Communications & Marketing Assistant

📌 Core Information

🔹 Job Title: Communications & Marketing Assistant

🔹 Company: Council on Social Work Education

🔹 Location: Alexandria, Virginia, United States

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 16, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting communications and marketing initiatives to promote CSWE’s brand and services
• Managing communications requests and ensuring accurate and timely responses
• Collaborating with internal and external stakeholders to ensure project comprehensiveness
• Monitoring campaign progress and outcomes using editorial calendars and project management tools
• Creating engaging content for various platforms, including social media, website, and email marketing

ASSUMPTION: This role requires a high level of organization, strong communication skills, and proficiency in project management tools to effectively manage multiple projects and deadlines.

📋 Key Responsibilities

✅ Managing the communications calendar and inbox to ensure timely handling of requests

✅ Working with stakeholders to ensure project comprehensiveness and accuracy

✅ Monitoring campaign progress and outcomes using editorial calendars and project management tools

✅ Supporting marketing campaigns by preparing assets, drafting copy, scheduling posts, and tracking metrics

✅ Maintaining CSWE’s website and content management system

✅ Ensuring brand consistency across all marketing materials

✅ Acting as the primary administrator for CSWE’s online community, Spark, and email marketing platform

✅ Creating engaging social media content and tracking analytics to drive engagement and brand exposure

✅ Evaluating campaign success and preparing campaign recaps for leadership using metrics and KPIs

✅ Providing administrative support for communications-related projects, including organizing meetings and coordinating team efforts

ASSUMPTION: This role involves a mix of administrative tasks, content creation, and project management, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field

Experience: One to three years of experience in marketing, communications, public relations, or a related field

Required Skills:

• Proficient with editorial calendars and project management tools
• Proficient with Microsoft Office Suite
• Excellent communication and interpersonal skills
• Ability to work independently and collaborate across teams
• Ability to travel 1-2 times per year

Preferred Skills:

• Proficiency with Adobe Creative Suite
• Experience with copy layout tools (e.g., InDesign, Illustrator, Canva)
• Experience with Web content management systems and social media management systems

ASSUMPTION: While a degree in a related field is required, relevant experience and skills gained through internships, freelance work, or personal projects may also be considered.

💰 Compensation & Benefits

Salary Range: $55,000 - $60,000 annually (commensurate with experience)

Benefits:

• Health, dental, and vision insurance
• Life/AD&D insurance, STD/LTD
• FSA
• 403B retirement contributions
• Paid vacation, sick leave, and holidays
• Professional development opportunities
• Company-sponsored events and conferences

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for occasional travel)

ASSUMPTION: The salary range provided is based on industry standards for entry-level marketing and communications roles in the non-profit sector in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education, specifically focused on social work education

Company Size: Small (11-50 employees), which may offer a more intimate work environment and opportunities for close collaboration with leadership

Founded: 1952, with a rich history and established reputation in the field of social work education

Company Description:

• CSWE is the national association representing social work education in the United States
• Its mission is to ensure and enhance the quality of social work education for professional practice and promote individual, family, and community well-being, and social and economic justice
• CSWE sets and maintains national accreditation standards for baccalaureate and master’s degree programs in social work, promotes faculty development, and advocates for social work education and research

Company Specialties:

• Accreditation and quality assurance in social work education
• Faculty development and professional growth opportunities
• Advocacy and policy work to advance the social work education field

Company Website: https://www.socialworkers.org/

ASSUMPTION: Working for a non-profit organization focused on education and social justice may appeal to candidates who are passionate about making a positive impact on society.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth and professional development within the communications and marketing department

Reporting Structure: This role reports directly to the Communications and Marketing Manager

Work Arrangement: On-site, with occasional travel required (1-2 times per year)

Growth Opportunities:

• Expanding skills and knowledge in marketing and communications through on-the-job training and professional development opportunities
• Potential career progression to more senior roles within the communications and marketing department or other departments within CSWE
• Networking opportunities with social work educators, practitioners, and other professionals in the field

ASSUMPTION: As a small organization, CSWE may offer more opportunities for cross-functional collaboration and growth than larger organizations.

🌍 Location & Work Environment

Office Type: Professional office environment in a multi-tenant building

Office Location(s): 333 John Carlyle Street, Suite 400, Alexandria, VA 22314, US

Geographic Context:

• Alexandria, Virginia, is located in the Washington, D.C. metropolitan area, offering a mix of urban and suburban living
• The office is conveniently located near public transportation, shopping, and dining options
• The area offers a diverse range of cultural attractions, historical sites, and outdoor recreation opportunities

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with occasional flexibility for travel and events

ASSUMPTION: The location and work environment may appeal to candidates who enjoy working in a professional office setting in a bustling urban area with easy access to amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the job posting
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the executive director or another senior leader
• Background check and reference checks (if applicable)

Key Assessment Areas:

• Communication and interpersonal skills
• Project management and organizational skills
• Creativity and problem-solving abilities
• Alignment with CSWE's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of CSWE's mission and how your skills and experiences align with the organization's goals
• Prepare examples of your work, such as marketing campaigns, social media content, or website updates, to showcase your skills and creativity

ATS Keywords: Marketing, Communications, Social Media, Project Management, Brand Management, Content Creation, Campaign Management, Stakeholder Communication, Microsoft Office Suite, Adobe Creative Suite

ASSUMPTION: As a small non-profit organization, CSWE's interview process may be more personalized and less formal than larger organizations, allowing for more meaningful conversations about the role and the organization's mission.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (optional, but preferred)
• Project management tools (e.g., Trello, Asana)
• Social media management platforms (e.g., Hootsuite)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: Proficiency in these tools and technologies is required or preferred for this role, and candidates should be prepared to demonstrate their skills during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Diversity, Equity, and Inclusion

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Detail-oriented and organized
• Creative and strategic

Self-Assessment Questions:

• How do you embody CSWE's values in your daily work?
• Can you describe a time when you had to adapt to a significant change in a project or initiative, and how did you handle it?
• How do you prioritize and manage multiple projects and deadlines?

ASSUMPTION: CSWE places a strong emphasis on cultural fit and values-driven decision-making, and candidates should be prepared to demonstrate their alignment with the organization's values and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing administrative tasks with creative content development
• Working with diverse stakeholders, including internal team members, external vendors, and CSWE's membership
• Occasional travel requirements

ASSUMPTION: These challenges may be mitigated by strong organizational skills, effective time management, and clear communication with stakeholders.

📈 Similar Roles Comparison

• Compared to other marketing and communications roles, this position may offer more exposure to senior leadership and opportunities for growth within a smaller organization
• As a non-profit organization focused on education, CSWE may place a stronger emphasis on mission-driven work and social impact than for-profit companies
• This role may offer a more traditional career path in marketing and communications, with opportunities for progression to more senior roles within the department or other departments within CSWE

ASSUMPTION: Candidates should consider their personal and professional goals when comparing this role to other marketing and communications positions, and weigh the potential benefits and challenges of working for a non-profit organization focused on education.

📝 Sample Projects

• Developing and executing a social media campaign to promote CSWE's annual conference
• Creating and distributing a monthly newsletter to CSWE's membership, featuring relevant articles, resources, and event information
• Managing CSWE's website content management system, ensuring accurate and up-to-date information and optimizing for search engines

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, and candidates should be prepared to discuss their relevant experience and qualifications during the interview process.

❓ Key Questions to Ask During Interview

• How does this role support CSWE's overall mission and goals?
• What are the most pressing challenges facing the communications and marketing department, and how can this role help address them?
• What opportunities are there for professional development and growth within this role and within CSWE?
• How does CSWE support work-life balance for its employees?
• What is the team dynamic like, and how does this role fit into the broader organization?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in and understanding of the role and the organization, and can help set the stage for a successful and productive working relationship.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your work, such as marketing campaigns, social media content, or website updates, to showcase your skills and creativity
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.