Community & Social Media Senior Manager

📌 Core Information

🔹 Job Title: Community & Social Media Senior Manager

🔹 Company: ResortPass

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: Internet Marketplace Platforms

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (New York, United States)

🚀 Job Overview

Key aspects of this role include:

• Strategic and creative leadership of ResortPass's social media presence
• Cross-functional collaboration with marketing teams to align messaging
• Community management and engagement to foster brand love and loyalty
• Performance tracking and optimization to support brand KPIs
• Team leadership and mentoring to drive social media strategy and execution

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong communication skills to effectively manage ResortPass's social media presence and community engagement.

📋 Key Responsibilities

✅ Own and evolve the social media strategy across platforms, with a focus on Instagram and TikTok

✅ Lead 2-week content planning and execution cycles that align with brand and/or campaign messaging

✅ Partner with broader marketing teams to coordinate messaging and alignment across channels

✅ Source, edit, and publish captivating photo and video content that reflects ResortPass's brand identity and messaging

✅ Monitor and adapt to emerging trends to maintain cultural relevancy

✅ Oversee platform growth and performance metrics that support larger brand KPIs

✅ Present weekly and monthly performance recaps with key insights, learnings, and optimization recommendations

✅ Respond to comments, DMs, and tagged posts in a timely and engaging manner, ensuring all interactions reflect the ResortPass brand voice

✅ Monitor and engage with relevant conversations in the travel, wellness, and leisure space, responding to trending topics and viral moments

✅ Ensure customer inquiries are directed appropriately to the CX team

✅ Source UGC across social channels to be amplified across other owned channels such as paid social and email

✅ Build relationships with engaged followers, influencers, and brand advocates to foster a loyal and passionate community

✅ Monitor sentiment and community insights to inform content and positioning

✅ Own and evolve the community and social playbook in partnership with the Director of Integrated & Brand Marketing

✅ Identify opportunities to scale brand storytelling across new channels or formats

✅ Guide junior team members and/or contractors supporting engagement or content development

✅ Stay ahead of shifts in social algorithms, user behavior, and competitive landscape

ASSUMPTION: This role requires a strong understanding of social media trends, audience behavior, and platform-specific best practices to effectively manage ResortPass's social media presence and community engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of experience leading social media strategy and execution for consumer-facing brands

Required Skills:

• Proven track record of growing and engaging social media communities
• Deep understanding of audience behavior and trends
• Strong content creation and editing skills
• Excellent communication and collaboration skills
• Familiarity with Aspire, DashSocial (formerly DashHudson), and Canva

Preferred Skills:

• Experience with TikTok and emerging social media platforms
• Fluency in Spanish or other languages

ASSUMPTION: Candidates with a strong portfolio demonstrating their social media strategy, content creation, and community management skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $110,000 - $120,000 per year, plus equity commensurate with experience

Benefits:

• Health, Dental & Vision insurance
• Stock Option Plan
• 401k plan
• Unlimited Paid Time Off (PTO)
• Paid maternity leave
• Annual ResortPass credit

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the New York area and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: ResortPass operates in the Internet Marketplace Platforms industry, connecting users with luxury hotel amenities in their local neighborhoods.

Company Size: ResortPass is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.

Founded: ResortPass was founded in 2016 and has since grown to partner with over 2,000 leading hotels and resorts.

Company Description:

• ResortPass offers day access to luxury hotel amenities, empowering people to experience relaxation and luxury in their own neighborhoods.
• The company partners with leading hotels and resorts, including Ritz-Carlton, Four Seasons, Westin, and Fairmont.
• ResortPass has connected over 5 million locals and visitors to resort amenities since its founding, making rest more mindful, togetherness more meaningful, and escape more accessible.

Company Specialties:

• Luxury hotel amenities access
• Local escapism and relaxation
• Community building and engagement

Company Website: https://www.resortpass.com

ASSUMPTION: ResortPass's unique value proposition and growth potential make it an attractive employer in the hospitality and leisure industry.

📊 Role Analysis

Career Level: This role is a senior-level position, offering the opportunity to lead and shape ResortPass's social media strategy and community engagement.

Reporting Structure: The Community & Social Media Senior Manager will report directly to the Director of Integrated & Brand Marketing.

Work Arrangement: This role is on-site, requiring the candidate to be located in or near the NYC area to work at ResortPass's headquarters.

Growth Opportunities:

• Potential to expand the social media team and take on a leadership role
• Opportunity to shape ResortPass's brand storytelling and positioning
• Possibility to grow with the company as it continues to expand its offerings and partnerships

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on ResortPass's brand and community engagement.

🌍 Location & Work Environment

Office Type: ResortPass's headquarters is a collaborative and creative workspace, fostering innovation and teamwork.

Office Location(s): New York, United States

Geographic Context:

• The New York area offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and leisure options.
• New York City is a major hub for the hospitality and tourism industries, providing ample networking and professional development opportunities.
• The city's fast-paced and dynamic environment may appeal to candidates seeking a challenging and stimulating work environment.

Work Schedule: Full-time, with flexible hours to accommodate content planning, execution, and community management.

ASSUMPTION: The on-site work arrangement and New York location may appeal to candidates who prefer a dynamic and collaborative work environment, with easy access to cultural attractions and professional networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the Director of Integrated & Brand Marketing
• Case study or project presentation to assess strategic and creative thinking
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Strategic thinking and planning
• Content creation and editing skills
• Community management and engagement
• Collaboration and communication skills
• Alignment with ResortPass's brand and values

Application Tips:

• Tailor your resume and cover letter to highlight your social media strategy, content creation, and community management experience and achievements.
• Prepare a portfolio showcasing your social media campaigns, content, and community engagement efforts.
• Research ResortPass's brand, values, and target audience to demonstrate your understanding of the company and its mission.

ATS Keywords: Social media strategy, community management, content creation, audience engagement, brand storytelling, TikTok, Instagram, cross-functional collaboration, performance metrics, team leadership

ASSUMPTION: Candidates who demonstrate a strong understanding of ResortPass's brand, values, and target audience, as well as their relevant experience and skills, will be highly competitive in the application process.

🛠️ Tools & Technologies

• Aspire
• DashSocial (formerly DashHudson)
• Canva

ASSUMPTION: Familiarity with Aspire, DashSocial, and Canva is preferred but not required. Candidates should be comfortable learning and adapting to new tools and platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing creativity and continuous improvement
• Collaboration: Working together to achieve shared goals
• Customer-centricity: Prioritizing the needs and preferences of our users

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making and continuous optimization

Self-Assessment Questions:

• How do you stay up-to-date with emerging social media trends and platforms?
• Can you provide an example of a successful social media campaign you've led, and what made it successful?
• How do you balance creativity and data-driven insights in your social media strategy?

ASSUMPTION: Candidates who align with ResortPass's values and work style, and can demonstrate their ability to thrive in a dynamic and collaborative environment, will be strong fits for this role.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation pipelines
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing strategic planning with day-to-day community management and engagement
• Collaborating effectively with cross-functional teams to align messaging and positioning

ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and collaborate effectively with cross-functional teams to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional social media manager roles, this position requires a strong focus on community development and engagement, in addition to strategic planning and content creation.
• ResortPass's unique value proposition and target audience may present unique challenges and opportunities compared to other hospitality or leisure brands.
• Candidates should consider their long-term career goals and whether this role aligns with their desired path in the social media and community management field.

ASSUMPTION: Candidates should carefully consider the unique aspects of this role and how it aligns with their career goals and aspirations before applying.

📝 Sample Projects

• Developing and executing a TikTok strategy to grow ResortPass's presence and engagement on the platform
• Launching a user-generated content (UGC) campaign to amplify ResortPass's brand and engage its community
• Collaborating with the marketing team to create and execute a cross-channel social media campaign promoting a new ResortPass feature or partnership

ASSUMPTION: Candidates should be prepared to provide specific examples of their social media strategy, content creation, and community management experience and achievements during the interview process.

❓ Key Questions to Ask During Interview

• How does ResortPass measure the success of its social media and community engagement efforts?
• What are the biggest challenges facing ResortPass's social media and community management efforts, and how can this role help address them?
• How does ResortPass approach collaboration and communication with its cross-functional marketing teams?
• What opportunities exist for growth and development within the social media and community management team at ResortPass?
• How does ResortPass support work-life balance for its employees, particularly those in full-time, on-site roles?

ASSUMPTION: Candidates should use the interview process to assess the fit of this role with their career goals, work style, and personal values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through ResortPass's careers page
• Tailor your resume and cover letter to highlight your social media strategy, content creation, and community management experience and achievements.
• Prepare a portfolio showcasing your social media campaigns, content, and community engagement efforts.
• Research ResortPass's brand, values, and target audience to demonstrate your understanding of the company and its mission.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.