Complex Director of Marketing

📌 Core Information

🔹 Job Title: Complex Director of Marketing

🔹 Company: Romer Hell's Kitchen New York

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Hospitality - Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic marketing leadership across three New York hotels
• Balancing brand positioning, creative storytelling, and performance-driven initiatives
• Collaborating with sales, marketing, and digital teams to drive visibility and engagement
• Managing marketing budgets and external agencies
• Localizing initiatives while preserving brand consistency

ASSUMPTION: This role requires a dynamic and strategic thinker with a strong background in hospitality marketing to successfully balance creative vision and data-driven execution.

📋 Key Responsibilities

✅ Create and manage omnichannel marketing plans for Rooms, F&B, and Outlets

✅ Translate commercial objectives into creative marketing strategies

✅ Collaborate with sales leaders to develop marketing support plans

✅ Create targeted B2B campaigns and group sales collateral

✅ Oversee CRM strategy, email campaigns, SEO, SEM, website performance, and paid media

✅ Lead social media strategy, content calendars, and influencer activations

✅ Manage PR agencies and guide earned media efforts

✅ Cultivate lifestyle and brand partnerships to enhance guest experience

✅ Collaborate with F&B, events, and creative teams to market seasonal programming

✅ Directly manage Marketing Managers at the property level

✅ Serve as primary marketing contact for ownership and asset managers

✅ Own the complex-wide sales & marketing budget

✅ Track and report on marketing performance, campaign ROI, and guest engagement KPIs

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure effective execution across all three hotels.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Communications, or a related field

Experience: Minimum 3 years of on-property marketing experience within luxury or lifestyle hospitality

Required Skills:

• Strong understanding of performance marketing, content strategy, and brand storytelling
• Proven ability to turn creative ideas into results-driven campaigns
• Experience managing agencies, marketing budgets, and executive-level communication
• Familiarity with CRM, digital platforms, CMS systems, and analytics tools
• Excellent communication, organization, and project management skills

Preferred Skills:

• Prior experience supporting multiple properties or working in a complex environment

ASSUMPTION: Candidates with a strong hospitality background and a proven track record in marketing will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $140,000 - $150,000 per year

Benefits:

• Competitive benefits package
• Opportunities for growth and development within the company
• Dynamic work environment in the heart of New York City

Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: The salary range provided is based on industry standards for mid-level marketing roles in the hospitality sector in New York City.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality - Highgate Hotels is a premier real estate investment and hospitality management company with a portfolio of global properties representing an aggregate asset value exceeding $20B

Company Size: Large - Highgate has corporate offices in London, New York, Dallas, and Seattle, indicating a significant presence in the industry

Founded: Highgate was founded with a focus on providing expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition

Company Description:

• Highgate is widely recognized as an innovator in the industry
• Offers expert guidance through all stages of the hospitality property cycle
• Provides proprietary revenue management tools to drive out performance and maximize asset value

Company Specialties:

• Real estate investment
• Hospitality management
• Brand development
• Revenue management

Company Website: www.highgate.com

ASSUMPTION: Highgate's extensive experience and expertise in the hospitality industry make it an attractive employer for candidates seeking a challenging and rewarding role.

📊 Role Analysis

Career Level: Mid-Level - This role requires a minimum of 3 years of on-property marketing experience within luxury or lifestyle hospitality

Reporting Structure: Reports directly to the General Manager for property-level accountability and performance, and to the EVP, Head of Marketing for strategic marketing discipline, functional development, and portfolio-wide alignment

Work Arrangement: On-site, with occasional remote work possible for certain tasks

Growth Opportunities:

• Potential to advance within the marketing department or explore other areas of the business
• Opportunities to work on high-impact projects and initiatives
• Exposure to a diverse range of hospitality properties and brands

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in hospitality marketing.

🌍 Location & Work Environment

Office Type: Upscale urban hotel environment in the Hell's Kitchen neighborhood of Manhattan

Office Location(s): 851 8th Ave, New York, NY 10019

Geographic Context:

• Hell's Kitchen is a vibrant and diverse neighborhood with a mix of residential, commercial, and entertainment offerings
• Close proximity to Times Square, Broadway, and other major attractions
• Easy access to public transportation, including subway and bus lines

Work Schedule: Full-time, with occasional evenings and weekends as needed to support events and programming

ASSUMPTION: The Hell's Kitchen location offers a dynamic and engaging work environment, with easy access to many of New York City's most popular attractions and amenities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit
• In-depth behavioral interview to discuss past experiences and problem-solving skills
• Presentation or case study to evaluate strategic thinking and communication skills
• Final interview with senior leadership to discuss fit and next steps

Key Assessment Areas:

• Marketing strategy and execution
• Cross-functional collaboration and project management
• Brand storytelling and creative vision
• Data analysis and performance-driven decision making

Application Tips:

• Highlight relevant hospitality marketing experience and achievements
• Tailor resume and cover letter to emphasize skills and experiences most relevant to this role
• Prepare for behavioral interview questions that focus on problem-solving, leadership, and adaptability
• Research Highgate Hotels and the Romer Hell's Kitchen New York property to demonstrate your understanding of the company and its brands

ATS Keywords: Marketing strategy, brand positioning, performance marketing, sales collaboration, B2B campaigns, content development, social media strategy, public relations, partnership development, project management, budget management, CRM systems, digital marketing, market analysis

ASSUMPTION: Highgate Hotels uses an Applicant Tracking System (ATS) to screen and rank job applications, so including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, HubSpot)
• Digital marketing platforms (e.g., Google Analytics, Adobe Marketing Cloud)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Project management software (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates looking to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Expertise - Highgate values deep industry knowledge and expertise
• Innovation - Highgate encourages creativity and innovation in all aspects of the business
• Collaboration - Highgate fosters a culture of collaboration and teamwork

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Data-driven decision making and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively across multiple departments and disciplines?
• Do you have a strong data-driven approach to marketing and decision making?

ASSUMPTION: Candidates who are comfortable working in a dynamic, collaborative, and data-driven environment will be well-suited to Highgate's culture and work style.

⚠️ Potential Challenges

• Managing multiple properties and teams simultaneously
• Balancing brand consistency with local customization
• Working with tight deadlines and competing priorities
• Navigating a complex organizational structure with multiple stakeholders

ASSUMPTION: These challenges can be overcome with strong project management skills, clear communication, and a strategic approach to prioritization and time management.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a high degree of cross-functional collaboration and strategic thinking
• This role offers significant growth potential and exposure to a diverse range of hospitality properties and brands
• Candidates with experience in luxury or lifestyle hospitality marketing will find this role to be a strong fit for their skills and career goals

ASSUMPTION: This role is well-suited for candidates with a strong hospitality marketing background looking to take the next step in their careers.

📝 Sample Projects

• Developing and executing a targeted B2B campaign to drive group bookings
• Creating a comprehensive social media strategy to enhance brand awareness and engagement
• Managing a PR agency to secure earned media coverage and amplify brand voice

ASSUMPTION: These sample projects are representative of the types of initiatives and campaigns that the Complex Director of Marketing may be responsible for developing and executing.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Highgate Hotels?
• What are the key priorities for this role in the first 90 days?
• How does Highgate support the professional development and growth of its marketing team members?
• What is the typical career path for someone in this role?
• How does Highgate measure the success of its marketing efforts, and how will my performance be evaluated?

ASSUMPTION: These questions can help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant hospitality marketing experience and skills
• Prepare for behavioral interview questions that focus on problem-solving, leadership, and adaptability
• Research Highgate Hotels and the Romer Hell's Kitchen New York property to demonstrate your understanding of the company and its brands
• Follow up with a thank-you note after your interview to reiterate your interest in the role and the company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.