📌 Core Information
🔹 Job Title: Community and Brand Development Manager - 20th Century Games
🔹 Company: The Walt Disney Company
🔹 Location: Glendale, California, United States
🔹 Job Type: On-site
🔹 Category: 🎨 Brand & Creative Marketing
🔹 Date Posted: March 31, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Collaborating with publishing partners to establish the brand voice for 20th Century Games
- Managing online presence and community engagement across various platforms
- Creating sentiment reports before, during, and after product launches
- Evaluating products from a “mock review” standpoint to highlight fan concerns
ASSUMPTION: This role entails a significant amount of cross-collaborative work, ensuring alignment with both internal and external stakeholders to maintain a consistent brand voice and storytelling approach.
📋 Key Responsibilities
✅ Manage the online presence and community for titles across the 20th Century Games slate
✅ Assist in reviewing marketing materials to maintain a consistent brand voice
✅ Serve as the lead brand communicator for assigned titles
✅ Evaluate inbound development, publishing, and integration opportunities
✅ Conduct internal playtest coordination and interpret results
✅ Establish and track key KPIs for community engagement with licensees
✅ Partner with cross-functional teams to leverage expertise throughout campaign production stages
ASSUMPTION: This role demands a proactive approach in managing diverse gaming projects and delivering high-quality, consumer-centric media strategies.
🎯 Required Qualifications
Education: Not specified
Experience: 4+ years in Marketing, with 2+ years in the gaming industry highly preferred
Required Skills:
- Product voice management and social/community strategy
- Interpersonal and influencing skills
- Detailed project management abilities
- Communication skills, both written and verbal
Preferred Skills:
- Experience with licensed/branded titles
- Knowledge of industry trends and competitive markets
ASSUMPTION: While there are no specific educational prerequisites listed, a background in marketing or a related field is likely beneficial.
💰 Compensation & Benefits
Salary Range: $103,500 to $138,800 per year
Benefits:
- Health and savings benefits
- Educational opportunities
- Special Disney perks
Working Hours: 40 hours per week
ASSUMPTION: Working hours may involve occasional extended hours during product launches or events.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees, offering a diverse array of opportunities and resources
Founded: 1992
Company Description:
- Part of Disneyland Paris operations, serving millions of visitors
- Known for creativity in entertainment and guest experiences
- Values multicultural and dynamic team environments
Company Specialties:
- Marketing and communication
- Event management
- Wide range of corporate roles
Company Website: http://careers.disneylandparis.com/fr
ASSUMPTION: Although this role is specific to the US, understanding Disney's global presence is beneficial for leveraging international resources.
📊 Role Analysis
Career Level: Mid to senior level
Reporting Structure: Direct collaboration with General Manager and Senior Producer
Work Arrangement: Primarily on-site, with potential occasional flexibility for remote engagements
Growth Opportunities:
- Developing leadership skills through cross-functional team collaborations
- Exposure to industry trends and innovative marketing strategies
- Building a strong network within a globally recognized brand
ASSUMPTION: This position likely offers opportunities for professional growth through diverse project involvement and strategic initiatives.
🌍 Location & Work Environment
Office Type: Corporate office with access to a variety of resources
Office Location(s): Glendale, California, USA
Geographic Context:
- Proximity to major gaming and entertainment hubs in California
- Access to a vibrant local culture with numerous networking opportunities
- Ideal for professionals seeking a dynamic work-life balance in California
Work Schedule: Standard weekday hours, with potential for events outside regular hours
ASSUMPTION: The on-site requirement emphasizes the importance of team collaboration and access to office resources.
💼 Interview & Application Insights
Typical Process:
- Initial application screening
- Phone or video interviews with HR and the hiring manager
- Final interviews with key stakeholders
Key Assessment Areas:
- Understanding of brand marketing and community engagement
- Experience in managing gaming communities
- Ability to strategically align marketing goals with brand identity
Application Tips:
- Highlight experience with gaming and entertainment brands
- Demonstrate strategic thinking in brand voice and storytelling
- Showcase successful community engagement strategies
ATS Keywords: Community engagement, brand development, gaming marketing, product voice, storytelling
ASSUMPTION: The interview process will likely focus on both technical capabilities and cultural fit within the Disney ecosystem.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprinklr)
- Gaming community platforms (e.g., Discord, Reddit)
- Content creation software (e.g., Adobe Creative Suite)
ASSUMPTION: Familiarity with digital marketing and community management tools is essential for success.
👔 Cultural Fit Considerations
Company Values:
- Commitment to creativity and innovation
- Focus on providing exceptional guest experiences
- Dedication to inclusive and diverse work environments
Work Style:
- Collaborative and team-oriented approach
- Flexibility and adaptability to dynamic projects
- Proactive and entrepreneurial mindset
Self-Assessment Questions:
- Am I passionate about storytelling and brand development?
- Do I thrive in fast-paced, collaborative environments?
- How well do I balance strategic thinking with creative execution?
ASSUMPTION: A strong alignment with Disney's values of creativity and innovation is crucial for cultural fit.
⚠️ Potential Challenges
- Navigating complex stakeholder environments
- Ensuring consistent brand execution across multiple platforms
- Meeting strategic marketing goals under tight timelines
- Balancing creative freedom with corporate brand guidelines
ASSUMPTION: Candidates must be prepared to manage diverse tasks and stakeholders, which necessitates strong organizational and communication skills.
📈 Similar Roles Comparison
- Differences in industry-focused community management roles
- Comparison to marketing roles specific to interactive media
- Role similarities with digital content managers in gaming
ASSUMPTION: This role is unique due to the intersection between gaming and brand storytelling at a globally recognized company like Disney.
📝 Sample Projects
- Developing community engagement strategies for upcoming game launches
- Creating innovative social media campaigns aligned with brand voice
- Collaborating on multi-channel marketing initiatives for 20th Century Games
ASSUMPTION: Projects will likely involve collaborative efforts across creative teams to maintain brand consistency and strategic goals.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall strategy of 20th Century Games?
- What are the key challenges this position is expected to address?
- How does the company support continuous learning and professional development?
- Can you provide examples of successful community engagement campaigns in the past?
- What measures are in place to ensure brand voice consistency across platforms?
ASSUMPTION: Understanding role expectations and company support systems will help candidates gauge if this aligns with their career ambitions.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a tailored resume highlighting relevant marketing and gaming experience
- Include a cover letter detailing your passion for 20th Century Brands
- Research Disney's brand values to align your application
- Be ready to discuss past projects that demonstrate relevant skills
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
