📌 Core Information
🔹 Job Title: Communications (PR) Manager, International Stores Communications
🔹 Company: Amazon
🔹 Location: London, England, United Kingdom
🔹 Job Type: On-site
🔹 Category: Communications & Public Relations
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global communications strategies for key Amazon Stores narratives
- Leading multichannel consumer-facing communications campaigns across international countries
- Designing and implementing measurement frameworks across earned, paid, and social media channels
- Managing strategic relationships with cross-functional partners in communications, marketing, and business teams
- Identifying and managing PR risks to protect brand reputation
ASSUMPTION: This role requires a strategic mindset and the ability to drive operational excellence across multiple regions.
📋 Key Responsibilities
✅ Develop and execute global communications strategies for key Amazon Stores narratives, including priority initiatives and campaigns
✅ Lead multichannel consumer-facing communications campaigns across international countries
✅ Design and implement measurement frameworks across earned, paid, and social media channels
✅ Create and maintain playbooks to standardize communications programs and drive global efficiency
✅ Manage strategic relationships with cross-functional partners in communications, marketing, and business teams
✅ Identify and manage PR risks to protect brand reputation
✅ Present campaign results and strategic recommendations to senior leadership
ASSUMPTION: This role involves close collaboration with global and in-country communication teams, as well as senior stakeholders and centralized business teams.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Marketing, or a related field
Experience: 5-10 years of experience in communications, public relations, or a related field, with a focus on international campaigns and cross-functional collaboration
Required Skills:
- Proven experience in developing and executing global communications strategies
- Strong campaign management skills, with a focus on earned, paid, and social media channels
- Ability to design and implement measurement frameworks
- Excellent stakeholder management and communication skills
- Strong analytical skills and data-driven mindset
- Fluency in English (additional languages are a plus)
Preferred Skills:
- Experience working in a fast-paced, dynamic environment
- Familiarity with Amazon's products, services, and brand
- Knowledge of the retail industry and e-commerce landscape
ASSUMPTION: Candidates with experience in international communications, cross-functional collaboration, and campaign management will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (based on industry standards for a Communications Manager role in London)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and time-off policies
- Employee discounts on Amazon products and services
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for occasional evening or weekend work as needed)
ASSUMPTION: Salary and benefits information is based on industry standards for the role, location, and experience level. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Large enterprise)
Founded: 1994 (as an online bookstore)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- It is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce platform and services
- Cloud computing and storage (Amazon Web Services)
- Digital content and streaming (Amazon Prime Video, Amazon Music, Kindle)
- Artificial intelligence and machine learning (Alexa, Amazon Go, Amazon Robotics)
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business offerings provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: Reports to the International Core Retail Communications Lead within the Global Communications & Corporate Responsibility organization
Work Arrangement: On-site, with occasional remote work possible
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the communications team
- Opportunities to work on high-impact projects and collaborate with senior leadership
- Chance to gain experience in international communications and cross-functional collaboration
ASSUMPTION: This role offers opportunities for professional growth and development within Amazon's global communications organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with open-plan offices and collaborative workspaces
Office Location(s): London, England, United Kingdom
Geographic Context:
- London is a major global city with a vibrant cultural scene, diverse neighborhoods, and a thriving job market
- The office is located in a central business district with easy access to public transportation
- London offers a high cost of living compared to other UK cities but provides numerous opportunities for personal and professional growth
Work Schedule: Standard office hours with flexibility for occasional evening or weekend work as needed
ASSUMPTION: The London office provides a dynamic and collaborative work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with senior leadership (if applicable)
- Background check and reference verification (if selected)
Key Assessment Areas:
- Strategic thinking and global communications expertise
- Campaign management and measurement skills
- Stakeholder management and communication skills
- Analytical skills and data-driven mindset
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Highlight relevant international communications experience and cross-functional collaboration skills
- Tailor your resume and cover letter to emphasize your fit for this role and Amazon's company culture
- Prepare examples of successful global communications campaigns and measurement frameworks
- Research Amazon's products, services, and brand to demonstrate your understanding of the company
ATS Keywords: Global communications, international campaigns, cross-functional collaboration, stakeholder management, measurement frameworks, PR risks, brand reputation
ASSUMPTION: The interview process for this role will focus on assessing strategic thinking, global communications expertise, and cultural fit with Amazon's leadership principles.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Media monitoring and analytics tools (e.g., Mention, Brand24)
ASSUMPTION: Familiarity with relevant communications and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Focus on innovation and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable managing multiple projects and priorities?
- Are you able to work effectively with diverse teams and stakeholders, both locally and internationally?
- Do you have a strong data-driven mindset and a passion for continuous learning and improvement?
ASSUMPTION: Successful candidates for this role will demonstrate strong alignment with Amazon's leadership principles and a comfortable working style in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple international campaigns and stakeholders simultaneously
- Adapting to a fast-paced, dynamic work environment
- Balancing strategic thinking with operational excellence
- Navigating a large, complex organization with numerous teams and departments
ASSUMPTION: These challenges can be mitigated through strong project management skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role differs from regional communications managers in its global scope and strategic focus
- Compared to other international communications roles, this position requires a stronger emphasis on cross-functional collaboration and stakeholder management
- Career progression may involve moving into senior communications leadership roles or transitioning into other functional areas within Amazon
ASSUMPTION: This role offers unique opportunities for global communications experience and cross-functional collaboration, setting it apart from similar positions in the industry.
📝 Sample Projects
- Developing and executing a global communications campaign to launch a new Amazon product in multiple international markets
- Designing and implementing a measurement framework to evaluate the success of earned, paid, and social media channels for an ongoing communications initiative
- Managing strategic relationships with cross-functional partners to optimize processes and enhance communications performance across multiple regions
ASSUMPTION: These sample projects illustrate the strategic, global, and cross-functional nature of the role and the importance of strong project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other communications teams and stakeholders within Amazon?
- What are the most significant challenges facing the international stores communications team, and how can this role address them?
- How does Amazon support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role's responsibilities, challenges, and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant international communications experience and cross-functional collaboration skills
- Prepare examples of successful global communications campaigns and measurement frameworks to showcase during the interview process
- Research Amazon's products, services, and brand to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
