenge/PBeach)
✅ Manage PRSS fleet and related budgets
✅ Provide media recaps (launches, programs), competitor benchmarks and best practices
✅ Manage communication strategy and lead agency support for Motorsports programs (Corso Pilota, Ferrari Challenge)
✅ Manage broadcast and support media relations on-site at required Motorsports programs and manage/monitor relative media database
✅ Constant monitoring and reporting of media both from Ferrari as well as competition for internal News Summary
✅ Perform other related duties and activities as required
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and reporting, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or similar
Experience: At least five years of experience in communication or marketing roles, with at least three years of managerial experience
Required Skills:
- Excellent management, relational, and teambuilding skills
- Proven experience in a similar role in luxury/automotive
- Knowledge and passion for motorsports
- Ability to manage complex projects from planning through execution
- Strong problem-solving and multitasking skills in a fast-paced environment
- Exceptional interpersonal communication and organizational abilities
- Proficiency in Microsoft Office
- Integrity and strong work ethic
- Proficiency in Italian
Preferred Skills:
- Experience in a luxury/automotive communication role
ASSUMPTION: Candidates with a strong background in luxury/automotive communications and a passion for motorsports will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 (Estimated, based on industry standards for a mid-level communications manager in the automotive industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Ferrari products and services
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing, with a focus on luxury and high-performance vehicles
Company Size: 1,001-5,000 employees, providing a large and established environment with ample opportunities for growth and collaboration
Founded: 1947, with a rich history and strong brand recognition in the automotive industry
Company Description:
- Ferrari is an iconic Italian sports car manufacturer, renowned for its high-performance vehicles and success in Formula One racing
- The company is committed to innovation, design, and craftsmanship, producing some of the most desirable and exclusive cars in the world
- Ferrari offers a range of GT models and is the longest-running single make client racing series in North America through Ferrari Challenge
Company Specialties:
- Automotive manufacturing
- Racing and motorsports
- Retail and merchandising
- Innovation and engineering
- Luxury and exclusivity
- Design and craftsmanship
Company Website: http://www.ferrari.com
ASSUMPTION: Ferrari's strong brand and reputation in the automotive industry make it an attractive employer for candidates interested in luxury and high-performance vehicles.
📊 Role Analysis
Career Level: Middle Level, offering opportunities for growth and development within the communications department and the broader organization
Reporting Structure: The Communications Manager will report directly to the Head of Communications for Ferrari North America
Work Arrangement: On-site, with the possibility of occasional remote work for specific projects or tasks
Growth Opportunities:
- Progression to a senior-level communications role within Ferrari North America
- Expansion into other areas of the business, such as marketing or event management
- Opportunities to work on high-profile projects and events, gaining valuable experience and exposure
ASSUMPTION: The Communications Manager role offers a unique opportunity to work for a prestigious brand in the automotive industry, with potential for growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and teamwork
Office Location(s): Englewood Cliffs, New Jersey, United States
Geographic Context:
- Englewood Cliffs is a suburban town located in Bergen County, New Jersey
- The area offers a mix of urban and suburban living, with easy access to New York City
- Englewood Cliffs is home to several multinational corporations and provides a diverse and multicultural work environment
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on project needs
ASSUMPTION: The Englewood Cliffs office provides a professional and collaborative work environment, with easy access to New York City and a diverse range of amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or other members of the communications team
- Final interview with the Head of Communications for Ferrari North America
- Background check and reference checks
Key Assessment Areas:
- Communication and interpersonal skills
- Project management and organizational skills
- Knowledge of the automotive industry and luxury brands
- Cultural fit with Ferrari's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your passion for motorsports and understanding of the Ferrari brand
- Provide specific examples of your experience managing complex projects and working with media and KOLs
ATS Keywords: Communications, Manager, Automotive, Luxury, Marketing, PR, Media Relations, KOL, Motorsports, Ferrari, Project Management, Event Planning
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on communication and project management skills, as well as a passion for the Ferrari brand and motorsports.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Media monitoring and analysis tools (e.g., Mention, Brand24, Hootsuite)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: The Communications Manager will be expected to be proficient in a range of tools and technologies to effectively manage projects and stakeholders.
👔 Cultural Fit Considerations
Company Values:
- Excellence in design and craftsmanship
- Innovation and continuous improvement
- Passion for motorsports and performance
- Integrity and professionalism
- Collaboration and teamwork
Work Style:
- Fast-paced and dynamic, with a focus on results and execution
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Attention to detail and commitment to quality
Self-Assessment Questions:
- Do you have a strong passion for motorsports and an understanding of the Ferrari brand?
- Are you able to manage complex projects and stakeholders effectively in a fast-paced environment?
- Do you thrive in a collaborative and team-oriented work environment, with a focus on results and execution?
ASSUMPTION: Ferrari's strong brand and reputation in the automotive industry make it an attractive employer for candidates interested in luxury and high-performance vehicles, as well as those with a passion for motorsports and a commitment to excellence.
⚠️ Potential Challenges
- The role may require occasional travel and flexible hours to support events and projects
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
- The role may involve managing multiple projects and stakeholders simultaneously, requiring strong organizational and time management skills
- The competitive nature of the automotive industry may present challenges in terms of media coverage and market share
ASSUMPTION: The Communications Manager role offers a unique opportunity to work for a prestigious brand in the automotive industry, with potential challenges related to the fast-paced and dynamic work environment, as well as the competitive nature of the industry.
📈 Similar Roles Comparison
- Compared to other communications roles in the automotive industry, this position offers a unique opportunity to work for a luxury brand with a strong reputation and global presence
- Ferrari's focus on motorsports and performance sets it apart from other automotive manufacturers, providing unique opportunities for candidates with a passion for the sport
- Career paths within Ferrari may offer opportunities for growth and development within the communications department and the broader organization
ASSUMPTION: The Communications Manager role at Ferrari offers a unique opportunity to work for a prestigious brand in the automotive industry, with potential for growth and development within the organization.
📝 Sample Projects
- Managing a high-profile media event for the launch of a new Ferrari model
- Coordinating a regional test drive program for media and KOLs, including logistics and follow-up
- Managing the communication strategy and agency support for the Ferrari Challenge racing series
ASSUMPTION: The Communications Manager role at Ferrari offers a unique opportunity to work on high-profile projects and events, gaining valuable experience and exposure in the automotive industry.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader communications strategy for Ferrari North America?
- What opportunities are there for growth and development within the communications department and the broader organization?
- How does Ferrari support work-life balance for its employees?
- What are the key challenges facing the communications department in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your experience managing complex projects and working with media and KOLs
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
