Community Marketing Manager

📌 Core Information

🔹 Job Title: Community Marketing Manager

🔹 Company: Overstory

🔹 Location: Remote (US East Coast)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (US East Coast preferred)

🚀 Job Overview

Key aspects of this role include:

• Leading community and events strategy for a growing tech company in the climate tech space
• Managing and executing over 50 events per year, including trade shows, speaking opportunities, field days, and customer dinners
• Designing and scaling community experiences to foster engagement and trust among customers and prospects
• Collaborating closely with sales, product, and customer success teams to identify shared opportunities for community-building and customer advocacy

ASSUMPTION: This role requires a high level of organization, creativity, and strategic thinking to manage a large number of events and community initiatives effectively.

📋 Key Responsibilities

✅ Own and execute Overstory's event presence across 50+ touchpoints, handling logistics, strategy, and execution from start to finish

✅ Design community moments that matter, from curated roundtables to casual dinners, field visits, and partner-hosted gatherings that create real dialogue and trust

✅ Build ongoing engagement programs, like webinars, AMA-style sessions, or small-group discussions that keep customers and prospects connected between events

✅ Collaborate closely with sales, product, and customer success teams to identify shared opportunities for community-building, customer advocacy, and peer learning

✅ Develop repeatable playbooks to scale Overstory's event and community strategy with consistency and creativity

✅ Track what matters, not just attendance or lead count, but momentum, sentiment, and influence across customer relationships and market perception

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work well under pressure to ensure successful event execution and community engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 4-6+ years in B2B marketing, with ownership over events, field marketing, community, or customer experience

Required Skills:

• Proven experience executing standout tradeshow or customer events, plus creative ideas for what comes after
• Strong communicator with a clear, confident writing style and warm interpersonal approach
• Comfortable in technical or serious industries (climate, infrastructure, energy, AI) and able to translate complexity into clarity
• Thoughtful project manager with exceptional attention to detail and calm under pressure
• Comfortable collaborating across teams and time zones in a remote-first environment

Preferred Skills:

• Familiarity with the utility space, or marketing to enterprise SaaS buyers

ASSUMPTION: Candidates with experience in B2B marketing, event management, and community building will be best suited for this role. Familiarity with the utility space or enterprise SaaS buyers is a plus but not required.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work hours
• Annual team gathering event

Working Hours: 40 hours per week, with flexible hours and the option for occasional in-person collaboration

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. Benefits are based on the information provided by the company.

📌 Applicant Insights

🔍 Company Context

Industry: Climate tech, specifically focused on AI-powered vegetation intelligence software for a safer, more resilient grid

Company Size: 51-200 employees, with a remote-first work environment and team members from various countries

Founded: 2018, with headquarters in Somerville, Massachusetts, and an office in Amsterdam, Netherlands

Company Description:

• Overstory uses AI and advanced satellite imagery to pinpoint and prioritize vegetation risks before they materialize, helping utilities prevent outages and reduce wildfire risks
• Committed to tackling the climate crisis and building a more resilient world
• Values diversity, inclusion, and collaboration, with a team spanning 15 nationalities

Company Specialties:

• Satellite Imagery
• AI and Machine Learning
• Forestry and Vegetation Management
• Utility Operations and Grid Resilience
• Wildfire Risk Mitigation

Company Website: https://www.overstory.com

ASSUMPTION: Overstory is a growing tech company in the climate tech space, focused on using AI and satellite imagery to support the energy transition and improve grid resilience.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role, with the opportunity to grow and make a significant impact on the company's community and events strategy

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Remote OK, with a preference for candidates living in the US East Coast time zone. Occasional in-person collaboration is available.

Growth Opportunities:

• Potential to grow into a leadership role as the company expands its marketing efforts
• Opportunity to work closely with various teams and gain exposure to different aspects of the business
• Chance to make a significant impact on the company's community and events strategy

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's community and events strategy.

🌍 Location & Work Environment

Office Type: Remote-first, with occasional in-person collaboration

Office Location(s): Somerville, Massachusetts, USA; Amsterdam, Netherlands

Geographic Context:

• The US East Coast time zone is preferred for this role to ensure effective collaboration with the team
• Overstory has a global presence, with team members from various countries and offices in the US and Netherlands
• The company encourages a remote-first work environment, with an annual team gathering event

Work Schedule: 40 hours per week, with flexible hours and the option for occasional in-person collaboration

ASSUMPTION: The remote-first work environment at Overstory offers candidates the flexibility to work from various locations, with a preference for candidates living in the US East Coast time zone.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Virtual interview with the hiring manager
• Final interview with the Head of Marketing

Key Assessment Areas:

• Event management and planning skills
• Community building and engagement strategies
• Communication and interpersonal skills
• Problem-solving and adaptability

Application Tips:

• Highlight relevant event management and community building experience in your resume
• Tailor your cover letter to demonstrate your understanding of Overstory's mission and values
• Prepare examples of successful events and community initiatives you've managed in the past

ATS Keywords: Event management, community building, B2B marketing, trade shows, customer events, customer experience, project management, collaboration, remote work

ASSUMPTION: The application process for this role will focus on assessing the candidate's event management, community building, and communication skills, as well as their cultural fit with Overstory's mission and values.

🛠️ Tools & Technologies

• Event management platforms (e.g., Cvent, Bizzabo)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management software (e.g., Asana, Trello)
• Video conferencing tools (e.g., Zoom, Google Meet)

ASSUMPTION: The tools and technologies required for this role are standard for event management and marketing professionals, with a focus on remote collaboration and project management.

👔 Cultural Fit Considerations

Company Values:

• Tackling the climate crisis is our greatest mission
• Our curiosity fuels our growth
• We're rooted in diversity
• We care for each other
• Trust is fundamental

Work Style:

• Remote-first, with occasional in-person collaboration
• Flexible hours and unlimited PTO
• Focus on results and impact, rather than hours worked

Self-Assessment Questions:

• How do you stay organized and manage multiple events simultaneously?
• Can you provide an example of a successful community-building initiative you've led in the past?
• How do you handle working remotely with a diverse, global team?

ASSUMPTION: Overstory values candidates who are organized, creative, and adaptable, with a strong commitment to the company's mission and values.

⚠️ Potential Challenges

• Managing a large number of events and community initiatives simultaneously
• Working remotely with a diverse, global team
• Balancing the need for creativity and innovation with the requirement for consistent, repeatable processes
• Keeping up with industry trends and best practices in event management and community building

ASSUMPTION: The potential challenges for this role include managing a high volume of events and community initiatives, working remotely with a diverse team, and balancing creativity with consistency.

📈 Similar Roles Comparison

• This role is unique in its focus on community and events strategy for a growing tech company in the climate tech space
• Similar roles might include Event Manager, Community Manager, or Marketing Manager, but this role combines all three responsibilities
• Career path comparison: This role offers significant growth potential, with the opportunity to move into a leadership position as the company expands its marketing efforts

ASSUMPTION: This role is unique in its focus on community and events strategy for a growing tech company in the climate tech space, offering significant growth potential for the right candidate.

📝 Sample Projects

• Planning and executing a successful trade show booth, including logistics, sponsorships, and on-the-ground execution
• Designing and hosting a community event that fosters engagement and trust among customers and prospects
• Developing a repeatable playbook for managing and executing multiple events simultaneously

ASSUMPTION: Sample projects for this role might include planning and executing events, designing community experiences, and developing repeatable processes for managing multiple events simultaneously.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Overstory?
• What are the biggest challenges facing the community and events strategy for Overstory in the next year?
• How does Overstory support the professional development and growth of its marketing team members?
• What are the most important qualities and skills for success in this role?
• How does Overstory measure the success of its community and events initiatives?

ASSUMPTION: Key questions to ask during the interview for this role might include understanding the role's fit within the overall marketing strategy, the biggest challenges facing the community and events strategy, and the company's approach to professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight relevant event management and community building experience in your resume
• Tailor your cover letter to demonstrate your understanding of Overstory's mission and values
• Prepare examples of successful events and community initiatives you've managed in the past
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.