🔹 Job Title: Community Liaison/Senior Care Marketer
🔹 Company: HomeWell Care Services FL129
🔹 Location: The Villages, FL, USA
🔹 Job Type: Full-Time
🔹 Category: Healthcare
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of self-motivation, strong communication skills, and the ability to work independently.
✅ Promote agency services to generate referrals and create a recognized presence in the community
✅ Build and maintain long-term relationships with referral sources, including hospitals, skilled nursing facilities, rehabilitation centers, home health and hospice agencies, senior centers, and other community organizations
✅ Conduct a minimum of 8 face-to-face visits daily with referral sources, ensuring value is demonstrated at each meeting
✅ Represent the agency at senior-focused networking events, community activities, and professional organization meetings to increase visibility and strengthen referral relationships
✅ Plan weekly sales routes and activities to maximize efficiency and cost-effectiveness; set specific goals for each sales call and prepare supporting materials as needed
✅ Submit weekly sales reports to the Administrator, detailing completed activities, new referrals, and progress toward sales goals
✅ Maintain accurate and up-to-date documentation of all sales activities in the agency’s CRM system
✅ Participate in the development and execution of marketing strategies as needed
ASSUMPTION: The role may require occasional weekend or evening work to attend events or meet with referral sources.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven track record of generating new business in the home care, healthcare, or senior care market
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in healthcare or senior care sales may have an advantage in this role.
Salary Range: $40,000 - $65,000 per year (based on experience and performance)
Benefits:
Working Hours: Full-time, Monday-Friday, with occasional weekend or evening work required
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and performance.
Industry: HomeWell Care Services is a non-medical, nationally recognized home care agency that provides personal care for seniors so that they may remain in the comfort of their own homes.
Company Size: HomeWell Care Services FL129 is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.
Founded: HomeWell Care Services was founded in 2002 and has since grown to provide care services across multiple states.
Company Description:
Company Specialties:
Company Website: https://www.homewellcares.com/
ASSUMPTION: HomeWell Care Services is a well-established company with a strong reputation in the home care industry.
Career Level: This role is suitable for an experienced sales or marketing professional looking to advance their career in the home care industry.
Reporting Structure: The Community Liaison/Senior Care Marketer will report directly to the Administrator and work closely with the sales team.
Work Arrangement: This is an on-site role, with a requirement to travel within the local community to meet with referral sources and attend events.
Growth Opportunities:
ASSUMPTION: Successful candidates will have the opportunity to grow within the company as it continues to expand its services and presence in the community.
Office Type: The Villages, FL, USA
Office Location(s): The Villages, FL, USA
Geographic Context:
Work Schedule: Full-time, Monday-Friday, with occasional weekend or evening work required
ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on building relationships and generating referrals.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Sales, marketing, referrals, relationships, community, home care, senior care, networking, events, CRM, Microsoft Office Suite
ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the company's hiring timeline.
ASSUMPTION: Familiarity with CRM systems and Microsoft Office Suite is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Successful candidates will demonstrate a strong commitment to the company's mission and values, as well as a passion for helping seniors.
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize their workload, and adapt to the demands of the role.
ASSUMPTION: Candidates with experience in similar roles may have an advantage in this position.
ASSUMPTION: Successful candidates will be able to develop and execute strategic marketing campaigns and events to generate referrals and increase the agency's visibility in the community.
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to the company's success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.