📌 Core Information
🔹 Job Title: Community Marketing Manager
🔹 Company: NetBrain
🔹 Location: USA | Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote-friendly
🚀 Job Overview
Key aspects of this role include:
- Driving customer engagement and retention through strategic marketing initiatives
- Managing and growing online customer communities
- Launching and running customer programs and events
- Activating community insights to influence product development and sales
- Representing the "voice of the customer" internally
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. The ideal candidate will have a proven track record in customer marketing and be passionate about delivering personalized customer experiences.
📋 Key Responsibilities
✅ Design and execute the annual community growth plan aligned to pipeline, adoption, and retention targets
✅ Operate and moderate the online community, ensuring fresh content, fast responses, and an inclusive tone
✅ Launch and run customer programs—user groups, advisory boards, ambassador/MVP tracks, super-user recognition, and community contests
✅ Partner with Product Marketing to source and publish customer stories, how-to posts, webinars, and AMAs that shorten time-to-value
✅ Coordinate an annual user conference and regional meet-ups; own community tracks, agendas, speakers, and on-site engagement metrics
✅ Activate community insights: funnel product feedback to PM, flag support issues, and surface expansion leads to Sales
✅ Build and track KPIs (DAU/MAU, post-to-response time, net new advocates, CSAT, influenced ARR) and report learnings weekly
✅ Manage the community tech stack—SSO, gamification, newsletter, analytics—and work with IT on integrations
✅ Represent the “voice of the customer” internally and foster a culture of customer-centricity across Marketing, Product, and Success teams
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and comfortable with a dynamic work environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a related field
Experience: 5+ years of experience in customer marketing or a related role, with a proven track record of developing successful marketing programs
Required Skills:
- Strategic planning and execution
- Customer data analysis
- Excellent communication and interpersonal skills
- Project management
- Marketing automation tools and CRM platforms
- Data analysis software
Preferred Skills:
- Experience in technology, cybersecurity, or IT-related marketing
- Fluency in additional languages
ASSUMPTION: While the preferred skills are not required, they would be beneficial for a candidate looking to excel in this role and contribute to NetBrain's success in the technology industry.
💰 Compensation & Benefits
Salary Range: $125,000 - $155,000 + Bonus & Stock Options
Benefits:
- Stock Options
- 401k
- Medical Coverage
- Dental Coverage
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on market conditions and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specializing in network management and automation
Company Size: Medium-sized (501-1,000 employees), offering a dynamic and collaborative work environment
Founded: 2004, with a strong focus on innovation and continuous improvement
Company Description:
- NetBrain is a pioneer in network automation, empowering network architects, operators, and engineers to harness the power of AI and automation
- The company's intuitive no-code automation platform transforms complex operational processes into efficient workflows
- NetBrain helps organizations boost operational efficiency, reduce MTTR, and mitigate risk through automated network troubleshooting, change, and assessment workflows
Company Specialties:
- Network Management Software
- Network Discovery
- SDN Management
- Network Documentation
- Network Troubleshooting
- Network Change Management
- Network Security
- Network Automation
- Automation and Network Operations
Company Website: https://www.netbrain.com/
ASSUMPTION: NetBrain's focus on innovation and customer-centricity makes it an attractive place for professionals looking to grow their careers in the technology industry.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the VP of Marketing and works cross-functionally with Product, Success, and Sales teams
Work Arrangement: Remote-friendly, with occasional travel required for customer events
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Chance to make a significant impact on the company's growth and success
- Opportunities to learn and develop new skills in a dynamic and collaborative environment
ASSUMPTION: The Community Marketing Manager role offers a unique opportunity for the right candidate to grow both personally and professionally while contributing to NetBrain's continued success.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work arrangements)
Office Location(s): Burlington, MA (USA), Munich (Germany), Toronto (Canada), Beijing (China), Hyderabad (India)
Geographic Context:
- NetBrain's global presence allows for remote work and collaboration with team members across various time zones
- The company's headquarters in Burlington, MA, offers a vibrant and multicultural work environment
- NetBrain's international offices provide opportunities for candidates interested in working abroad
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available
ASSUMPTION: NetBrain's global presence and flexible work arrangements make it an attractive option for candidates seeking remote or hybrid work opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final round with the VP of Marketing
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Customer-centric mindset and ability to understand customer needs
- Communication and interpersonal skills
- Project management and organizational skills
- Technical proficiency in marketing automation tools and CRM platforms
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and customer-centric mindset
- Research NetBrain's products, services, and company culture to demonstrate your interest and fit for the role
- Follow up with the HR team after your interview to express your enthusiasm for the opportunity
ATS Keywords: Customer Marketing, Community Management, Strategic Planning, Marketing Automation, CRM, Data Analysis, Customer Engagement, Customer Retention
ASSUMPTION: NetBrain's interview process is designed to assess candidates' strategic thinking, customer-centric mindset, and technical proficiency in marketing automation tools and CRM platforms.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM platforms (e.g., Salesforce, HubSpot CRM)
- Data analysis software (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Community management platforms (e.g., Vanilla Forums, Khoros)
- Event management software (e.g., Eventbrite, Bizzabo)
ASSUMPTION: The tools and technologies listed above are commonly used in customer marketing roles and may be required or preferred for this position. However, NetBrain may use alternative tools based on the company's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Continuous learning
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Customer-focused and results-driven
Self-Assessment Questions:
- Do you thrive in dynamic and fast-paced environments?
- Are you comfortable working with data and using it to inform strategic decisions?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
- Are you adaptable and able to pivot when faced with changing priorities or circumstances?
- Do you have a strong customer-centric mindset and a passion for delivering exceptional customer experiences?
ASSUMPTION: NetBrain's company values and work style require candidates who are adaptable, data-driven, collaborative, and customer-focused to succeed in this role.
⚠️ Potential Challenges
- Managing multiple customer programs and events simultaneously
- Balancing the needs and expectations of various customer segments
- Keeping up with the latest marketing trends and technologies
- Occasional travel requirements for customer events
- Working with remote teams across different time zones
ASSUMPTION: The Community Marketing Manager role presents unique challenges that require strong project management, communication, and adaptability skills to succeed.
📈 Similar Roles Comparison
- Community Marketing Manager vs. Customer Success Manager: Both roles focus on customer engagement and retention, but the Community Marketing Manager role is more focused on building and managing online communities, while the Customer Success Manager role is more focused on customer onboarding, support, and account management
- Community Marketing Manager vs. Product Marketing Manager: Both roles require strong communication and strategic thinking skills, but the Community Marketing Manager role is more focused on customer engagement and community building, while the Product Marketing Manager role is more focused on product positioning, messaging, and launch strategies
- Career progression: The Community Marketing Manager role can lead to senior marketing roles or management positions, while related roles like Customer Success Manager or Product Marketing Manager may offer different career paths and opportunities
ASSUMPTION: Understanding the differences between similar roles and the potential career paths they offer can help candidates make informed decisions about their career development and growth opportunities.
📝 Sample Projects
- Developing and executing a successful user conference or regional meet-up, with high attendee satisfaction and engagement metrics
- Launching and managing a customer ambassador/MVP program, with a significant increase in customer advocacy and net promoter scores
- Creating and implementing a customer feedback loop, resulting in improved product features and increased customer satisfaction
ASSUMPTION: The sample projects listed above demonstrate the types of initiatives a Community Marketing Manager might undertake to drive customer engagement, retention, and advocacy.
❓ Key Questions to Ask During Interview
- How does NetBrain measure the success of its community marketing efforts, and what are the key KPIs used?
- What is the team structure and dynamic like within the Marketing department, and how does this role fit into the broader organization?
- How does NetBrain support the professional development and growth of its employees, particularly in marketing roles?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does NetBrain foster a customer-centric culture, and what are some examples of customer-focused initiatives or projects?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company's culture, priorities, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and customer-centric mindset
- Research NetBrain's products, services, and company culture to demonstrate your interest and fit for the role
- Follow up with the HR team after your interview to express your enthusiasm for the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
