- Job Title: Communications Manager (Hybrid)
- Company: Baylor Scott & White Health
- Location: Dallas, Texas, United States
- Job Type: Hybrid (On-site 3-4 days a week, travel required around Fort Worth, Irving, Grapevine)
- Category: Healthcare
- Date Posted: April 9, 2025
- Experience Level: 5-10 years
- Remote Status: On-site majority of the week
π Job Overview
Key aspects of this role include:
- Overseeing internal communications for multiple hospitals in the DFW β West Region
- Crafting and executing an employee engagement strategy
- Serving as a liaison for internal communications needs
- Collaborating with various teams and hospital leadership
- Managing projects with medium oversight and working independently
- Building relationships and working collaboratively with team members at all levels
ASSUMPTION: This role requires strong communication, project management, and strategic thinking skills. The ideal candidate will have experience in internal communications, preferably in healthcare, and be comfortable working in a hybrid environment.
π Key Responsibilities
- π’ Internal Communications: Oversee all internal communications for hospitals in the DFW β West Region to ensure regional alignment on employee communications, including all-staff/physician communications, leadership communications, board communications, BSWconnect stories, townhall coordination, and hospital newsletters.
- π£ Employee Engagement: Develop and implement a multi-pronged employee engagement plan utilizing best practices from highly engaged workforces and culture-driven companies.
- π€ Liaison Role: Serve as the communications liaison for DFW β West Region hospitals and support local facility leaders on communications and engagement strategy development.
- π Monitoring & Improvement: Monitor employee feedback, engagement surveys, and sentiment to continually improve and enhance communications at the local level.
- π¨ Crisis Communications: Assist in crisis communications efforts, working closely with System team members and hospital leadership to maintain transparency and effective communication during a crisis.
- π Event Support: Embedded with each hospital leadership team to consult on internal communication tactics and on-site to support corporate-driven events as well as local initiatives/events.
- π Diversity, Equity & Inclusion: Serve as a member of the hospitalβs Diversity, Equity and Inclusion council to support internal communications.
- π’ Strategic Communication: Advise senior leadership on communication approaches that enhance the hospitalβs reputation, promote its brand, and align employees with strategic initiatives.
ASSUMPTION: The responsibilities listed above are not exhaustive and may change based on the needs of the organization. The ideal candidate will be adaptable and able to handle multiple tasks and priorities.
π― Required Qualifications
- Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field, or equivalent work experience above the minimum qualification.
- Experience: 5+ years of internal communications experience, preferably with a focus in healthcare communications and working with hospital executives.
- Required Skills:
- Strong writing and storytelling skills
- Graphic design and PowerPoint creation capabilities (a plus)
- Ability to align internal messaging with strategic direction and voice of the System
- Strategic thinking and understanding of employee communication programs, engagement tactics, and culture-driving initiatives
- Ability to work independently and manage projects with medium oversight
- Ability to build relationships and work collaboratively with team members at all levels of the hospital and organization
- Proficiency in common workplace applications, including Microsoft Word, PowerPoint, and other web and email applications, as well as SharePoint, video applications, and more
- Demonstrated ability to handle sensitive and confidential information
Preferred Qualifications
- Experience with Viva Engage or similar employee engagement platforms
- Familiarity with the healthcare industry and hospital systems
ASSUMPTION: The ideal candidate will have a strong background in internal communications, preferably in healthcare, and be comfortable working in a hybrid environment. They will also possess excellent writing, strategic thinking, and project management skills.
π° Compensation & Benefits
- Salary Range: $80,000 - $120,000 per year (based on industry standards for a Communications Manager with 5-10 years of experience in healthcare)
- Benefits:
- Health and welfare benefits
- 401(k) savings plan with dollar-for-dollar match up to 5%
- Tuition Reimbursement
- PTO accrual beginning Day 1
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Communications Manager with 5-10 years of experience in healthcare. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
π Applicant Insights
π Company Context
- Industry: Hospitals and Health Care
- Company Size: 10,001+ employees
- Founded: 1903
- Company Description: Baylor Scott & White is a not-for-profit health system committed to making quality care more accessible, convenient, and affordable. It offers the full continuum of care through its integrated delivery network, including hospitals, clinics, and a leading digital health platform.
- Company Specialties: Orthopedics, Gastroenterology, Women's Health, Hospital, Healthcare System, Healthcare Provider, Primary Care, Cardiology, Oncology, Imaging and Radiology, Neuroscience, Transplant, Urgent Care, Urology, OBGYN, Critical Care, Nursing Careers, Allied Health, Advanced Practice Providers, and Healthcare Careers
π Role Analysis
- Career Level: Mid-career (5-10 years of experience)
- Reporting Structure: Reports directly to the System's Director of Corporate Communications and works closely with hospital leadership teams
- Work Arrangement: Hybrid (on-site 3-4 days a week, travel required around Fort Worth, Irving, Grapevine)
- Growth Opportunities: Potential growth opportunities include advancing to a Director-level role or specializing in a specific area of communications, such as crisis communications or employee engagement
ASSUMPTION: This role offers opportunities for career growth and development within the organization. The ideal candidate will be proactive, eager to learn, and open to taking on new challenges as they arise.
π Location & Work Environment
- Office Type: Hybrid (on-site majority of the week, with remote work options available)
- Office Location(s): 3500 Gaston Ave, Dallas, Texas 75246, US
- Geographic Context: Dallas, Texas, is the fourth most populous city in the United States and is known for its diverse culture, vibrant arts scene, and thriving business community. The cost of living in Dallas is generally lower than in other major metropolitan areas, such as New York City or Los Angeles.
- Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely when needed
ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment and be able to balance on-site and remote work responsibilities effectively.
πΌ Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screening
3. In-person or virtual interview with the hiring manager
4. Final interview with senior leadership
5. Background check and offer
- Key Assessment Areas:
- Communication skills (written and verbal)
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with company values
- Experience with internal communications and employee engagement
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
2. Prepare examples of your writing and communication skills, as well as any relevant projects or initiatives you've led
3. Research the company and its mission, vision, and values to demonstrate your understanding and enthusiasm for the organization
4. Practice common interview questions and be prepared to discuss your experience with internal communications and employee engagement
ASSUMPTION: The interview process for this role may vary depending on the specific needs of the organization and the candidate's qualifications. The ideal candidate will be proactive, prepared, and able to adapt to different interview formats and styles.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- SharePoint
- Video applications (e.g., Zoom, Microsoft Teams)
- Employee engagement platforms (e.g., Viva Engage)
- Graphic design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The ideal candidate will be proficient in common workplace applications and comfortable learning and using new tools as needed.
π Cultural Fit Considerations
- Company Values: Quality, Safety, Integrity, Healing, Stewardship, Collaboration, Excellence, Innovation
- Work Style: Collaborative, team-oriented, adaptable, proactive, detail-oriented, strategic, and creative
- Self-Assessment Questions:
1. How do you align with the company's commitment to quality and safety in your work?
2. Describe a time when you demonstrated integrity and ethical decision-making in a professional setting.
3. How do you approach working collaboratively with team members at all levels of an organization?
4. Can you provide an example of a time when you demonstrated innovation in your communication strategies?
5. How do you ensure that your communication approaches align with the company's brand and strategic initiatives?
ASSUMPTION: The ideal candidate will be able to demonstrate their alignment with the company's values and work style through their responses to these self-assessment questions.
β οΈ Potential Challenges
- Balancing on-site and remote work responsibilities effectively
- Managing multiple projects and priorities with medium oversight
- Adapting to changes in the organization's needs and priorities
- Working with sensitive and confidential information
- Maintaining transparency and effective communication during a crisis
ASSUMPTION: The ideal candidate will be adaptable, proactive, and able to handle multiple tasks and priorities effectively. They will also be comfortable working with sensitive information and maintaining confidentiality.
π Similar Roles Comparison
- Communications Manager (Corporate): This role focuses more on external communications, working with media, and managing the company's public image. In contrast, the Communications Manager (Hybrid) role focuses on internal communications and employee engagement.
- Employee Engagement Specialist: This role is more specialized and focused on developing and implementing employee engagement strategies and initiatives. The Communications Manager (Hybrid) role has a broader scope, including internal communications, crisis communications, and liaising with hospital leadership.
- Crisis Communications Manager: This role is more specialized and focused on managing communications during crises. The Communications Manager (Hybrid) role includes crisis communications as one of its responsibilities but is not solely dedicated to this function.
ASSUMPTION: The ideal candidate will understand the differences between these roles and be able to articulate how their skills and experiences make them a strong fit for the Communications Manager (Hybrid) role.
π Sample Projects
- Developing and executing a multi-pronged employee engagement plan for a hospital system
- Creating and implementing a crisis communication plan for a healthcare organization
- Managing internal communications for a hospital merger or acquisition
- Coordinating a hospital-wide rebranding campaign
- Launching an employee recognition program to improve employee satisfaction and engagement
ASSUMPTION: The ideal candidate will be able to provide specific examples of their experience with these types of projects and how they contributed to their success.
β Key Questions to Ask During Interview
- What are the biggest challenges facing the hospital's internal communications, and how can this role address them?
- How does the company support work-life balance for employees, especially those in hybrid or remote roles?
- What opportunities are there for professional growth and development within the communications department and the organization as a whole?
- How does the company measure the success of its internal communications and employee engagement initiatives?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these efforts?
ASSUMPTION: The ideal candidate will be proactive, curious, and eager to learn about the company's internal communications and employee engagement strategies, as well as its approach to diversity, equity, and inclusion.
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.bswhealth.com/us/en/job/BSWHUS25005579EXTERNALENUS/Communications-Manager-Hybrid)
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your writing and communication skills, as well as any relevant projects or initiatives you've led
- Practice common interview questions and be prepared to discuss your experience with internal communications and employee engagement
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.