Community Marketing Manager

📌 Core Information 🔹 Job Title: Community Marketing Manager 🔹 Company: Nexstar Media Group, Inc. 🔹 Location: Houston, TX (7700 Westpark, Tribune-KIAH) 🔹 Job Type: Full-Time 🔹 Category: Broadcast Media Production and Distribution 🔹 Date Posted: May 23, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and executing community initiatives that align with KIAH CW39’s brand and mission. - Building revenue through strategic partnerships with local businesses, non-profits, and community organizations. - Acting as the face of CW39 in the community, representing the station on local boards and committees. - Collaborating with various teams to ensure community campaigns are fully integrated across all platforms. - Driving revenue generation through community sponsorships, events, and non-traditional advertising. ASSUMPTION: This role requires a balance of community engagement, sales, and marketing skills. The ideal candidate will have experience in multiplatform media sales or marketing, with a strong focus on community engagement and results-driven outcomes. 📋 Key Responsibilities ✅ Develop & Execute Community Initiatives: Conceptualize and implement community events, sponsorships, and campaigns that align with KIAH CW39’s brand and mission to make a positive impact. ✅ Build Revenue through Partnerships: Identify and cultivate strategic partnerships with local businesses, non-profits, and community organizations to create revenue-generating opportunities. ✅ Cross-Department Collaboration: Partner with news, sales, digital, and programming teams to ensure community campaigns are fully integrated across all platforms and reflect the station's vision. ✅ Content Creation: Develop engaging content for social media, digital platforms, and press releases that highlight CW39’s community involvement and partnerships. ✅ Community Leadership: Act as the face of CW39 in the community, representing the station on local boards and committees while nurturing relationships with key stakeholders and community leaders. ✅ Revenue Accountability: Drive and manage revenue generation through community sponsorships, events, and non-traditional advertising, ensuring budget and forecasting goals are met. ✅ Innovative Multi-Channel Approach: Use your knowledge of traditional and digital media to develop omni-channel strategies that drive both community engagement and revenue growth. ✅ Volunteer & Talent Coordination: Manage the station’s volunteer efforts and community involvement, coordinating appearances for on-air talent at local events and ensuring CW39 is an active and visible part of Houston’s civic landscape. ✅ Promote CW39’s Vision: Be a champion for KIAH CW39’s community-based initiatives, promoting the station’s involvement and impact through internal and external channels. ASSUMPTION: This role requires a high level of initiative, creativity, and strategic thinking to develop and execute community marketing campaigns that drive both community engagement and revenue growth. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field. Experience: - 3-5 years of experience in multiplatform media sales or marketing, with a proven ability to drive revenue through innovative community partnerships. Required Skills: - Strong community-oriented mindset, with a passion for community engagement and positive outcomes. - Excellent communication and presentation skills, with experience in creating compelling pitches and leading both virtual and in-person presentations. - Proficient in Microsoft Office (PowerPoint, Excel, Teams, Power BI), CRM tools, and sales platforms such as Wide Orbit and Google Ad Manager. Preferred Skills: - Leadership experience in local media. - Certifications such as IAB or Google AdWords. - Proficiency in SEO, social media, and other emerging platforms. ASSUMPTION: The ideal candidate will have a proven track record in driving revenue through community partnerships and a strong understanding of the local advertising landscape. 💰 Compensation & Benefits Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Manager with 3-5 years of experience in the Broadcast Media industry in Houston, TX). Benefits: - Comprehensive benefits package, including health, dental, and vision insurance. - 401(k) retirement plan with company match. - Paid time off and holidays. - Employee assistance program. Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed for community events and appearances. ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Nexstar Media Group, Inc. is a leading diversified media company that produces and distributes engaging local and national news, sports, and entertainment content across its television and digital platforms. With over 316,000 hours of programming produced annually, Nexstar owns America’s largest local television broadcasting group, reaching 220 million people through more than 200 owned or partner stations in 116 U.S. markets. Company Size: Nexstar Media Group, Inc. has 10,001+ employees, making it a large enterprise with significant resources and opportunities for career growth. Founded: Nexstar Media Group, Inc. was founded in 1996 and has since grown to become a leading local media company with national reach. Company Description: - Nexstar Media Group, Inc. produces and distributes engaging local and national news, sports, and entertainment content across its television and digital platforms. - The company owns America’s largest local television broadcasting group, comprised of top network affiliates, reaching 220 million people. - Nexstar’s national television properties include The CW, NewsNation, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. - The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. Company Specialties: - Broadcast Media Production and Distribution - Local News and Information - Sports Programming - Entertainment Content - Digital Media and Advertising Company Website: http://www.nexstar.tv ASSUMPTION: Nexstar Media Group, Inc. is a well-established company with a strong presence in the broadcast media industry, offering numerous opportunities for career growth and development. 📊 Role Analysis Career Level: This role is a mid-level management position, reporting directly to the Director of Sales. Reporting Structure: The Community Marketing Manager will report to the Director of Sales and collaborate with various teams, including news, sales, digital, and programming. Work Arrangement: This role is on-site, with occasional remote work for virtual meetings and events. The work arrangement may require evenings and weekends for community events and appearances. Growth Opportunities: - Opportunities for career advancement within Nexstar Media Group, Inc. and its subsidiaries. - Potential to expand the role’s scope and impact as community partnerships and revenue grow. - Exposure to various aspects of the broadcast media industry, including news, sports, and entertainment programming. ASSUMPTION: This role offers significant opportunities for career growth and development within the broadcast media industry. 🌍 Location & Work Environment Office Type: The office is located at 7700 Westpark, Tribune-KIAH in Houston, TX, with a modern and collaborative work environment. Office Location(s): Houston, TX (7700 Westpark, Tribune-KIAH) Geographic Context: - Houston, TX is the fourth most populous city in the United States, with a diverse population and a thriving local business community. - The city is home to numerous Fortune 500 companies and offers a wide range of cultural, entertainment, and recreational opportunities. - Houston has a humid subtropical climate, with mild winters and hot, humid summers. Work Schedule: The work schedule is typically Monday-Friday, with occasional evenings and weekends as needed for community events and appearances. ASSUMPTION: The office environment is collaborative and supportive, with a strong focus on teamwork and community engagement. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the Nexstar Media Group, Inc. careers portal. 2. Phone or video screening with the Human Resources department. 3. In-person or virtual interview with the hiring manager and/or other team members. 4. Final interview with the Director of Sales. 5. Background check and reference verification. Key Assessment Areas: - Community engagement and partnership development skills. - Sales and marketing experience, with a focus on driving revenue growth. - Communication and presentation skills. - Strategic thinking and problem-solving abilities. - Cultural fit and alignment with Nexstar Media Group, Inc. values. Application Tips: - Tailor your resume and cover letter to highlight your community engagement, sales, and marketing experience, as well as your passion for community involvement. - Prepare examples of successful community partnerships and campaigns you have developed and executed. - Research Nexstar Media Group, Inc. and KIAH CW39 to demonstrate your understanding of the company and its mission. ATS Keywords: Community Engagement, Revenue Generation, Partnership Development, Community Marketing, Sales, Marketing, Broadcast Media, Local Advertising, Event Planning, Volunteer Coordination, Cross-Department Collaboration, Omni-Channel Strategy, Leadership, Technical Proficiency, Advertising Knowledge, Stakeholder Management, Campaign Development ASSUMPTION: The application process is designed to assess the candidate's community engagement, sales, and marketing skills, as well as their cultural fit with Nexstar Media Group, Inc. and KIAH CW39. 🛠️ Tools & Technologies - Microsoft Office (PowerPoint, Excel, Teams, Power BI) - CRM tools (e.g., Salesforce, HubSpot) - Sales platforms (e.g., Wide Orbit, Google Ad Manager) - SEO and social media tools (e.g., Google Analytics, Hootsuite) - Event planning and management tools (e.g., Eventbrite, Cvent) ASSUMPTION: The ideal candidate will have experience with various tools and technologies relevant to the broadcast media industry, with a focus on community engagement and sales. 👔 Cultural Fit Considerations Company Values: - Integrity: Uphold the highest ethical standards in all aspects of our business. - Excellence: Strive for superior performance in everything we do. - Accountability: Take responsibility for our actions and their outcomes. - Collaboration: Work together to achieve our goals and drive success. - Innovation: Embrace change and continuously seek new and better ways to serve our customers and communities. Work Style: - Collaborative and team-oriented, with a strong focus on cross-departmental communication and cooperation. - Results-driven, with a commitment to achieving and exceeding revenue and community engagement goals. - Adaptable and flexible, with the ability to thrive in a dynamic and fast-paced environment. - Passionate about community involvement and making a positive impact in the local community. Self-Assessment Questions: - How do your personal values align with Nexstar Media Group, Inc.’s company values? - How have you demonstrated your ability to build and maintain strong relationships with key stakeholders and community leaders in previous roles? - How do you approach innovative multi-channel strategies that drive both community engagement and revenue growth? ASSUMPTION: The ideal candidate will be a strong cultural fit with Nexstar Media Group, Inc. and KIAH CW39, with a passion for community engagement and a commitment to driving revenue growth through strategic partnerships. ⚠️ Potential Challenges - Balancing the demands of community engagement, sales, and marketing responsibilities. - Building and maintaining strong relationships with a diverse range of local businesses, non-profits, and community organizations. - Adapting to the dynamic and fast-paced nature of the broadcast media industry. - Managing revenue generation and budgeting responsibilities. ASSUMPTION: The ideal candidate will have experience managing multiple priorities and balancing the demands of community engagement, sales, and marketing responsibilities. 📈 Similar Roles Comparison - Community Marketing Manager (Nexstar Media Group, Inc.) vs. Community Affairs Director (Local Non-Profit Organization) - The Community Marketing Manager role focuses on driving revenue growth through strategic partnerships, while the Community Affairs Director role focuses on community engagement and public relations. - The Community Marketing Manager role requires a strong sales and marketing background, while the Community Affairs Director role requires a strong public relations and community engagement background. - Community Marketing Manager (Nexstar Media Group, Inc.) vs. Local Sales Manager (Broadcast Media Company) - The Community Marketing Manager role focuses on community engagement and strategic partnerships, while the Local Sales Manager role focuses on driving revenue growth through traditional advertising sales. - The Community Marketing Manager role requires a strong community engagement and partnership development background, while the Local Sales Manager role requires a strong sales and account management background. ASSUMPTION: The ideal candidate will have experience in a role that combines community engagement, sales, and marketing responsibilities, with a focus on driving revenue growth through strategic partnerships. 📝 Sample Projects - Developing and executing a community event or campaign that aligns with KIAH CW39’s brand and mission, resulting in increased community engagement and revenue growth. - Building a strategic partnership with a local business or non-profit organization, resulting in a significant increase in revenue and positive community impact. - Creating engaging content for social media, digital platforms, and press releases that highlights CW39’s community involvement and partnerships, resulting in increased brand awareness and community engagement. ASSUMPTION: The ideal candidate will have experience developing and executing community marketing campaigns that drive both community engagement and revenue growth. ❓ Key Questions to Ask During Interview - How does this role fit into the overall strategy of KIAH CW39 and Nexstar Media Group, Inc.? - What are the key priorities for this role in the first 30, 60, and 90 days? - How does the company support the growth and development of employees in this role? - What are the most challenging aspects of this role, and how can I best prepare to succeed in them? - How does the company measure the success of this role, and what key performance indicators (KPIs) will I be responsible for tracking? ASSUMPTION: The ideal candidate will ask thoughtful and insightful questions that demonstrate their understanding of the role and their commitment to driving success in the position. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the Nexstar Media Group, Inc. careers portal. 2. Tailor your resume and cover letter to highlight your community engagement, sales, and marketing experience, as well as your passion for community involvement. 3. Prepare examples of successful community partnerships and campaigns you have developed and executed. 4. Research Nexstar Media Group, Inc. and KIAH CW39 to demonstrate your understanding of the company and its mission. 5. Follow up with the hiring manager or Human Resources department one week after your final interview to express your continued interest in the position. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.