📌 Core Information
🔹 Job Title: Communications Planning Director
🔹 Company: Tinuiti
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-16
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling narratives from complex data to drive action
- Challenging the status quo and pushing boundaries in media strategy
- Collaborating with client teams to define communication needs
- Building deep relationships with clients and internal partners
- Serving as a trusted advisor and mentor to team members
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Tell Compelling Stories: Turn complex data into engaging, inspiring narratives that captivate clients and teams
✅ Break the Mold: Challenge the status quo and push the boundaries of what media strategy can do
✅ Collaborate Like a Pro: Partner with client directors and integrated channel planning director to ensure comms strategy is represented in media plans
✅ Be a Trusted Advisor: Build deep relationships with clients and internal partners by becoming an expert in their business
✅ Premium Category Guru: Be the source of truth for deep category knowledge (beauty, luxury, or premium fashion) and craft comms strategies that drive share, penetration, and results
✅ Teach and Inspire: Mentor and motivate team members to grow their skills and careers
ASSUMPTION: This role requires a strong understanding of audiences, media, and trends research, as well as excellent presentation and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 7+ years of relevant experience with progressive levels of responsibility and business acumen in communication
Required Skills:
- Fluency with media, consumer, and trends research tools as well as desktop research
- Ability to make strategic decisions quickly based on available research data
- Proven experience and success in presenting communications plans to both media and marketing clients
- Demonstrated critical thinking skill and strong problem-solving skills
- Excellent written, verbal, and presentation skills
- Excellent organizational, interpersonal, and quantitative/analytical skills
- Strong client presentation skills and business writing skills
- Detail oriented and proven ability to thrive in a fast-paced environment
- Experience in new business development and sales pitches
Preferred Skills:
- Experience working with luxury or premium fashion brands
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in communication, data analysis, and media strategy are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $130,000 USD per year, plus a discretionary performance bonus of up to 10% of base salary
Benefits:
- Unlimited PTO
- Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
- Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
- Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
- Learning and Development (Mentor program and more)
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on market data and interviews, and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Tinuiti is the largest independent performance marketing firm across TV & Audio, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees.
Company Size: Tinuiti has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Tinuiti was founded in 2004 and has since grown to become a leading player in the performance marketing industry.
Company Description:
- Tinuiti is committed to growing happiness for its clients, their customers, its people, and its partners
- The company's core values include unleashing greatness, never stopping learning, igniting your passion, thankful living, and inspiring innovation & change
- Tinuiti supports 100% remote work for this role, promoting flexibility and work-life balance
Company Specialties:
- Facebook, Amazon, Google, Instagram, Streaming, Analytics, and Mobile Apps
Company Website: http://www.tinuiti.com
ASSUMPTION: Tinuiti's focus on growth, innovation, and client success creates an environment that values strategic thinking and continuous learning.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and a proven track record in communication planning and strategy
Reporting Structure: The Communications Planning Director will report directly to the Integrated Channel Planning Director and work closely with client directors
Work Arrangement: This role is 100% remote, allowing for flexibility and a better work-life balance
Growth Opportunities:
- Mentoring and coaching team members to develop their skills and advance their careers
- Contributing to new business development efforts and priority clients
- Expanding category expertise and becoming a thought leader in the industry
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Tinuiti's clients and internal teams.
🌍 Location & Work Environment
Office Type: 100% Remote
Office Location(s): United States
Geographic Context:
- The United States offers a diverse range of cultural, economic, and professional opportunities
- Tinuiti's remote work policy allows employees to work from anywhere within the United States
- The company has multiple offices across the country, providing opportunities for collaboration and in-person meetings
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and unlimited PTO
ASSUMPTION: Tinuiti's remote work policy and flexible hours create a supportive work environment that prioritizes employee well-being and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Virtual interview with the hiring manager and/or team members
- Final interview with the Integrated Channel Planning Director and/or other senior leaders
Key Assessment Areas:
- Communication and presentation skills
- Data analysis and strategic thinking
- Problem-solving and critical thinking
- Cultural fit and alignment with Tinuiti's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your communication planning work and be ready to discuss your approach to data-driven storytelling
- Research Tinuiti's clients, industry, and values to demonstrate your understanding of the company and its mission
ATS Keywords: Communication Planning, Media Strategy, Data Analysis, Client Relations, Critical Thinking, Problem Solving, Presentation Skills, Organizational Skills, Interpersonal Skills, Quantitative Skills, Business Development, Sales Pitches, Mentoring, Research, Strategic Decision Making, Detail Orientation
ASSUMPTION: Tinuiti's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Media research and analysis tools (e.g., Nielsen, Kantar, comScore)
- Presentation software (e.g., PowerPoint, Google Slides)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: Candidates should be comfortable using a variety of tools and technologies to support their work and collaborate with team members.
👔 Cultural Fit Considerations
Company Values:
- Unleash Greatness: Tinuiti empowers employees to take ownership of their roles and drive results
- Never Stop Learning: The company encourages continuous learning and professional development
- Ignite Your Passion: Tinuiti fosters a work environment that inspires employees to pursue their passions and make an impact
- Thankful Living: The company promotes a culture of gratitude and appreciation for its employees and clients
- Inspire Innovation & Change: Tinuiti values innovation and encourages employees to challenge the status quo and drive change
Work Style:
- Collaborative: Tinuiti emphasizes teamwork and cross-functional collaboration to drive success
- Data-driven: The company uses data and analytics to inform decision-making and strategy
- Agile: Tinuiti is adaptable and responsive to change, with a focus on continuous improvement
Self-Assessment Questions:
- How do you align with Tinuiti's core values, and how have you demonstrated these values in your previous roles?
- How do you approach data-driven storytelling, and can you provide examples of your work in this area?
- How do you collaborate with team members and clients to define communication needs and develop effective strategies?
ASSUMPTION: Candidates who align with Tinuiti's values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously
- Tinuiti's remote work environment may present challenges in building and maintaining relationships with team members and clients
- The role may require occasional travel for client meetings or industry events
- The role may involve working with diverse teams and stakeholders, requiring strong communication and collaboration skills
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively in a remote environment, and adapt to the unique challenges of this role.
📈 Similar Roles Comparison
- This role is unique in its focus on communication planning and strategy for luxury and premium fashion brands
- Compared to related roles, this position requires a deeper understanding of audiences, media, and trends research
- Career progression in this role may lead to senior leadership positions within Tinuiti or other performance marketing agencies
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to related positions in the industry.
📝 Sample Projects
- Developing a comprehensive communication strategy for a luxury fashion brand, including target audience analysis, media channel selection, and messaging framework
- Conducting a competitive analysis of a premium beauty brand's communication efforts and identifying opportunities for differentiation and growth
- Creating a data-driven presentation to communicate the results of a communication campaign and inform future strategy
ASSUMPTION: These sample projects provide a sense of the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the client and the company's priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how does it support collaboration and communication planning?
- How does Tinuiti support the professional development and growth of its employees, particularly in this role?
- Can you provide examples of how Tinuiti has driven innovation and change in the performance marketing industry, and how this role contributes to that mission?
- How does Tinuiti measure the success of its communication planning efforts, and what metrics are most important for this role?
- How does Tinuiti foster a culture of diversity, equity, and inclusion, and how does this role contribute to that mission?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit with Tinuiti's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your communication planning work and be ready to discuss your approach to data-driven storytelling
- Research Tinuiti's clients, industry, and values to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after your final interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
