📌 Core Information
🔹 Job Title: Community Relations Marketing - In Home Care Agency
🔹 Company: Caring Senior Service
🔹 Location: Farmington Hills, MI
🔹 Job Type: Full-Time
🔹 Category: Healthcare
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing outreach strategies to generate qualified client leads
- Building and nurturing relationships with healthcare providers and community organizations
- Attending networking events, health fairs, and industry functions to promote our services
- Collaborating with internal teams to ensure smooth onboarding and exceptional care delivery
- Tracking outreach efforts and sales activities to meet monthly goals
ASSUMPTION: This role requires a balance of strategic planning, strong communication skills, and a proactive approach to building relationships.
📋 Key Responsibilities
✅ Develop and execute outreach strategies to generate qualified client leads
✅ Build and nurture relationships with healthcare providers and community organizations
✅ Attend networking events, health fairs, and industry functions to promote our services
✅ Collaborate with internal teams to ensure smooth onboarding and exceptional care delivery
✅ Track outreach efforts and sales activities to meet monthly goals
ASSUMPTION: Success in this role will depend on the candidate's ability to effectively communicate our services' value and build strong, lasting relationships with referral partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in sales, marketing, or outreach, with a focus on home care or healthcare preferred
Required Skills:
- Excellent communication and relationship-building skills
- Self-starter attitude and passion for making a difference
- Reliable transportation and willingness to travel locally
- Knowledge of senior care services and healthcare industry basics
Preferred Skills:
- Experience with CRM software
- Fluency in a second language (Spanish preferred)
ASSUMPTION: While a background in senior care is not required, a genuine interest in and empathy for the elderly population is essential for success in this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 (based on experience) + commission
Benefits:
- Comprehensive benefits package
- Supportive, mission-driven work culture
Working Hours: Full-time, Monday-Friday, with some flexibility for event attendance
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Home care services for seniors
Company Size: 501-1,000 employees (according to LinkedIn)
Founded: 1991
Company Description:
- Caring Senior Service is an in-home care agency dedicated to helping seniors remain healthy, happy, and at home
- The company offers a range of services, including home care, hospice, personal care, and more
- Caring Senior Service is committed to providing exceptional care and support to seniors and their families
Company Specialties:
- Home Care
- Hospice
- Personal Care
- Meal Preparation
- Respite Care
- Medication Reminders
- Errand Service
- Light Houskeeping
- Caregivers
- In-Home Care
- Geriatrics
- Elder Care
- Senior Services
- Transportation
- Senior Care
- Alzheimer's and Dementia
Company Website: http://www.caringseniorservice.com
ASSUMPTION: Caring Senior Service's extensive range of services and commitment to exceptional care make it an attractive employer for candidates seeking to make a meaningful impact on seniors' lives.
📊 Role Analysis
Career Level: Mid-level marketing or sales professional
Reporting Structure: This role reports directly to the Marketing Director
Work Arrangement: On-site, with some flexibility for event attendance
Growth Opportunities:
- Advancement to a marketing management role
- Expansion of responsibilities based on performance and company growth
ASSUMPTION: Success in this role could lead to opportunities for career advancement within the company's marketing department.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Farmington Hills, MI
Geographic Context:
- The Farmington Hills office is located in a suburban area with easy access to major highways
- The office is close to various amenities, including restaurants, shops, and parks
- The area has a diverse population and offers a mix of urban and suburban living
Work Schedule: Full-time, Monday-Friday, with some flexibility for event attendance
ASSUMPTION: The office location and work environment are well-suited to a candidate who enjoys working in a professional setting and has a flexible schedule for event attendance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the Marketing Director
- Final interview with the Marketing Director and another team member
- Background check and reference check
Key Assessment Areas:
- Communication skills
- Relationship-building abilities
- Sales and marketing experience
- Understanding of the senior care industry
Application Tips:
- Highlight relevant experience in sales, marketing, or outreach, with a focus on home care or healthcare
- Tailor your resume and cover letter to emphasize your communication skills, relationship-building abilities, and passion for helping seniors
- Prepare examples of successful outreach strategies and relationship-building efforts from your previous roles
ATS Keywords: Sales, Marketing, Outreach, Communication, Relationship-Building, Self-Starter, Senior Care Services, Healthcare Knowledge
ASSUMPTION: The interview process will focus on assessing the candidate's communication skills, sales and marketing experience, and understanding of the senior care industry.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (e.g., LinkedIn, Facebook)
ASSUMPTION: Familiarity with CRM software and Microsoft Office Suite is essential for success in this role. Experience with social media platforms is a plus.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Excellence
- Accountability
- Respect
Work Style:
- Collaborative
- Results-driven
- Adaptable
- Proactive
Self-Assessment Questions:
- Do you have a genuine interest in and empathy for the elderly population?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, results-driven work culture?
ASSUMPTION: Success in this role requires a strong cultural fit with the company's values and work style, as well as a genuine interest in and empathy for the elderly population.
⚠️ Potential Challenges
- Managing a high volume of outreach efforts and sales activities
- Balancing event attendance with office-based responsibilities
- Adapting to a fast-paced, dynamic work environment
- Building relationships with a diverse range of referral partners
ASSUMPTION: Success in this role requires strong time management skills, adaptability, and a proactive approach to building relationships.
📈 Similar Roles Comparison
- This role differs from other marketing or sales positions in its focus on building relationships with healthcare providers and community organizations to generate qualified client leads
- Industry-specific context: The senior care industry is characterized by a growing demand for services and a diverse range of referral partners
- Career path comparison: This role offers opportunities for career advancement within the company's marketing department
ASSUMPTION: Success in this role requires a strong understanding of the senior care industry and the ability to adapt to a diverse range of referral partners.
📝 Sample Projects
- Developing and executing a targeted outreach campaign to generate qualified client leads from local healthcare providers
- Building and maintaining strong relationships with community organizations to promote our services and generate referrals
- Collaborating with internal teams to create and distribute marketing materials that highlight the value of our services to potential clients
ASSUMPTION: Success in this role requires a proactive approach to project management, strong communication skills, and a deep understanding of the company's services and their value to potential clients.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as sales and operations?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates the candidate's interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful outreach strategies and relationship-building efforts from your previous roles
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
