Community & Marketing Specialist (APAC)

📌 Core Information

🔹 Job Title: Community & Marketing Specialist (APAC)

🔹 Company: BeamNG GmbH

🔹 Location: China (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Community Management

🔹 Date Posted: June 18, 2025

🔹 Experience Level: Mid-Level

🔹 Remote Status: Remote (China preferred)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing impactful marketing campaigns across the APAC region
• Managing day-to-day community and content for Chinese-specific platforms
• Representing the company to players in the region and building relationships with local partners
• Monitoring, analyzing, and reporting on campaign performance and community metrics

ASSUMPTION: This role requires a strong understanding of the Chinese market and its unique cultural nuances. Applicants should have experience working in or with the Chinese market and be proficient in Mandarin.

📋 Key Responsibilities

✅ Strategy & Campaigns: Develop and execute impactful marketing campaigns across the APAC region, working closely with local agencies and partners to optimize strategic initiatives.

✅ Content, Channels & Localisation: Manage day-to-day community and content for Chinese-specific platforms, own localisation workflows and cultural adaptations for all game, marketing and support copy.

✅ Community & Partnerships: Represent the company to players in the region, address support inquiries, manage player-sentiment crises, gather and relay actionable feedback to development teams, identify, negotiate and brief KOLs/influencers, build and maintain relationships with relevant media outlets, platform reps and event organizers, organize and support community events, engagement programs and partner activations at local and regional level.

✅ Additional topics: Monitor, analyze, and report on campaign performance, platform-sentiment and community metrics, iterate on strategy based on data-driven insights to improve growth, engagement and retention, assist with other marketing and community-related tasks as needed.

ASSUMPTION: This role requires strong analytical, communication, and interpersonal skills, as well as the ability to work independently with minimal supervision.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (preferred)

Experience: 3+ years of experience in a comparable role, or practical experience building and supporting large-scale, engaged communities

Required Skills:

• Proficient Mandarin speaker with strong written and verbal English skills
• Deep expertise in Chinese social, e-commerce and distribution ecosystems
• Good knowledge of the regional markets (APAC), platforms, and cultural trends
• Experience managing campaigns across multiple countries and cultures

Preferred Skills:

• Passion for video games and interest in all things automotive
• Previous experience working or volunteering at an indie game development studio or publisher
• Proficiency with simulation and driving games, and the gaming market as a whole
• Comfortable with on-camera communication and interacting with people in virtual and physical settings
• Network of Chinese KOLs, media editors, platform representatives and/or automotive industry partners

ASSUMPTION: Applicants should have a strong understanding of the Chinese market and its unique cultural nuances. Proficiency in additional APAC languages is a plus.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level marketing role in China, the estimated salary range for this position is ¥250,000 - ¥400,000 per year. This estimate is subject to change based on the candidate's experience and qualifications.

Benefits:

• Flexible working hours
• Language courses
• Talent development program (training budget, participation in seminars/conferences, etc)
• Personal development program (feedback, leadership, conflict engagement, etc)
• Parental leave
• Employee assistance program
• Relocation assistance (if applicable)

Working Hours: Full-time, with flexible hours and up to 20% regional travel

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on creating a state-of-the-art, real-time, soft-body physics engine for entertainment and simulation purposes.

Company Size: 51-200 employees, with a diverse and international workforce. This size allows for a more intimate work environment and the opportunity to make a significant impact on the company's growth and success.

Founded: 2013, with headquarters in Bremen, Germany. BeamNG GmbH has continued to expand as an independent studio since its founding.

Company Description:

• BeamNG GmbH is focused on the continuing development of its state-of-the-art soft-body physics engine capable of real-time simulation of vehicle dynamics and damage on consumer hardware.
• The company's most widely known product is its vehicle game BeamNG.drive, which is now available on Steam in Early Access.
• BeamNG's technology is adaptable and versatile, making it applicable to a variety of use-cases, as evidenced by its industrial co-operations where it has been used in driver behavior research, vehicle interior simulation, autonomous vehicle training, and other machine learning initiatives.

Company Specialties:

• Simulation
• Soft-body physics
• Computer games
• Automotive
• Physics
• Professional/industrial simulation
• OEM simulation
• ADAS
• Autonomous driving
• Driving simulation
• Validation & testing
• Powertrain control system
• Virtual testing
• Virtual proving grounds
• And simulation software

Company Website: beamng.gmbh

ASSUMPTION: BeamNG GmbH values fostering a sense of community among its workforce, with a diverse and international team working either from its office in Bremen, Germany, or remotely from various locations around the world.

📊 Role Analysis

Career Level: Mid-level, with the opportunity for growth and development within the company.

Reporting Structure: This role reports directly to the Head of Business Development and Strategy and works closely with EU-based teams.

Work Arrangement: This role is based in mainland China (preferred) and includes up to 20% regional travel. It requires routine collaboration with EU-based teams and may involve flexible working hours.

Growth Opportunities:

• BeamNG GmbH is always on the lookout for expert talent to join its team, providing opportunities for growth and development within the company.
• The company's long-term goals include expanding the scope of its commercial co-operations with international partners while also continuing to support its game BeamNG.drive as it comes out of Early Access.

ASSUMPTION: This role offers the opportunity to work in a dynamic and innovative environment, with a focus on continuous learning and growth.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from the company's office in Bremen, Germany, or from other locations around the world.

Office Location(s): Domshof 17, Bremen, 28195, DE

Geographic Context:

• China is the world's most populous country and the second-largest economy by nominal GDP. It is a major global player in the technology and gaming industries.
• The APAC region is home to a diverse range of cultures, languages, and markets, with significant growth potential for BeamNG GmbH's products and services.
• The company's headquarters in Bremen, Germany, offers a vibrant and historic city with a rich cultural heritage and a strong focus on innovation and technology.

Work Schedule: Full-time, with flexible hours and up to 20% regional travel

ASSUMPTION: Applicants should be comfortable working in a remote environment and have strong communication and collaboration skills.

💼 Interview & Application Insights

Typical Process:

• An introductory call with an initial conversation led by the HR team
• A brief case study or assessment
• A discussion with the Head of Business Development and Strategy
• A final interview with stakeholders

Key Assessment Areas:

• Cultural fit and understanding of the Chinese market
• Marketing and community management skills
• Analytical and problem-solving skills
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your passion for gaming and why specifically BeamNG
• Be prepared to discuss your understanding of the Chinese market and its unique cultural nuances
• Showcase your ability to work independently and manage multiple projects simultaneously

ATS Keywords: Marketing, Community Engagement, Campaign Management, Social Media Management, Content Localization, Analytical Skills, Communication Skills, Interpersonal Skills, Mandarin Proficiency, English Proficiency, Cultural Adaptation, Influencer Relations, Event Organization, Data Analysis, Gaming Knowledge, Automotive Interest

ASSUMPTION: The application process for this role may involve multiple stages and assessments, with a focus on cultural fit and relevant skills and experience.

🛠️ Tools & Technologies

• Social media platforms (Douyin, Bilibili, Weibo, Xiaohongshu, QQ, Wechat)
• Marketing automation tools (e.g., Hootsuite, Buffer)
• Localisation tools (e.g., Smartling, Transifex)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Applicants should have experience using relevant marketing and community management tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Community
• Continuous Learning

Work Style:

• Collaborative
• Dynamic
• Innovative

Self-Assessment Questions:

• Do you have a strong understanding of the Chinese market and its unique cultural nuances?
• Are you comfortable working in a remote environment and collaborating with international teams?
• Do you have a passion for gaming and an interest in all things automotive?

ASSUMPTION: Applicants should be comfortable working in a dynamic and innovative environment, with a focus on continuous learning and growth.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a remote environment with international teams
• Navigating the unique cultural nuances of the Chinese market
• Keeping up with the fast-paced and ever-changing gaming industry

ASSUMPTION: Applicants should be comfortable working in a fast-paced and dynamic environment, with a focus on continuous learning and adaptation.

📈 Similar Roles Comparison

• This role is unique in its focus on the APAC region and the Chinese market, with a strong emphasis on cultural adaptation and localisation
• Unlike other marketing and community management roles, this position requires a deep understanding of the Chinese social, e-commerce, and distribution ecosystems
• This role offers the opportunity to work in a dynamic and innovative environment, with a focus on continuous learning and growth

ASSUMPTION: Applicants should be comfortable working in a unique and dynamic environment, with a focus on continuous learning and adaptation.

📝 Sample Projects

• Developing and executing a successful marketing campaign for BeamNG.drive in the Chinese market
• Managing a localisation project for a new game release, ensuring cultural appropriateness and compliance with regional regulations
• Organising and supporting a community event or engagement program in the APAC region

ASSUMPTION: Applicants should have experience working on relevant marketing, localisation, and community management projects, with a focus on the Chinese market and the APAC region.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the company in the APAC region, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's long-term vision for BeamNG.drive and its other products and services?
• How does the company foster a sense of community among its workforce, both in the office and remotely?
• What opportunities are there for growth and development within the company?

ASSUMPTION: Applicants should be prepared to ask thoughtful and insightful questions about the company, its culture, and its long-term vision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your previous marketing and community management work, with a focus on the Chinese market and the APAC region
• Follow up with the company one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.