🔹 Job Title: Community & Marketing Manager
🔹 Company: Ace Hotel Brooklyn LLC
🔹 Location: Brooklyn, NY
🔹 Job Type: Full Time
🔹 Category: Sales
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Experienced (5+ years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
1. Developing and executing multi-channel marketing strategies to enhance property awareness and community engagement.
2. Cultivating strategic partnerships with brands, organizations, and creators to drive cultural value and audience growth.
3. Leading programming initiatives, including music and performance bookings, artist/partner residencies, and on-site events.
4. Collaborating closely with F&B teams and the Atelier Senior F&B Marketing Manager on restaurant-focused marketing plans.
5. Managing the property's marketing and entertainment budget in collaboration with the Commercial Director and Atelier Brand team.
ASSUMPTION: This role requires a highly self-motivated individual who can balance strategic thinking with hands-on execution, prioritize effectively, and thrive in a dynamic, fast-paced environment.
📋 Key Responsibilities
🔹 Marketing Strategy & Execution
- Develop and manage quarterly marketing plans and calendars focused on property awareness, community engagement, and revenue growth across rooms and F&B.
- Execute a content marketing strategy across web, email, and social media.
- Design and implement event marketing strategies aligned with quarterly goals and rooted in culturally relevant programming.
🔹 Partnerships & Community Engagement
- Cultivate and negotiate partnerships with brands, organizations, and creators that drive cultural value and audience growth.
- Develop and manage barter or collaborative agreements that create mutual value.
- Lead partnership activations and public moments, including large-scale events and exhibitions.
🔹 Food & Beverage Marketing
- Collaborate closely with F&B teams and the Atelier Senior F&B Marketing Manager on restaurant-focused marketing plans, including content, social, and programming.
🔹 Digital & Creative Production
- Write briefs for digital and print collateral; partner with Atelier Creative for production aligned with brand standards.
- Maintain and update property and event pages across digital platforms.
- Audit brand and third-party websites regularly for accuracy.
🔹 Data, Reporting & Budget Management
- Leverage data (e.g., from social, POS, and reservations) to optimize programming and guest engagement.
- Track and report KPIs monthly to internal leadership and stakeholders.
- Manage the property's marketing and entertainment budget in collaboration with the Commercial Director and Atelier Brand team.
- Produce ROI analysis and event recaps, with recommendations for improvement.
🔹 Programming & Activation
- Lead hotel programming initiatives, including music and performance bookings and artist/partner residencies.
- Produce on-site events, overseeing logistics and cross-team collaboration.
- Maintain internal programming budgets and forecasts.
🔹 Influencer & Creator Relations
- Build and maintain a roster of brand ambassadors and creatives; manage hosted stays and deliverables tied to marketing goals.
🔹 Press & Communications Support
- Collaborate with the Atelier Press team to coordinate PR needs, including media visits, requests, and on-property shoots.
- Share quarterly initiatives with PR teams and agency partners for earned media support.
🔹 Team Collaboration & Delegation
- Delegate tasks to Coordinators (Sales & Marketing, F&B) and provide clear weekly responsibilities, coaching for growth, and optimal execution.
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and priorities.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience:
- 5+ years of marketing experience, ideally with partnership, community, event programming, and production experience
- A deep understanding of local Brooklyn culture, including music, art, food and beverage, and current and fervent themes in Brooklyn/NYC
Required Skills:
- Excellent verbal and written communication skills
- Strong project management and cross-functional collaboration skills
- Ability to motivate teams, multitask, prioritize, and evaluate tradeoffs
- Demonstrated commercial acumen and data-driven decision-making
- Proficiency in social media management and content development, including copywriting
- Familiarity with marketing analytics tools and CRM software
- Knowledge of the local Brooklyn market and cultural landscape
Preferred Skills:
- Experience with event planning and production
- Familiarity with the hospitality industry
- Proficiency in graphic design software (e.g., Adobe Creative Suite)
- Fluency in additional languages (Spanish, Mandarin, etc.)
ASSUMPTION: Candidates should possess a unique blend of strategic thinking, creativity, and operational excellence to thrive in this role.
💰 Compensation & Benefits
Salary Range: $95,000 - $100,000 per year (based on experience and industry standards for similar roles in Brooklyn, NY)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) plan with company match
- Generous paid time off (vacation, sick, and holidays)
- Employee assistance program (EAP)
- Tuition reimbursement and professional development opportunities
- Discounted room rates and F&B discounts at Ace Hotel properties
- Employee referral bonus program
Working Hours: Full-time position with a typical workweek of 40 hours, including evenings, weekends, and holidays as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the local market. Actual compensation may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: Medium (501-1,000 employees)
Founded: 1999
Company Description: Ace Hotel is a collection of individuals — multiple and inclusive — seeking to embrace the cities we live in by building spaces for collective gathering. Whether thoughtfully reinterpreting historic buildings or imagining radical new structures, our aim is always to make something energized, human, and soulful. Our hotels are inspired by an affinity for the soulful and fueled by our love for the hyperlocal. We are guided by empathy and compassion, and believe that the best things in life take conviction, guts, and community. The way we do anything is the way we do everything.
Company Specialties: Hotels, Design, Events, Art, Collaboration, Conversation, Partnerships, Food and Beverage, Programming, Culture, and Development
📊 Role Analysis
Career Level: Mid-career (5-10 years of experience)
Reporting Structure: This role reports jointly to the Atelier Director of Community and Global Brand Partnerships and the property Director of Sales and Marketing, with close collaboration with the Atelier Brand team.
Work Arrangement: On-site, with a flexible schedule that may include evenings, weekends, and holidays as needed.
Growth Opportunities:
- Potential advancement to a senior marketing role within the company
- Opportunities to work on diverse projects and collaborate with various teams
- Exposure to the dynamic and fast-paced hospitality industry
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a creative and collaborative work environment.
🌍 Location & Work Environment
Office Type: Urban, creative workspace within a historic building
Office Location: Ace Hotel Brooklyn, 25-30 Story Street, Brooklyn, NY 11217
Geographic Context: Brooklyn, NY, known for its vibrant arts, music, and food scenes, as well as its diverse neighborhoods and cultural institutions.
Work Schedule: Flexible, with a focus on results and deadlines rather than strict hours.
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong emphasis on collaboration, creativity, and community engagement.
💼 Interview & Application Insights
Typical Process:
1. Online application and resume screening
2. Phone or video screening
3. In-person or virtual interview with the hiring manager and/or team members
4. Final interview with senior leadership
5. Background check and reference check
Key Assessment Areas:
1. Cultural fit and alignment with Ace Hotel's values and mission
2. Marketing and strategic thinking skills
3. Ability to collaborate effectively with cross-functional teams
4. Proficiency in social media management and content development
5. Knowledge of the local Brooklyn market and cultural landscape
Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
2. Showcase your understanding of Ace Hotel's brand and culture in your application materials.
3. Prepare examples of your marketing campaigns, event planning, or partnership development work to discuss during the interview.
4. Research Ace Hotel's history, mission, and values to demonstrate your enthusiasm for the role and company.
ATS Keywords: Marketing strategy, community engagement, event programming, partnership development, content creation, data analysis, budget management, project management, collaboration, communication, social media management, creative production, influencer relations, press coordination, team delegation, asset management, hospitality industry, Brooklyn culture, local market knowledge
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on the latter.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workplace (Gmail, Google Docs, Sheets, Slides)
- Social media platforms (Instagram, Facebook, Twitter, TikTok)
- Marketing analytics tools (Google Analytics, Hootsuite, Sprout Social)
- CRM software (HubSpot, Salesforce)
- Graphic design software (Adobe Creative Suite, Canva)
- Project management tools (Asana, Trello)
- Event planning and management software (Eventbrite, Cvent)
ASSUMPTION: The tools and technologies listed above are not exhaustive, and the company may provide additional training and resources to support the role's requirements.
👔 Cultural Fit Considerations
Company Values:
- Authentic: Collaborative. Things are better when we do them together.
- Curious: We turn over each stone, willfully and with wonder.
- Efficient: Considered work is a beautiful thing when done beautifully.
- Emotional Maturity: Controls emotions, encourages feedback without being defensive, considers impact of one's actions on others.
- Inclusive: Ace is for everyone. Hospitable.
- Artisanal/Passionate: Dedicated. Cares about the quality of results and focuses on the task at hand.
- Business Savvy: Inventive. We are resourceful, adaptable, and industrious. Find a way, then find a better way.
- Consistent/Dependable: Meets deadlines and achieves goals, responsible for his/her work and work area, never disappoints, follows through.
Work Style:
- Creative and collaborative, with a strong emphasis on teamwork and cross-functional collaboration.
- Fast-paced and dynamic, with a focus on results and deadlines.
- Empathetic and community-focused, with a genuine interest in connecting with people and fostering relationships.
Self-Assessment Questions:
1. How do you balance strategic thinking with hands-on execution in a fast-paced environment?
2. Can you provide an example of a time when you successfully managed a marketing campaign or event with limited resources?
3. How do you approach building and maintaining relationships with key internal and external stakeholders?
4. Can you describe a situation where you had to evaluate tradeoffs and make a difficult decision based on limited information?
5. How do you stay up-to-date with industry trends and local market developments, and how do you incorporate this knowledge into your marketing strategies?
ASSUMPTION: Candidates should be able to demonstrate a strong alignment with Ace Hotel's values and a clear understanding of the work style required for this role.
⚠️ Potential Challenges
1. Managing multiple projects and deadlines simultaneously in a fast-paced environment.
2. Balancing strategic thinking with hands-on execution and day-to-day tasks.
3. Navigating the dynamic and sometimes unpredictable nature of the hospitality industry.
4. Collaborating effectively with cross-functional teams and stakeholders with varying priorities and work styles.
5. Maintaining a strong work-life balance while working flexible hours, including evenings, weekends, and holidays as needed.
ASSUMPTION: Candidates should be prepared to face these challenges and possess the necessary skills and resilience to thrive in this role.
📈 Similar Roles Comparison
1. Community & Marketing Manager vs. Marketing Manager:
- The Community & Marketing Manager role places a stronger emphasis on community engagement, event programming, and partnership development, while the Marketing Manager role focuses more on brand management, advertising, and digital marketing.
- The Community & Marketing Manager role requires a deeper understanding of local culture and market trends, as well as stronger event planning and production skills.
2. Industry-specific context:
- The hospitality industry is dynamic and fast-paced, with a strong emphasis on customer experience, community engagement, and revenue growth.
- Marketing roles in the hospitality industry often require a unique blend of creativity, strategic thinking, and operational excellence.
3. Career path comparison:
- The Community & Marketing Manager role can serve as a stepping stone to senior marketing roles within the company or provide valuable experience for transitioning to a related field, such as event planning or public relations.
ASSUMPTION: Candidates should carefully consider the unique aspects of this role and how their skills and experiences align with the required qualifications.
📝 Sample Projects
1. Marketing Campaign: Develop and execute a targeted social media campaign to promote a new restaurant opening at Ace Hotel Brooklyn, highlighting the unique culinary concept, local ingredients, and the story behind the chef.
2. Event Planning: Plan and execute a large-scale music festival in collaboration with local artists, venues, and sponsors, showcasing the best of Brooklyn's vibrant music scene and driving revenue growth for the hotel.
3. Partnership Development: Negotiate a strategic partnership with a popular local arts organization to co-create a series of cultural events that drive mutual value and enhance the hotel's reputation as a hub for creativity and community engagement.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Community & Marketing Manager might undertake, but the specific projects will vary based on the hotel's unique needs and market conditions.
❓ Key Questions to Ask During Interview
1. Role Responsibilities:
- Can you describe the most challenging marketing campaign or event you've managed, and how you overcame any obstacles?
- How do you approach balancing strategic thinking with hands-on execution in a fast-paced environment?
2. Team Collaboration:
- How do you ensure clear communication and effective collaboration with cross-functional teams and stakeholders?
- Can you provide an example of a time when you successfully delegated tasks to team members and provided clear guidance for optimal execution?
3. Company Culture:
- How do you embody Ace Hotel's values in your daily work, and how do you foster a culture of collaboration and creativity within your team?
- How do you approach building and maintaining strong relationships with key internal and external stakeholders to ensure effective communication and collaboration?
4. Growth Opportunities:
- What opportunities exist for professional growth and development within this role and the company as a whole?
- How does the company support the career advancement of its employees, and what resources are available to help me grow in this role?
5. Work Environment:
- How would you describe the work environment at Ace Hotel Brooklyn, and how does it support the success of the Community & Marketing Manager in their role?
- What steps does the company take to ensure a healthy work-life balance for its employees, particularly those in fast-paced roles like this one?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their understanding of the role, the company, and the industry, as well as their eagerness to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [Application URL](https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=190890&clientkey=CCEEB214AC4772E9466CED12B5C39A4C) and follow the instructions provided.
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your understanding of Ace Hotel's brand and culture.
3. Prepare examples of your marketing campaigns, event planning, or partnership development work to discuss during the interview.
4. Research Ace Hotel's history, mission, and values to demonstrate your enthusiasm for the role and company.
5. Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
