- Developing and executing strategic communication plans
- Managing external communication and crisis situations
- Coordinating internal communication initiatives
- Collaborating with management teams and supporting departments
- Maintaining relationships with key stakeholders, including journalists and influencers
ASSUMPTION: This role requires a strong strategic mindset, excellent communication skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
- Strategic Communication Planning: Develop and implement communication strategies that align with Scania's global communication guidelines and local market needs.
- External Communication Management: Serve as the primary point of contact for external stakeholders, including journalists, influencers, and clients. Manage media relations, crisis communication, and public relations campaigns.
- Internal Communication Coordination: Collaborate with internal teams to ensure consistent and effective communication with employees. Coordinate internal communication initiatives, such as newsletters, intranet updates, and employee events.
- Content Creation: Write and edit content for various channels, including press releases, articles, social media posts, and internal communications.
- Stakeholder Relationship Management: Build and maintain strong relationships with key external stakeholders, such as journalists, influencers, and clients. Collaborate with internal teams to ensure consistent messaging and positive brand perception.
- Crisis Communication: Develop and implement crisis communication plans to ensure Scania's reputation is protected during challenging situations.
ASSUMPTION: Successful candidates will have a proven track record in strategic communication planning, external communication management, and crisis communication. They will also possess strong writing skills and the ability to build and maintain effective stakeholder relationships.
🎯 Required Qualifications
Education:
- Bachelor's degree in Communication, Marketing, Journalism, or a related field
Experience:
- Proven experience (2-5 years) in a similar role, preferably in the automotive industry
- Experience working with global communication guidelines and local market needs
Required Skills:
- Excellent written and verbal communication skills in Dutch and English; French is a plus
- Strong strategic planning and project management skills
- Proven ability to build and maintain effective stakeholder relationships
- Experience with crisis communication and public relations campaigns
- Knowledge of digital media, social media, and content marketing
Preferred Skills:
- Experience with the automotive industry
- Familiarity with Scania's brand and products
ASSUMPTION: Candidates with a strong strategic mindset, excellent communication skills, and relevant industry experience will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards for the role and location)
Benefits:
- 13th month payment
- Development opportunities and profit-sharing scheme
- 24 vacation days and 13 ADV days (paid monthly)
- Flexible working hours and remote work options (discussed during interview)
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits package is competitive and designed to attract and retain top talent.
📊 Applicant Insights
Company Context:
- Industry: Automotive
- Company Size: 1,001-5,000 employees
- Founded: 1911 (global headquarters in Södertälje, Sweden)
- Headquarters (Netherlands): Breda, Noord-Brabant
- Specialties: Commercial vehicles, buses, and marine and industrial engines
- Company Description: Scania is a global leader in sustainable transport solutions, committed to driving real change through innovative products, services, and solutions.
Role Analysis:
- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: Reports directly to the Manager of Marketing & Communications
- Work Arrangement: On-site, with flexible remote work options discussed during the interview process
- Growth Opportunities: Potential career progression within the Marketing & Communications department or related fields within Scania
ASSUMPTION: This role offers a unique opportunity for mid-career professionals to make a significant impact on Scania's communication strategies and contribute to the company's global success.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location: Breda, Noord-Brabant, Netherlands
Geographic Context:
- Breda is a city in the southern province of Noord-Brabant, known for its rich history, cultural attractions, and vibrant business community.
- The region offers a high quality of life, with easy access to major cities, beaches, and recreational areas.
Work Schedule:
- Standard full-time work hours (40 hours per week), with flexible arrangements discussed during the interview process
- Occasional evening and weekend work may be required for events and campaigns
ASSUMPTION: The on-site work environment fosters collaboration and creativity, with flexible work arrangements available to support work-life balance.
💼 Interview & Application Insights
Typical Process:
1. Online application and resume screening
2. Phone or video screening
3. On-site or virtual interview with the hiring manager and/or team members
4. Final interview with senior leadership
5. Reference checks and background verification
Key Assessment Areas:
- Strategic communication planning and execution
- External communication management and crisis communication skills
- Writing and editing skills
- Stakeholder relationship management and collaboration
- Cultural fit and alignment with Scania's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your communication skills, strategic planning, and stakeholder management experience
- Research Scania's brand, products, and industry to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Strategic communication, external communication, crisis communication, stakeholder management, writing, editing, project management, automotive industry, global communication guidelines, local market needs
ASSUMPTION: The interview process will focus on assessing your strategic communication skills, external communication management, and cultural fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Social media platforms (LinkedIn, Twitter, Facebook)
- Content management systems (CMS) and website platforms (WordPress, Drupal)
- Project management tools (Asana, Trello, Jira)
- CRM software (Salesforce, HubSpot, Zoho CRM)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: Proficiency in these tools and technologies is preferred but not required. Training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer first
- Respect for the individual
- Elimination of waste
- Determination
- Quality in everything we do
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and flexible in a dynamic work environment
- Strong communication and interpersonal skills
- Ability to work effectively with diverse teams and stakeholders
Self-Assessment Questions:
1. How do your personal values align with Scania's company values?
2. Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
3. How do you approach building and maintaining effective stakeholder relationships, especially with challenging or conflicting stakeholders?
4. Can you provide an example of a successful strategic communication plan you've developed and executed? What was the outcome, and what did you learn from the experience?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Scania's values and work style, with a proven track record of effective communication, adaptability, and stakeholder management.
🛑 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [provided link](https://jobs.scania.com/job/Breda-Communications-&-PR-Officer-4815-HV/1188867201/).
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for the interview process by researching Scania's brand, products, and industry, and practicing your responses to common interview questions.
4. Follow up with the hiring manager after your interview, expressing your enthusiasm for the role and addressing any concerns or questions that may have arisen during the process.
5. If selected for the final round, be prepared to provide references and undergo a background check.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
📝 Sample Projects
1. Crisis Communication Plan: Develop a crisis communication plan for a hypothetical product recall, outlining key messages, communication channels, and stakeholder engagement strategies.
2. Media Relations Campaign: Create a media relations campaign to launch a new Scania product, including target media outlets, key messaging, and outreach strategies.
3. Internal Communication Initiative: Design an internal communication campaign to promote a new company-wide initiative, such as a safety awareness program or a company-wide event.
💡 Key Questions to Ask During Interview
1. What are the most significant challenges facing the communications department in the next 12-24 months, and how can this role contribute to addressing them?
2. How does this role fit into the long-term strategic goals of the company, and what opportunities are there for growth and development within the department?
3. What are the key priorities for the first 90 days in this role, and how can I best support the team in achieving them?
4. How does the company support work-life balance for its employees, and what resources are available to help manage stress and maintain a healthy work environment?
5. What are the most important qualities and skills you're looking for in a candidate for this role, and how do they align with the company's values and work style?
📈 Similar Roles Comparison
- Communications Manager: This role focuses more on internal communications and employee engagement, with less emphasis on external communication and crisis management.
- Public Relations Specialist: This role is more specialized in media relations and event management, with less focus on strategic communication planning and execution.
- Marketing Communications Manager: This role combines marketing and communications responsibilities, with a broader scope that includes brand management, advertising, and digital marketing strategies.
ASSUMPTION: Each of these roles requires a strong strategic mindset, excellent communication skills, and the ability to work effectively with various teams and stakeholders. The specific focus and responsibilities may vary depending on the organization and its unique needs.
📝 Sample Projects
1. Strategic Communication Plan: Develop a comprehensive strategic communication plan for a new product launch, outlining key messaging, target audiences, communication channels, and tactics to maximize brand awareness and drive sales.
2. Crisis Communication Simulation: Conduct a simulated crisis communication scenario to test and refine the company's crisis communication plan, ensuring effective stakeholder engagement and reputation management.
3. Media Relations Campaign: Create and execute a media relations campaign to secure coverage in key industry publications and generate buzz around a company event or product announcement.
📈 Role Analysis
- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: Reports directly to the Manager of Marketing & Communications
- Work Arrangement: On-site, with flexible remote work options discussed during the interview process
- Growth Opportunities: Potential career progression within the Marketing & Communications department or related fields within Scania
- ASSUMPTION: This role offers a unique opportunity for mid-career professionals to make a significant impact on Scania's communication strategies and contribute to the company's global success.
