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Community Liaison / Marketing Representative

Assisting Hands of Northeast San Antonio
Full-time
On-site
San Antonio, Texas, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Community Liaison / Marketing Representative

πŸ”Ή Company: Assisting Hands of Northeast San Antonio

πŸ”Ή Location: San Antonio, TX, 78163

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Healthcare / Senior Care

πŸ”Ή Date Posted: April 30, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Generating new client referrals through relationship building and community engagement
  • Actively managing and updating outreach, lead, and client activities using a CRM system
  • Collaborating with the agency team to ensure seamless client onboarding
  • Consistently following up with potential clients and referral partners

ASSUMPTION: This role requires a high level of self-motivation and independence, as the ideal candidate will be managing their own schedule and priorities.

πŸ“‹ Key Responsibilities

βœ… Build and maintain relationships with referral sources such as hospitals, senior living communities, rehabilitation centers, and physicians

βœ… Network and connect with families and community organizations to promote the benefits of home care services

βœ… Actively manage and update all outreach, lead, and client activities using our CRM system

βœ… Track and analyze outreach effectiveness and client engagement within the CRM

βœ… Schedule, coordinate, and attend community events, presentations, and meetings to market Assisting Hands services

βœ… Collaborate with the agency team to ensure a seamless onboarding of new clients

βœ… Consistently follow up with potential clients and referral partners

ASSUMPTION: The ideal candidate will be comfortable with CRM systems and have strong communication and interpersonal skills to build and maintain relationships effectively.

🎯 Required Qualifications

Education: High School Diploma/GED required

Experience: 2+ years of marketing, sales, or relationship management experience; healthcare or senior care industry preferred

Required Skills:

  • Proficient in using CRM systems to manage leads and track engagement
  • Strong communication, organization, and interpersonal skills
  • Self-motivated, professional, and able to work independently
  • Valid driver’s license, insurance, and reliable transportation required

Preferred Skills:

  • Experience in the healthcare or senior care industry
  • Fluency in Spanish (or other relevant languages) for better community engagement

ASSUMPTION: While not explicitly stated, having a clean driving record and being comfortable with extensive driving may be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $45,000 - $50,000 per year, plus commission

Benefits:

  • Bonus based on performance
  • Company parties
  • Competitive salary
  • Dental insurance
  • Health insurance
  • Parental leave
  • Vision insurance
  • Paid time off and holidays
  • Mileage reimbursement
  • Ongoing professional development

Working Hours: Full-time, with a flexible schedule that may require occasional evenings and weekends for community events

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the San Antonio area.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Home healthcare services

Company Size: Small to medium-sized (based on job listings and industry context)

Founded: Assisting Hands Home Care was founded in 1995, with this specific location in Northeast San Antonio

Company Description:

  • Assisting Hands Home Care provides non-medical home care services to seniors and disabled individuals
  • The company aims to help clients maintain their independence and quality of life in the comfort of their own homes
  • Assisting Hands offers a range of services, including companionship, personal care, and homemaking

Company Specialties:

  • Non-medical home care services
  • Companionship and personal care
  • Homemaking and light housekeeping
  • Transportation and errand services

Company Website: http://www.assistinghands.com/nesanantonio

ASSUMPTION: As a smaller company, Assisting Hands of Northeast San Antonio may offer a more personal and hands-on work environment, with opportunities for growth and advancement.

πŸ“Š Role Analysis

Career Level: Mid-level, with potential for growth and advancement within the company

Reporting Structure: This role may report directly to the agency director or a marketing manager

Work Arrangement: On-site, with a flexible schedule that may require occasional evenings and weekends

Growth Opportunities:

  • Advancement to a marketing manager or agency director role
  • Expansion of responsibilities to include management or training of new team members
  • Potential to transition into a sales or business development role

ASSUMPTION: Given the nature of the role and the company's focus on community engagement, there may be opportunities for the ideal candidate to grow within the organization.

🌍 Location & Work Environment

Office Type: This role is based in the Northeast San Antonio office, with frequent travel to various community locations

Office Location(s): 11611 Toepperwein Rd, Suite 105, San Antonio, TX 78163

Geographic Context:

  • San Antonio is the second-largest city in Texas and the seventh-largest in the United States
  • The Northeast San Antonio area is a growing and diverse community with a strong senior population
  • The office is conveniently located near major highways and attractions, making it easily accessible

Work Schedule: Full-time, with a flexible schedule that may require occasional evenings and weekends for community events

ASSUMPTION: The ideal candidate should be comfortable with frequent travel and have a clean driving record.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person interview with the agency director or marketing manager
  • Background check and reference check
  • Job offer

Key Assessment Areas:

  • Communication and interpersonal skills
  • CRM experience and proficiency
  • Understanding of the home healthcare industry
  • Self-motivation and independence

Application Tips:

  • Highlight any relevant experience in marketing, sales, or relationship management, particularly in the healthcare or senior care industry
  • Demonstrate strong communication and interpersonal skills in your resume and cover letter
  • Showcase your ability to work independently and manage your own schedule
  • Include any relevant certifications or training in home healthcare or senior care

ATS Keywords: Marketing, Sales, Relationship Management, CRM, Home Care, Senior Care, Community Engagement, Referral Sources, Client Onboarding

ASSUMPTION: As a smaller company, the interview process may be more personal and conversational, focusing on cultural fit and long-term potential.

πŸ› οΈ Tools & Technologies

  • CRM system (likely a proprietary system or a popular platform like Salesforce or HubSpot)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Email marketing platforms (e.g., Mailchimp, Constant Contact)
  • Social media platforms (e.g., LinkedIn, Facebook)

ASSUMPTION: The ideal candidate should be comfortable learning and using new tools and technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Compassion and empathy for clients and their families
  • Integrity and professionalism in all interactions
  • Teamwork and collaboration to achieve common goals
  • Continuous learning and improvement

Work Style:

  • Self-motivated and independent
  • Strong communication and interpersonal skills
  • Adaptable and flexible, with a willingness to learn and grow
  • Comfortable with frequent travel and community engagement

Self-Assessment Questions:

  • Do you have a genuine passion for helping seniors and disabled individuals maintain their independence and quality of life?
  • Are you comfortable with frequent travel and community engagement, often outside of traditional office hours?
  • Do you have strong communication and interpersonal skills, with the ability to build and maintain relationships with various stakeholders?

ASSUMPTION: As a home healthcare provider, Assisting Hands values employees who are compassionate, empathetic, and dedicated to improving the lives of their clients.

⚠️ Potential Challenges

  • Managing a high volume of leads and clients, requiring strong organizational skills and time management
  • Occasional evenings and weekends for community events and meetings
  • Dealing with sensitive client information and maintaining confidentiality
  • Adapting to a fast-paced and ever-changing work environment

ASSUMPTION: The ideal candidate should be comfortable with the challenges associated with working in the home healthcare industry and have strong coping mechanisms to manage stress and maintain work-life balance.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Coordinator or Business Development Representative in the home healthcare industry
  • However, this role may have more focus on community engagement and relationship building, rather than digital marketing or lead generation
  • Career progression may include advancement to a marketing manager or agency director role, with potential for further growth within the company

ASSUMPTION: While this role shares similarities with other marketing and business development positions, its focus on community engagement and relationship building sets it apart.

πŸ“ Sample Projects

  • Developing and implementing a community outreach strategy to increase referrals from local hospitals and senior living communities
  • Coordinating and hosting a community event to educate seniors and their families about the benefits of home care services
  • Managing and updating client records in the CRM system, ensuring accurate and up-to-date information

ASSUMPTION: The ideal candidate should have experience or be willing to learn how to manage and update client records in a CRM system, as well as develop and implement community outreach strategies.

❓ Key Questions to Ask During Interview

  • How does the company support the growth and development of its employees?
  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does the company measure the success of its community engagement and outreach efforts?
  • What opportunities are there for advancement within the company, particularly for someone with my background and skills?
  • How does the company ensure a healthy work-life balance for its employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and commitment to the company's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your relevant experience in marketing, sales, or relationship management, particularly in the healthcare or senior care industry
  • Write a compelling cover letter that demonstrates your passion for helping seniors and your commitment to the company's mission
  • Prepare for the interview by researching the company and its services, as well as practicing common interview questions and answers
  • Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.