Community Marketing Lead

📌 Core Information

🔹 Job Title: Community Marketing Lead

🔹 Company: Intigriti

🔹 Location: London, London, City of, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Computer and Network Security

🔹 Date Posted: 2025-06-11

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive community strategy
• Building relationships within the ethical hacking community
• Managing community events and hacker ambassador programs
• Collaborating cross-departmentally to support community growth

ASSUMPTION: This role requires a strong understanding of the cybersecurity community and hacker culture, as well as experience in community management and event planning.

📋 Key Responsibilities

✅ Develop a comprehensive plan combining market research, segmentation, positioning, and tactics to reach target audiences, drive brand awareness, and achieve business objectives.

✅ Plan and oversee community events such as Challenges, Open Ports, CTFs, and conferences like BSides and DefCon, developing and implementing strategy, outlining the channels, tactics, and metrics to be used to achieve community objectives.

✅ Nurture and engage the community of researchers, fostering positive interactions, facilitating discussions, and building relationships to cultivate a vibrant and inclusive hacker space focused on researcher growth and effectiveness.

✅ Gather hacker and market data through annual hacker surveys and regular communication with hackers.

✅ Monitor platform-wide community metrics.

✅ Inspire individuals to learn how to hack.

✅ Manage technical content creation.

✅ Identify and grow talent within the community.

✅ Create and maintain brand ambassadors.

✅ Create safe spaces for hackers to meet, network, and bond.

✅ Shape and maintain the culture of the community.

✅ Grow the community to meet business demands by identifying skill gaps and working to bring hackers into the community who can support.

✅ Implement or improve processes and systems to support effective and efficient reporting on hacker KPIs.

✅ Oversee the community manager to engage with the hacker community through social media, forums, and other online platforms, facilitating collaboration and unity within the community as a representative of the company.

✅ Act as the voice, tone, and moderator of Intigriti, on/offline.

✅ Develop new ideas for the hacker community.

✅ Conduct research on the hacker community, bug bounty programs, and other relevant topics to stay up to date with the latest trends and practices.

✅ Analyze data to identify opportunities for growth and improvement.

✅ Collect feedback and set up and maintain hacker feedback loops.

ASSUMPTION: This role requires strong communication, project management, and analytical skills, as well as the ability to work collaboratively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-5 years of experience in community management, marketing, or a related role, with a focus on the cybersecurity industry

Required Skills:

• Deep understanding of the cybersecurity community and hacker culture/techniques
• Experience presenting and providing support at industry events
• Proficient in managing and moderating Discord communities
• Proven people management/leadership experience
• Exceptional written and verbal English communication skills
• Strong social media management: content creation, copywriting, community engagement, and responsive interaction
• Project management experience; skilled with Asana, Trello, or similar tools
• Advanced proficiency in Google Workspace (G Suite) and Microsoft Office
• Outgoing, proactive, and engaging personality
• Content creation for blogs, articles, and knowledge bases
• Excellent interpersonal and teamwork skills

Preferred Skills:

• Experience with bug bounty platforms or similar communities
• Fluency in additional languages (e.g., Spanish, French, German)
• Certified in community management or a related field

ASSUMPTION: Candidates with relevant experience in the cybersecurity industry and a strong understanding of hacker culture will be most successful in this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per year (based on industry standards for a mid-level marketing role in London)

Benefits:

• Competitive salary
• 26 days of annual leave and bank holidays
• Top-notch private healthcare and health cash plan
• Hybrid working model
• Initial home office budget
• 2-month work abroad policy
• Great training and yearly learning budget
• Employer pension scheme
• Enhanced maternity pay
• Social activities and team outings
• Referral bonus
• Employee assistance program
• Great hardware and access to the best tools to be successful in your role
• Mobile subscription contribution

Working Hours: 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Intigriti operates in the computer and network security industry, focusing on crowdsourced security and ethical hacking.

Company Size: Intigriti has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Intigriti was founded in 2016 and has since grown to become a trusted leader in crowdsourced security, empowering organizations to proactively identify and address vulnerabilities.

Company Description:

• Intigriti is the trusted leader in crowdsourced security, empowering the world's largest organizations to proactively identify and address vulnerabilities before they're exploited by cybercriminals.
• The company harnesses the expertise of its 125,000+ researchers, enabling businesses to detect vulnerabilities as soon as they surface, avoiding the costly damage of security breaches.
• Through its meticulous triaging process, commitment to legal compliance, and unparalleled customer service, Intigriti delivers the utmost reliability for its customers.

Company Specialties:

• Ethical hacking
• Responsible disclosure
• Bug bounty
• Penetration Testing
• Security
• Security Testing
• Vulnerability disclosure
• Crowdsourced Security
• and VDP Programs

Company Website: https://www.intigriti.com

ASSUMPTION: Intigriti's focus on crowdsourced security and ethical hacking makes it an attractive employer for individuals interested in the cybersecurity industry and hacker culture.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring relevant experience and a strong understanding of the cybersecurity community and hacker culture.

Reporting Structure: The Community Marketing Lead will report directly to the Head of Marketing and collaborate with various teams, including Product, Sales, and Customer Success, to support the growth and effectiveness of the hacker community.

Work Arrangement: This role follows a hybrid work arrangement, with a combination of remote and on-site work at the London office.

Growth Opportunities:

• As Intigriti continues to grow, there may be opportunities for the Community Marketing Lead to take on additional responsibilities or advance to a senior role within the marketing department.
• The diverse range of tasks and projects in this role provides ample opportunities for professional development and skill-building.

ASSUMPTION: The Community Marketing Lead will play a critical role in shaping the future of Intigriti's hacker community and will have the opportunity to make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Intigriti's London office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 18 Brunswick Place, 7th Floor, London, England N1 6DZ, GB

Geographic Context:

• London is a major global hub for the technology and cybersecurity industries, providing ample opportunities for networking and professional growth.
• The city offers a vibrant cultural scene, with numerous attractions, restaurants, and entertainment options.
• London's diverse and multicultural population creates a dynamic and inclusive work environment.

Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with core hours between 10:00 AM and 4:00 PM GMT.

ASSUMPTION: The hybrid work arrangement and central London location make this role an attractive option for candidates seeking a balance between remote work and in-person collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and company culture
• In-depth interview with the Head of Marketing and a member of the marketing team to assess skills and cultural fit
• Final interview with the CEO to discuss the role's strategic fit within the company
• Reference checks and background screening

Key Assessment Areas:

• Understanding of the cybersecurity community and hacker culture
• Community management and engagement skills
• Event planning and project management experience
• Communication and interpersonal skills
• Cultural fit and alignment with Intigriti's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in community management, marketing, and the cybersecurity industry.
• Demonstrate your understanding of hacker culture and the ethical hacking community in your application materials.
• Prepare for interview questions that assess your knowledge of the cybersecurity industry, community management strategies, and Intigriti's business model.

ATS Keywords: Community Management, Marketing, Cybersecurity, Hacker Culture, Event Planning, Project Management, Communication Skills, Cultural Fit

ASSUMPTION: The interview process for this role will focus on assessing the candidate's understanding of the cybersecurity community, hacker culture, and Intigriti's business model, as well as their communication and interpersonal skills.

🛠️ Tools & Technologies

• Asana or Trello for project management
• Google Workspace (G Suite) for collaboration and productivity
• Microsoft Office for document creation and editing
• Discord for community management and engagement
• Social media platforms (e.g., Twitter, LinkedIn, Facebook) for content creation and distribution
• Event planning and management tools (e.g., Eventbrite, Bizzabo)

ASSUMPTION: The Community Marketing Lead will be expected to be proficient in using various project management, collaboration, and communication tools to effectively manage the hacker community and execute marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: Intigriti believes in empowering ethical hackers and providing them with the resources and support they need to succeed.
• Collaboration: The company fosters a culture of collaboration, both internally and with its global community of researchers.
• Innovation: Intigriti encourages creativity and continuous learning to drive progress and improvement.
• Integrity: The company operates with the utmost transparency and ethical standards, both internally and in its interactions with the hacker community.
• Customer Focus: Intigriti prioritizes the needs and satisfaction of its customers, ensuring that its services meet the highest standards of quality and reliability.

Work Style:

• Hybrid: This role follows a hybrid work arrangement, with a combination of remote and on-site work at the London office.
• Collaborative: The Community Marketing Lead will work closely with various teams to support the growth and effectiveness of the hacker community.
• Dynamic: The role requires strong communication, project management, and analytical skills, as well as the ability to adapt to changing priorities and demands.

Self-Assessment Questions:

• Do you have a deep understanding of the cybersecurity community and hacker culture, and are you comfortable engaging with hackers and fostering a positive community environment?
• Are you comfortable working in a hybrid work arrangement and collaborating with various teams to achieve common goals?
• Do you have strong communication, project management, and analytical skills, and are you able to adapt to changing priorities and demands?

ASSUMPTION: Candidates who align with Intigriti's values and work style, and who demonstrate a strong understanding of the cybersecurity community and hacker culture, will be most successful in this role.

⚠️ Potential Challenges

• The Community Marketing Lead may face challenges in balancing the needs and priorities of the hacker community with those of the company, requiring strong communication and negotiation skills.
• The role may require working with tight deadlines and managing multiple projects simultaneously, which can be stressful and demanding at times.
• The hybrid work arrangement may present challenges in maintaining a healthy work-life balance and fostering a strong sense of community among team members.
• The Community Marketing Lead may face resistance from hackers who are resistant to change or have differing opinions on community management strategies.

ASSUMPTION: The Community Marketing Lead will need to be proactive, adaptable, and skilled in communication and conflict resolution to overcome these challenges and ensure the success of the hacker community.

📈 Similar Roles Comparison

• Community Marketing Lead vs. Community Manager: While both roles focus on managing and engaging communities, the Community Marketing Lead role places a greater emphasis on strategic planning, event management, and cross-departmental collaboration.
• Cybersecurity Industry Context: The cybersecurity industry is dynamic and fast-paced, with constant changes in technology and threats. This requires the Community Marketing Lead to stay up-to-date with the latest trends and practices and adapt their strategies accordingly.
• Career Path Comparison: The Community Marketing Lead role provides ample opportunities for professional development and growth, with the potential to advance to a senior role within the marketing department or transition into a related field, such as product marketing or customer success.

ASSUMPTION: The Community Marketing Lead role is distinct from other community management positions, with a unique focus on the cybersecurity industry and hacker culture, and offers a clear path for career growth and development.

📝 Sample Projects

• Planning and executing a hacker ambassador program to foster positive relationships between Intigriti and the ethical hacking community.
• Conducting market research on the hacker community to identify trends, preferences, and pain points, and using this information to inform community management strategies.
• Developing and implementing a content marketing strategy to engage and educate the hacker community on Intigriti's products and services, as well as industry best practices and trends.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Community Marketing Lead may undertake to support the growth and effectiveness of the hacker community.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to community management and how this role fits into that strategy?
• How does the company support the growth and development of the hacker community, and what resources are available to the Community Marketing Lead to achieve this?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these objectives?
• How does the company collaborate with its global community of researchers, and what opportunities are there for the Community Marketing Lead to engage with this community?
• What are the biggest challenges facing the hacker community, and how can the Community Marketing Lead help to address these issues?

ASSUMPTION: Asking these questions will help the candidate better understand the role's responsibilities, the company's approach to community management, and the expectations for the Community Marketing Lead's performance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in community management, marketing, and the cybersecurity industry.
• Prepare for interview questions that assess your knowledge of the cybersecurity industry, community management strategies, and Intigriti's business model.
• If selected for an interview, be prepared to discuss your understanding of hacker culture and the ethical hacking community, as well as your communication and interpersonal skills.
• Follow up with the hiring manager one week after your interview to express your continued interest in the role and ask about the next steps in the hiring process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.