📌 Core Information
🔹 Job Title: Community & Content Strategist
🔹 Company: Flamingo
🔹 Location: New York, NY
🔹 Job Type: Hybrid (In-office Tue, Wed, Thu)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Mid-Senior Level (3-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing engaging social content for Flamingo's channels
- Fostering and managing an active, engaged community across platforms
- Collaborating with internal teams and external creators to generate fresh content ideas
- Analyzing performance metrics and optimizing content strategies based on insights
- Working closely with growth teams to support TikTok affiliates and expand brand reach
ASSUMPTION: This role requires a strong balance of creativity and analytical thinking, with a focus on understanding and engaging Flamingo's audience.
📋 Key Responsibilities
✅ Developing and executing best-in-class social content that aligns with Flamingo’s brand voice and values
✅ Conceptualizing, shooting, and editing video and static assets optimized for various platforms
✅ Monitoring and analyzing social media metrics to inform content strategies and improve performance
✅ Building and nurturing an active, engaged community by responding to comments, DMs, and tagged content
✅ Identifying and engaging with brand advocates, influencers, and like-minded brands to expand Flamingo's reach
ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring strong organizational skills and the ability to multitask and prioritize effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5 years of experience in social media content creation and/or community management
Required Skills:
- Proficient in video editing (CapCut, Premiere, or similar)
- Strong graphic design skills (Canva, Photoshop)
- Excellent copywriting skills
- Analytical mindset with a strong understanding of social media metrics
- Proficient in social media publishing platforms
Preferred Skills:
- Experience working with influencer/creator content
- Familiarity with Flamingo's brand and mission
ASSUMPTION: Candidates should have a proven track record in social media content creation and community management, with a strong portfolio demonstrating their skills.
💰 Compensation & Benefits
Salary Range: $91,600 - $125,950 (based on location, skill level, and experience)
Benefits:
- Medical, dental, and vision coverage
- 401k match
- Equity in Mammoth Brands
- Flexible time off and working hours
- Wellness and L&D stipends
- Sabbatical after 5, 10, and 15 years of service
- Parental leave (20 weeks for birth parents, 16 weeks for other paths to parenthood)
- Fun IRL and virtual events
- Free products from all of Mammoth Brands
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (in-office Tue, Wed, Thu)
ASSUMPTION: The salary range provided is based on industry standards for mid-level marketing roles in the New York area. Benefits are comprehensive and competitive for a company of this size.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: Small (11-50 employees)
Founded: 2013 (as Harry's, Flamingo is a newer brand)
Company Description:
- Flamingo is an award-winning body, hair, and care brand delivering high-performance, thoughtfully designed products at an accessible price
- Flamingo is part of Mammoth Brands, a modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando
- Flamingo is committed to empowering women and partnering with nonprofit organizations to provide mental health and wellbeing resources
Company Specialties:
- Razors and shaving products
- Grooming and personal care
- Ecommerce and design
- User experience and consumer products
Company Website: harrys.com
ASSUMPTION: Flamingo is a growing brand with a strong focus on innovation, accessibility, and empowering its target audience.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: Reports to the Head of Integrated Communications
Work Arrangement: Hybrid (in-office Tue, Wed, Thu)
Growth Opportunities:
- Potential to grow within the integrated communications team or across other departments within Mammoth Brands
- Opportunities to work on cross-functional projects and collaborate with various teams
- Chance to shape the next chapter of Flamingo's brand on social media
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic, fast-growing company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with bagels on Wednesdays and lunch on Tue, Thu
Office Location(s): SoHo, New York, NY
Geographic Context:
- New York City is a major hub for the personal care industry, offering ample networking opportunities
- The SoHo neighborhood is known for its vibrant arts, culture, and shopping scenes
- New York City offers a diverse range of housing options and neighborhoods to suit various lifestyles
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (in-office Tue, Wed, Thu)
ASSUMPTION: The hybrid work arrangement offers flexibility while maintaining a strong office culture and collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the integrated communications team
- Final interview with key stakeholders
Key Assessment Areas:
- Candidates' understanding of Flamingo's brand and mission
- Candidates' ability to create engaging content and manage a community
- Candidates' analytical skills and ability to derive insights from data
- Candidates' cultural fit and alignment with Flamingo's values
Application Tips:
- Tailor your resume and cover letter to highlight your social media and community management experience
- Include relevant metrics and examples of your past successes
- Showcase your understanding of Flamingo's brand and how you can contribute to its growth
- Prepare questions to ask during the interview to demonstrate your interest in the role and company
ATS Keywords: Social Media, Content Creation, Community Management, Video Editing, Graphic Design, Copywriting, Data Analysis, Storytelling, Trend Analysis, User-Generated Content, Influencer Engagement, Crisis Communication, Brand Advocacy, Audience Engagement, Platform Trends, Social Analytics
ASSUMPTION: The interview process will focus on assessing candidates' skills, experience, and cultural fit for this specific role within Flamingo.
🛠️ Tools & Technologies
- Video editing tools (CapCut, Premiere)
- Graphic design tools (Canva, Photoshop)
- Social media publishing platforms (Hootsuite, Buffer, etc.)
- Analytics tools (Google Analytics, Sprout Social, etc.)
ASSUMPTION: The required tools and technologies for this role are standard in the social media and content creation industries.
👔 Cultural Fit Considerations
Company Values:
- Challenge industry norms
- Celebrate choice
- Make personal care fun and effective
Work Style:
- Creative and strategic thinking
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to trends
Self-Assessment Questions:
- How do you challenge industry norms in your approach to social media content creation?
- How do you celebrate choice and inclusivity in your community management strategies?
- How do you balance data-driven insights with your creative instincts to develop engaging content?
ASSUMPTION: Flamingo values candidates who align with their mission to empower women and challenge industry norms, while also fitting well within their collaborative and innovative work culture.
⚠️ Potential Challenges
- Managing multiple social media platforms and content formats
- Keeping up with trends and algorithm changes on various platforms
- Balancing content creation and community management responsibilities
- Working in a fast-paced, dynamic environment with evolving priorities
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to staying informed about industry trends and best practices.
📈 Similar Roles Comparison
- This role is unique in its hybrid nature, combining content creation and community management responsibilities
- Compared to other social media roles, this position offers a broader scope and the opportunity to shape Flamingo's brand presence
- Career progression may involve moving into a more specialized role or taking on additional responsibilities within the integrated communications team
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities within the social media and content creation industries.
📝 Sample Projects
- Developing a TikTok campaign to increase brand awareness and drive user-generated content
- Creating a series of Instagram Reels to showcase Flamingo's product range and educate users on proper usage
- Managing a Twitter Q&A session with Flamingo's founders to engage with the community and address customer inquiries
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Community & Content Strategist may undertake to engage Flamingo's audience and drive brand growth.
❓ Key Questions to Ask During Interview
- How does Flamingo plan to expand its social media presence in the coming year?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Flamingo support the growth and development of its employees?
- What are the most rewarding aspects of working at Flamingo, according to current employees?
- How does Flamingo approach crisis communication and managing negative feedback on social media?
ASSUMPTION: Asking thoughtful, informed questions during the interview process will help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media and community management experience
- Prepare a portfolio or examples of your past work, showcasing your content creation and community engagement skills
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
