Community Relations and Social Media Specialist II

📌 Core Information

🔹 Job Title: Community Relations and Social Media Specialist II

🔹 Company: L.A. Care Health Plan

🔹 Location: Los Angeles, California, United States

🔹 Job Type: On-site

🔹 Category: Hospitals and Health Care

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing social media presence for Community Resource Centers (CRCs)
• Developing content, securing imagery, and conducting research for social media platforms
• Securing sponsorships and event planning for CRCs
• Representing L.A. Care at community events and other convenings
• Providing community relations and social media communications support to advance CRC goals

ASSUMPTION: This role requires a strong understanding of social media platforms and community relations, as well as the ability to multitask and manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Develop and provide support for social media messaging, posts, campaigns, content calendars, and assets for CRC social media platforms

✅ Schedule social media posts and monitor and respond to stakeholder comments

✅ Analyze and report on social media metrics and measure the success of every social media campaign

✅ Design and develop photo, video, and other digital assets for use on social media and other communications channels

✅ Represent L.A. Care and CRCs at community events and other convenings

✅ Manage CRC social media channels at in-person events and other convenings

✅ Route sponsorships through the administrative review and approval process

✅ Coordinate stakeholder involvement in sponsored activities and initiatives and other key projects and events

✅ Provide CRC event planning and day-of support

✅ Participate in CRC-related meetings with a variety of stakeholders

✅ Capture and report information related to CRC activities with stakeholders

✅ Support community relations activities that further the goals of the CRCs

✅ Perform other duties as assigned

ASSUMPTION: This role requires strong communication, interpersonal, and organizational skills, as well as the ability to work effectively with internal and external stakeholders at all levels.

🎯 Required Qualifications

Education: Associate's Degree or equivalent education and/or experience

Experience: At least 4 years of experience in a community relations and social media setting

Required Skills:

• Exceptional writing skills to communicate effectively with a range of target audiences through a variety of platforms
• Strong interpersonal communication skills with the ability to work effectively with internal and external stakeholders at all levels
• Proficiency with Microsoft Office tools including Word, Excel, and PowerPoint, and photo editing software such as Canva and Photoshop
• Knowledge of health care industry trends and social media trends to inform communication strategies
• Excellent multitasking skills and good time-management skills
• Critical thinker and problem-solving skills
• Team player

Preferred Skills:

• Bilingual in one of L.A. Care Health Plan’s threshold languages
• Experience in a health care setting such as HMO/health plan or other managed care setting
• Experience with project management

ASSUMPTION: While a Bachelor's Degree is preferred, an Associate's Degree or equivalent education and/or experience may be considered for this role.

💰 Compensation & Benefits

Salary Range: $67,186 (Min.) - $87,342 (Mid.) - $107,498 (Max.)

Benefits:

• Paid Time Off (PTO)
• Tuition Reimbursement
• Retirement Plans
• Medical, Dental and Vision
• Wellness Program
• Volunteer Time Off (VTO)

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitals and Health Care. L.A. Care Health Plan is the largest publicly operated health plan in the country, serving over 2.6 million members in Los Angeles County.

Company Size: 1,001-5,000 employees. As a large organization, L.A. Care offers a wide range of opportunities for career growth and development.

Founded: 1997. L.A. Care was established to provide access to quality health care for L.A. County’s low-income communities and to support the safety net required to achieve that purpose.

Company Description:

• L.A. Care’s mission is to provide access to quality health care for L.A. County’s low-income communities and to support the safety net required to achieve that purpose.
• As a publicly operated health plan, L.A. Care Health Plan serves more than 2.6 million members in Los Angeles County, making it the largest publicly operated health plan in the country.
• L.A. Care offers four health coverage plans including Medi-Cal, L.A. Care Covered™, L.A. Care Medicare Plus and the PASC-SEIU Homecare Workers Health Care Plan, all dedicated to being accountable and responsive to members.

Company Specialties:

• HMO
• Health Information Technology
• Healthcare Insurance
• and Community Health

Company Website: http://www.lacare.org

ASSUMPTION: L.A. Care Health Plan is a large, non-profit organization focused on providing access to quality health care for low-income communities in Los Angeles County.

📊 Role Analysis

Career Level: Mid-level. This role requires a minimum of 4 years of experience in community relations and social media, with a Bachelor's Degree preferred.

Reporting Structure: This role reports directly to the Communications team and works closely with various internal and external stakeholders.

Work Arrangement: On-site. This role requires working on-site at L.A. Care Health Plan's headquarters in Los Angeles, California.

Growth Opportunities:

• Potential to advance within the Communications team or other departments within L.A. Care Health Plan
• Opportunities to gain experience in event planning, community relations, and social media management
• possibility to work on high-impact projects that directly influence L.A. Care's mission and goals

ASSUMPTION: This role offers significant opportunities for career growth and development within a large, non-profit organization focused on improving access to quality health care.

🌍 Location & Work Environment

Office Type: Corporate headquarters. L.A. Care Health Plan's headquarters is located in downtown Los Angeles, California.

Office Location(s): 1055 West 7th Street, Los Angeles, California 90017, United States

Geographic Context:

• Los Angeles is the second-most populous city in the United States, with a diverse population and a rich cultural scene
• The downtown Los Angeles area is home to numerous businesses, government offices, and cultural institutions
• Los Angeles offers a wide range of housing options, from urban apartments to suburban homes, with varying costs depending on location

Work Schedule: Full-time, 40 hours per week, with the possibility of overtime or flexible scheduling as needed

ASSUMPTION: Working at L.A. Care Health Plan's headquarters in downtown Los Angeles offers a dynamic and fast-paced work environment, with easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and a panel of stakeholders
• Background check and reference check
• Final decision and offer

Key Assessment Areas:

• Communication skills, both written and verbal
• Interpersonal skills and ability to work effectively with stakeholders
• Knowledge of social media platforms and best practices
• Problem-solving skills and ability to manage multiple projects simultaneously
• Alignment with L.A. Care Health Plan's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of L.A. Care Health Plan's mission and values in your application materials
• Prepare examples of your social media content and event planning experience to discuss during the interview
• Research L.A. Care Health Plan and the Community Resource Centers (CRCs) to show your enthusiasm and understanding of the organization and its goals

ATS Keywords: Social media, community relations, event planning, health care, non-profit, stakeholder communication, content creation, project management

ASSUMPTION: L.A. Care Health Plan's application process is designed to assess candidates' skills and qualifications for the Community Relations and Social Media Specialist II role, with a focus on communication, interpersonal, and organizational skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Photo editing software (Canva, Photoshop)
• Social media platforms (Facebook, Twitter, Instagram, LinkedIn)
• Project management tools (Asana, Trello)
• Event planning software (Eventbrite, Cvent)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite, photo editing software, and various social media platforms, as well as familiarity with project management and event planning tools.

👔 Cultural Fit Considerations

Company Values:

• Quality: L.A. Care is committed to providing high-quality health care services to its members
• Access: L.A. Care strives to ensure that all members have access to the care they need, when they need it
• Inclusion: L.A. Care values diversity and inclusion, and is committed to creating an inclusive work environment

Work Style:

• Collaborative: L.A. Care encourages teamwork and collaboration across departments and with external partners
• Adaptable: L.A. Care values employees who are adaptable and able to thrive in a dynamic and changing environment
• Compassionate: L.A. Care's mission is driven by a commitment to improving the health and well-being of L.A. County's low-income communities

Self-Assessment Questions:

• Do you share L.A. Care's commitment to providing access to quality health care for L.A. County's low-income communities?
• Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
• Do you thrive in a collaborative work environment and enjoy working with diverse teams?

ASSUMPTION: L.A. Care Health Plan values employees who are passionate about its mission, adaptable, collaborative, and committed to improving the health and well-being of L.A. County's low-income communities.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with a wide range of stakeholders, including members, community partners, and internal departments
• Adapting to changes in L.A. Care's priorities and initiatives
• Balancing the demands of social media management, event planning, and community relations

ASSUMPTION: This role may present challenges related to managing multiple projects, working with diverse stakeholders, and adapting to changes in L.A. Care's priorities and initiatives.

📈 Similar Roles Comparison

• Community Relations and Social Media Specialist II vs. Social Media Manager: The former role focuses more on community relations and event planning, while the latter role may have a broader scope of social media management and strategy
• Health care vs. other industries: L.A. Care Health Plan's mission and goals are unique to the health care industry, with a focus on improving access to quality health care for low-income communities
• Community Relations and Social Media Specialist II vs. other community relations roles: This role may require more experience with social media management and event planning, while other community relations roles may focus more on traditional community outreach and engagement

ASSUMPTION: This role is unique to L.A. Care Health Plan, with a focus on community relations, social media management, and event planning within the health care industry.

📝 Sample Projects

• Planning and executing a community event to promote L.A. Care's services and engage with members and community partners
• Developing and implementing a social media campaign to raise awareness about a specific health care issue or initiative
• Securing sponsorships and partnerships with local businesses and organizations to support L.A. Care's community relations efforts

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Community Relations and Social Media Specialist II may be involved in at L.A. Care Health Plan.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Communications department?
• How does L.A. Care Health Plan measure the success of its community relations and social media efforts?
• What are the most important qualities and skills for someone in this role to possess?
• How does L.A. Care Health Plan support the professional development and growth of its employees?
• What are the biggest challenges facing L.A. Care Health Plan in the next year, and how can this role contribute to addressing them?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the organization, as well as to demonstrate their interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media content and event planning experience to discuss during the interview
• Research L.A. Care Health Plan and the Community Resource Centers (CRCs) to show your enthusiasm and understanding of the organization and its goals
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.