Communications & Marketing Director

📌 Core Information

🔹 Job Title: Communications & Marketing Director

🔹 Company: PwC

🔹 Location: Auckland, New Zealand

🔹 Job Type: Full-time

🔹 Category: Management

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a national team of communications, marketing, and design specialists
• Developing and executing integrated internal and external communications and marketing campaigns
• Advising senior leaders on strategic planning and execution
• Managing stakeholder relations and PR, including media strategy
• Overseeing the firm's brand and digital strategy

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and communication skills to drive engagement and support business growth.

📋 Key Responsibilities

✅ Lead a national team of communications, marketing, and design specialists

✅ Develop and execute integrated internal and external communications and marketing campaigns

✅ Advise senior leaders on strategic planning and execution

✅ Manage stakeholder relations and PR, including media strategy

✅ Oversee the firm's brand and digital strategy

✅ Collaborate with the Chief Markets Officer and Markets Lead team to design and deliver communications and marketing strategies and special projects

✅ Work with sector leaders to execute strategically aligned campaigns

✅ Lead the team to design and deliver an annual thought leadership program

✅ Act as a brand custodian, providing best practice advice for new service launches

✅ Oversee the firm's social media and digital marketing strategy

ASSUMPTION: This role involves a high degree of collaboration and stakeholder management, requiring strong communication and influencing skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field

Experience: Over 15 years of experience leading and coaching multidisciplinary communications and marketing teams, with a proven record in developing and implementing strategies and managing budgets and resources, preferably in a professional services environment

Required Skills:

• Advanced influencing, negotiating, and coaching skills
• Excellent communication and facilitation skills
• Proven project management and organisational skills
• Ability to manage complexity and multiple deadlines in a fast-paced environment
• High resilience and adaptability

Preferred Skills:

• Experience in a professional services environment
• Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in professional services and bilingual/multilingual skills would be highly desirable for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Director-level role in New Zealand, the estimated salary range is NZD 180,000 - 220,000 per annum. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Wellness Contribution
• Life Protection
• Income Protection
• Paid Parental Leave
• Enhanced Leave Capabilities
• Digital Upskilling

Working Hours: Full-time, 40 hours per week. Flexible working arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services. PwC is a multinational professional services network, providing services in assurance, tax, and consulting.

Company Size: 5,001-10,000 employees. PwC is one of the largest professional services firms globally, offering extensive resources and opportunities for career growth.

Founded: 1913. PwC was founded in London and has since grown into a global network of firms with a presence in 149 countries.

Company Description:

• PwC is committed to building trust and solving important problems.
• The firm combines the power of technology with the strength of its people to drive positive change.
• PwC's purpose is to build trust in society and solve important problems.

Company Specialties:

• Assurance
• Tax Services
• Consulting
• Global Outsourcing Solutions
• Advisory

Company Website: http://www.pwc.com/ar

ASSUMPTION: PwC's global presence and extensive resources provide opportunities for career growth and development.

📊 Role Analysis

Career Level: Director. This role is a senior leadership position, reporting directly to the Chief Markets Officer.

Reporting Structure: The Communications & Marketing Director will report directly to the Chief Markets Officer and work closely with the Markets Lead team and sector leaders.

Work Arrangement: On-site, with the possibility of flexible working arrangements.

Growth Opportunities:

• Potential to progress to a more senior role within the firm, such as Chief Markets Officer or a similar position.
• Opportunities to work on high-profile projects and collaborate with senior leaders.
• Access to professional development and training opportunities through PwC's learning and development programs.

ASSUMPTION: This role offers significant opportunities for career growth and development within PwC's extensive network.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with collaborative workspaces.

Office Location(s): Auckland, New Zealand

Geographic Context:

• Auckland is New Zealand's largest city, offering a diverse range of cultural, recreational, and entertainment options.
• The city has a mild, humid subtropical climate, with warm, dry summers and cool, damp winters.
• Auckland is known for its vibrant arts scene, with numerous galleries, museums, and performance venues.

Work Schedule: Full-time, with the possibility of flexible working arrangements.

ASSUMPTION: Auckland offers a high quality of life, with a diverse range of cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and planning
• Communication and presentation skills
• Leadership and team management
• Stakeholder management and influencing skills
• Cultural fit and alignment with PwC's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your strategic thinking, leadership, and communication skills.
• Research PwC's values and be prepared to discuss how you align with them.

ATS Keywords: Communications, Marketing, Director, Leadership, Strategy, Stakeholder Management, PR, Brand, Digital, Thought Leadership, Campaign Management, Budget Management, Project Management, Coaching, Influencing, Negotiating, Coaching, Resilience, Adaptability

ASSUMPTION: PwC's application process is designed to assess candidates' skills and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the projects at hand.

👔 Cultural Fit Considerations

Company Values:

• Act with integrity
• Work together
• Reimagine what's possible
• Show interest in others
• Make a difference

Work Style:

• Collaborative and team-oriented
• Adaptable and resilient
• Strategic and forward-thinking
• Strong communication and influencing skills
• Results-driven and focused on delivering value

Self-Assessment Questions:

• How do you demonstrate PwC's values in your daily work?
• Can you provide an example of a time when you had to manage a complex project with multiple stakeholders?
• How do you approach strategic planning and execution?
• How do you build and maintain strong relationships with senior leaders and stakeholders?

ASSUMPTION: PwC's values are central to the organization's culture and are an essential aspect of the hiring process.

⚠️ Potential Challenges

• Managing a national team with remote members
• Balancing multiple priorities and deadlines
• Navigating a large, complex organization
• Adapting to changes in the market and the firm's strategy

ASSUMPTION: These challenges are common to roles of this nature and can be overcome with strong leadership, adaptability, and resilience.

📈 Similar Roles Comparison

• Compared to other Director-level roles, this position requires a higher level of strategic thinking and leadership.
• In the professional services industry, this role is typical of a Communications & Marketing Director, with a focus on driving engagement and supporting business growth.
• Career progression in this role could lead to more senior positions within PwC, such as Chief Markets Officer or a similar role.

ASSUMPTION: This role offers significant opportunities for career growth and development within PwC's extensive network.

📝 Sample Projects

• Developing and executing a comprehensive thought leadership campaign to differentiate PwC and provide value to clients
• Managing a high-profile media relations project, including crisis communication and spokesperson duties
• Leading a team to rebrand a new service offering, including brand strategy, messaging, and visual identity

ASSUMPTION: These sample projects are indicative of the types of responsibilities and initiatives the Communications & Marketing Director may be involved in.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the organization?
• How does this role contribute to PwC's overall strategy and business growth?
• What are the key priorities for this role in the first 90 days?
• How does PwC support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the organization, as well as the interviewer's perspective on the position's challenges and opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your strategic thinking, leadership, and communication skills.
• Research PwC's values and be prepared to discuss how you align with them.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.