Community & Marketing Manager

📌 Core Information

🔹 Job Title: Community & Marketing Manager

🔹 Company: Ace Hotel New York

🔹 Location: New York, New York, United States

🔹 Job Type: Full-Time

🔹 Category: Hospitality

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel marketing strategies to drive brand awareness and engagement
• Curating event marketing strategies and cultivating partnerships to increase brand visibility and affinity
• Managing marketing budgets and optimizing touch points throughout the customer journey
• Collaborating with cross-functional teams and external partners to create and execute marketing initiatives

ASSUMPTION: This role requires a high degree of autonomy and self-drive, with a focus on both strategic and tactical aspects of marketing.

📋 Key Responsibilities

✅ Proactively create and manage quarterly property marketing goals, integrated strategy, plans, and calendars with a focus on expanding brand awareness and audience reach, driving community engagement, and increasing room bookings

✅ Create and execute a strong content and organic/paid social media strategy, including an editorial calendar spanning property websites, social channels, advertising, and email communications

✅ Curate an event marketing strategy mapped to quarterly goals, combining local programming and strategic brand partnerships focused on engagement to increase brand awareness and affinity within target audiences

✅ Cultivate relationships with potential partners that will have cultural value, create visibility in the market, and acquire new audiences

ASSUMPTION: This role involves a significant amount of relationship-building and collaboration with both internal and external stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 1 to 3 years of experience in Marketing and Communications, with a focus on the hospitality industry

Required Skills:

• Proven ability to develop and implement successful marketing strategies for individual hotels, including ROI/KPI metrics
• Strong presentation and communication skills, with proficiency in design software such as Photoshop, Adobe Illustrator, Premiere, and After Effects
• Demonstrated ability to develop and maintain relationships with external and internal contacts
• Strong creative mind and ability to organize exclusive events
• Knowledge of social media marketing and content creation in programs such as Shortstack, Offerpop, Hootsuite, WordPress, etc.
• Ability to deliver strong print and collateral marketing materials
• Ability to work proficiently quickly in a high-pressure and fast-paced environment
• Exceptional attention to detail and follow-up skills
• Must be able to communicate effectively both verbally and written, with all levels of employees and guests in an attentive, friendly, courteous, and service-oriented manner
• Must be able to multitask and prioritize departmental functions to meet deadlines
• Must maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel
• Must maintain high standards of personal appearance and grooming
• Must comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations
• Must maximize efforts towards productivity, identify problem areas, and assist in implementing solutions
• Must be effective in handling problems, including anticipating, preventing, identifying, and solving problems as necessary
• Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives
• Must be able to maintain confidentiality of information
• Must be willing to perform other duties as requested by management

Preferred Skills:

• Experience with CRM software (e.g., Salesforce, HubSpot)
• Fluency in additional languages
• Experience in event planning and management

ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and platforms may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on hotel stays and food and beverage outlets
• Opportunities for career growth and development

Working Hours: Full-time, with a flexible schedule that may include evenings, weekends, and holidays as needed

ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager in the hospitality industry in New York, NY.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 501-1,000 employees

Founded: 1999

Company Description:

• Ace Hotel is a collection of individuals seeking to embrace the cities they live in by building spaces for collective gathering
• The hotels are inspired by an affinity for the soulful and fueled by a love for the hyperlocal
• Atelier Ace is the in-house creative, marketing, events, interior, architecture, and graphic design team for Ace Hotel

Company Specialties:

• Hotels
• Design
• Events
• Art
• Collaboration
• Conversation
• Partnerships
• Food and Beverage
• Programming
• Culture
• and Development

Company Website: www.acehotel.com

ASSUMPTION: Ace Hotel is known for its unique and innovative approach to hospitality, with a focus on creating spaces that foster community and collaboration.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports jointly to the property Director of Sales and Marketing

Work Arrangement: On-site, with a focus on collaboration and teamwork

Growth Opportunities:

• Potential for career advancement within the company's marketing department
• Opportunities to work on various projects and initiatives across different brands and properties
• Chance to develop skills in event planning, partnership cultivation, and data analysis

ASSUMPTION: This role offers opportunities for professional growth and development within the company's marketing department.

🌍 Location & Work Environment

Office Type: Urban, creative workspace

Office Location(s): 20 W 29th St, New York, NY 10001

Geographic Context:

• New York, NY is a vibrant and diverse city with a thriving arts and culture scene
• The property is located in the Chelsea neighborhood, known for its art galleries, restaurants, and nightlife
• The hotel is situated near public transportation, making it easily accessible

Work Schedule: Full-time, with a flexible schedule that may include evenings, weekends, and holidays as needed

ASSUMPTION: The work environment is fast-paced, creative, and collaborative, with a focus on driving results and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the property Director of Sales and Marketing
• Final interview with additional stakeholders

Key Assessment Areas:

• Marketing and communications skills
• Creativity and strategic thinking
• Relationship-building and collaboration
• Problem-solving and adaptability

Application Tips:

• Highlight relevant marketing and communications experience, with a focus on the hospitality industry
• Demonstrate a strong understanding of the Ace Hotel brand and its unique approach to hospitality
• Showcase creativity and strategic thinking through examples of past marketing campaigns or initiatives
• Prepare questions that demonstrate a genuine interest in the role and the company

ATS Keywords: Marketing, Communications, Social Media, Event Planning, Brand Awareness, Community Engagement, Partnership Cultivation, Data Analysis, Customer Journey, Customer Acquisition, Customer Loyalty

ASSUMPTION: The application process may vary depending on the specific needs of the property and the company.

🛠️ Tools & Technologies

• Photoshop
• Adobe Illustrator
• Premiere
• After Effects
• Shortstack
• Offerpop
• Hootsuite
• WordPress
• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the property's needs and the company's standards.

👔 Cultural Fit Considerations

Company Values:

• Empathy and compassion
• Creativity and innovation
• Collaboration and community
• Authenticity and soulfulness

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and strategic

Self-Assessment Questions:

• How do you embody Ace Hotel's values in your daily work?
• Can you provide an example of a time when you successfully collaborated with a diverse team to achieve a common goal?
• How do you approach problem-solving in a fast-paced, high-pressure environment?

ASSUMPTION: Ace Hotel places a strong emphasis on cultural fit and values-driven decision-making.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, high-pressure environment
• Adapting to changes in the market and the company's needs
• Balancing strategic and tactical responsibilities
• Cultivating and maintaining relationships with various stakeholders

ASSUMPTION: The role may present challenges related to time management, adaptability, and stakeholder communication.

📈 Similar Roles Comparison

• Marketing Manager (Hospitality) - Responsible for developing and executing marketing strategies to drive brand awareness and engagement within the hospitality industry
• Communications Manager (Hospitality) - Focuses on managing internal and external communications to enhance the brand's reputation and drive engagement
• Event Manager (Hospitality) - Plans and executes events to drive brand awareness, engagement, and revenue within the hospitality industry

ASSUMPTION: This role combines aspects of marketing, communications, and event management within the hospitality industry.

📝 Sample Projects

• Developing and executing a social media campaign to drive brand awareness and engagement
• Cultivating and maintaining relationships with local influencers and partners to drive brand visibility and affinity
• Planning and executing a large-scale event to drive brand awareness and engagement within the local community

ASSUMPTION: These sample projects reflect the strategic and tactical responsibilities of the role and the need to balance creativity and innovation with data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to marketing and branding, and how this role fits into that strategy?
• How does the property collaborate with the broader Ace Hotel brand and Atelier Ace team?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional growth and development of its marketing team members?
• What are the biggest challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: These questions demonstrate a strong understanding of the role and a genuine interest in the company's marketing strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and communications experience, with a focus on the hospitality industry
• Prepare for the interview by researching the Ace Hotel brand and its unique approach to hospitality, as well as the specific needs of the property and the company
• Follow up with the hiring manager within one week of the interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.