📌 Core Information
🔹 Job Title: Community Relations, Hospice Marketer
🔹 Company: Crossroads Hospice & Palliative Care
🔹 Location: Lansdowne, Pennsylvania
🔹 Job Type: Full-Time
🔹 Category: Hospice Care
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Marketing hospice services to healthcare providers and organizations
- Growing referrals and increasing length of stay
- Coordinating and marketing hospice contracts
- Developing and implementing annual marketing plans
- Analyzing referral data and adjusting marketing efforts
- Maintaining confidentiality of patient records and other sensitive information
ASSUMPTION: This role requires a balance of sales, marketing, and data analysis skills to effectively drive growth and maintain strong relationships with healthcare providers.
📋 Key Responsibilities
✅ Market hospice services to healthcare providers, including doctors, facilities, and organizations
✅ Grow referrals and increase length of stay through effective marketing strategies
✅ Coordinate and market all hospice contracts, monitoring progress and collecting relevant data
✅ Collaborate with the Executive Director to identify and qualify potential new services
✅ Develop and implement annual marketing plans
✅ Track and analyze referral data, trends, markets, and demographics to inform marketing efforts
✅ Maintain complete confidentiality of patient records and other sensitive information
✅ Comply with policies and professional standards, acting independently and responsibly
✅ Assist with the preparation of press releases and newsletters
ASSUMPTION: This role requires strong communication, networking, and problem-solving skills to effectively manage relationships and drive growth.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or equivalent experience in sales and marketing in the service industry
Experience: 1 to 3 years of sales and marketing experience, preferably in home care or hospice
Required Skills:
- Proven marketing and sales skills
- Data analysis and trend tracking
- Contract coordination and management
- Strategic planning and implementation
- Strong communication and networking skills
- Confidentiality and professionalism
Preferred Skills:
- Experience in the hospice or home care industry
- Fluency in Spanish or other languages spoken in the community
ASSUMPTION: While not explicitly stated, experience in the hospice or home care industry may be preferred to better understand the unique needs and challenges of these patients and providers.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (Based on industry standards for a marketing role with 1-3 years of experience in the healthcare sector)
Benefits:
- Health, Dental, Vision, 401k, PTO
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range is an estimate based on industry standards for a marketing role with the given experience level and location. Actual compensation may vary based on factors such as performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitals and Health Care. Crossroads Hospice & Palliative Care is a national leader in innovative care, dedicated to helping patients and families manage serious illnesses or end-of-life care.
Company Size: 1,001-5,000 employees. As a mid-sized company, applicants can expect a structured environment with opportunities for growth and collaboration.
Founded: 1995. Crossroads Hospice has been providing compassionate care for over two decades, with a focus on reinventing hospice and palliative care to better serve patients and families.
Company Description:
- Crossroads Hospice is dedicated to helping patients and families access more of what they need to manage serious illnesses or end-of-life care.
- The company is committed to reinventing hospice and palliative care by finding ways to spend more time with patients and families and developing ideas to help them experience a better quality of life.
- Crossroads offers education and guidance to help patients and families make informed decisions about their care, including advanced care planning, emotional and spiritual support, coordination of care, and access to community services.
Company Specialties:
- Hospice care
- Palliative care
- Grief support
- Pain & symptom management
Company Website: https://www.crossroadshospice.com
ASSUMPTION: As a national leader in innovative care, Crossroads Hospice offers applicants the opportunity to work for a company that is committed to making a difference in the lives of patients and families.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of sales, marketing, and data analysis skills, with the opportunity to grow and take on more responsibility over time.
Reporting Structure: The Community Relations Hospice Marketer will report directly to the Executive Director and work closely with the hospice care team to coordinate marketing efforts and grow referrals.
Work Arrangement: On-site, with occasional travel within Delaware County. The role requires a reliable vehicle and valid driver's license.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the successful candidate to take on more responsibility and advance their career within the organization.
- Crossroads Hospice offers education and training opportunities to help employees develop their skills and advance their careers.
ASSUMPTION: While not explicitly stated, there may be opportunities for growth and advancement within the company for the right candidate.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and supportive work environment.
Office Location(s): Lansdowne, Pennsylvania
Geographic Context:
- Lansdowne is a small borough located in Delaware County, Pennsylvania, with a population of approximately 2,500 people.
- The area is known for its historic homes and tree-lined streets, offering a quiet and peaceful work environment.
- Lansdowne is conveniently located near major highways and public transportation, making it easily accessible for commuters.
Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The work environment at Crossroads Hospice is likely to be supportive and collaborative, with a focus on teamwork and compassionate care.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing and sales skills
- Data analysis and trend tracking
- Contract coordination and management
- Communication and networking skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and sales skills, as well as any relevant experience in the healthcare industry.
- Be prepared to discuss your approach to data analysis and trend tracking, as well as your ability to coordinate and manage contracts.
- Demonstrate your strong communication and networking skills, as well as your ability to work collaboratively with a team.
- Show your passion for making a difference in the lives of patients and families, and your commitment to providing compassionate care.
ATS Keywords: Marketing, Sales, Hospice, Palliative Care, Data Analysis, Contract Coordination, Referral Growth, Customer Relationship Management, Confidentiality, Press Release Preparation, Teamwork, Compassion, Networking, Trend Tracking, Strategic Planning, Communication, Problem Solving
ASSUMPTION: The application process at Crossroads Hospice is likely to be thorough and comprehensive, with a focus on finding the best fit for both the company and the candidate.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
- Marketing automation and email marketing tools (e.g., Mailchimp, HubSpot)
ASSUMPTION: While not explicitly stated, the successful candidate is likely to be proficient in using Microsoft Office Suite and other relevant marketing and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Compassion: Crossroads Hospice is dedicated to providing compassionate care to patients and families, and values employees who demonstrate empathy and kindness.
- Integrity: The company is committed to acting with honesty and integrity in all aspects of its business.
- Excellence: Crossroads Hospice strives for excellence in all that it does, and values employees who are dedicated to continuous improvement.
Work Style:
- Collaborative: The company values a collaborative work environment, where employees work together to achieve common goals.
- Adaptable: Crossroads Hospice is committed to reinventing hospice and palliative care, and values employees who are adaptable and open to change.
- Committed: The company values employees who are committed to providing the best possible care to patients and families.
Self-Assessment Questions:
- Do you have a demonstrated track record of success in marketing and sales, with a focus on driving growth and building relationships?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you thrive in a collaborative work environment, where you can work closely with a team to achieve common goals?
- Are you committed to providing compassionate care to patients and families, and to acting with honesty and integrity in all that you do?
ASSUMPTION: Crossroads Hospice is likely to prioritize cultural fit in its hiring process, looking for candidates who align with the company's values and work style.
⚠️ Potential Challenges
- The role may require occasional travel within Delaware County, with a reliable vehicle and valid driver's license required.
- The work may be emotionally demanding, as the candidate will be working closely with patients and families facing serious illnesses or end-of-life care.
- The role may require occasional evenings and weekends, as needed to coordinate marketing efforts and grow referrals.
- The successful candidate may face competition from other marketing and sales professionals in the healthcare industry.
ASSUMPTION: While the role offers many opportunities for growth and fulfillment, it may also present unique challenges that require a strong and adaptable candidate.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on relationship-building with healthcare providers, rather than direct-to-consumer marketing.
- While the role requires strong marketing and sales skills, it also places a high emphasis on data analysis and trend tracking, making it unique within the industry.
- This role offers the opportunity to work in a growing and innovative field, with the potential for career growth and advancement within the company.
ASSUMPTION: While this role shares some similarities with other marketing positions, it is unique in its focus on the hospice care industry and its requirement for strong data analysis skills.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to increase referrals from local hospitals and medical institutions
- Analyzing referral data to identify trends and adjust marketing strategies accordingly
- Coordinating and marketing all hospice contracts, including monitoring progress and collecting relevant data
ASSUMPTION: These sample projects are intended to give candidates a sense of the types of tasks they may be responsible for in this role, and are not exhaustive or all-inclusive.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to marketing and sales in the hospice care industry?
- How does the company support its employees in their professional development and growth?
- What is the company's approach to work-life balance, and how does it support its employees in maintaining a healthy work-life balance?
- How does the company measure the success of its marketing and sales efforts, and how does it use this data to inform its strategies?
- What is the company's approach to diversity, equity, and inclusion, and how does it foster a culture of belonging and respect?
ASSUMPTION: These key questions are intended to help candidates better understand the company's culture, values, and approach to marketing and sales in the hospice care industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and sales skills, as well as any relevant experience in the healthcare industry.
- Prepare for your interview by researching the company and its approach to marketing and sales in the hospice care industry.
- Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
