🔹 Job Title: Conference Marketing Manager
🔹 Company: dmg events
🔹 Location: Dubai, Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Events Services
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for energy conferences
- Managing integrated marketing campaigns and lead generation
- Overseeing marketing budget, timeline, and media plan
- Utilizing various marketing channels to promote conferences
- Coordinating with teams to ensure optimum marketing for each event aspect
- Managing marketing database, website, and third-party modules
- Producing marketing collateral and managing PPC campaigns
- Providing on-site support for marketing-related activities
📋 Key Responsibilities
✅ Marketing Strategy Development & Execution:
- Develop and implement marketing strategies to promote delegate sales for energy conferences
- Collaborate with teams to ensure optimum marketing for each event aspect
✅ Campaign Management & Lead Generation:
- Manage integrated marketing campaigns and ensure effective lead generation
- Engage with each team to ensure optimum marketing for each aspect of the event
✅ Budget & Timeline Management:
- Forecast and monitor conference budget, marketing timeline, and media plan
✅ Marketing Channels & Collateral Production:
- Utilize various marketing channels to promote conferences, including email, direct mail, PR, social media, outdoor advertising, online advertising, trade and daily advertising, SMS, website, radio, search engine marketing, and TV
- Coordinate the design, production, and mail of all marketing collateral, such as sales brochures, conference brochures, delegate tickets, post-cards, top line report, post-show report, print advertisements, web banners/emails, etc.
✅ Database & Website Management:
- Manage the clean, verification, and build of the show database
- Ensure show websites are fully up to date with latest information and manage the integration of any third-party modules (e.g., floorplanner, show APP, etc.)
✅ PPC Campaign Management & On-site Support:
- Manage PPC campaign, review results, and make recommendations
- Provide on-site support to ensure the smooth running of marketing-related activity (i.e., registration, press office, research, placement of branding and materials; sales stand)
🎯 Required Qualifications
Education:
- Relevant marketing qualification is advantageous
Experience:
- Minimum 2 years of mid-level marketing experience, preferably with skills in project management and budget oversight
Required Skills:
- Strategy creation and critical path analysis
- Experience in the use of databases in both mass and targeted direct marketing campaigns
- Experience managing the production of mobile apps and online registration systems
- Project management
- Website user experience
- Budget management, including budgetary responsibility for decision making relating to a wide variety of potential marketing channels
- Strong knowledge of MS Office Suite, including: MS Word, Outlook, and Excel
- Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organization
- Excellent negotiation and relationship building skills
- Strong attention to detail
- Experience using an email service supplier (ESP) including setting up HTML & plain text emails
Preferred Skills:
- Experience managing the production of mobile apps and online registration systems
- Experience using an email service supplier (ESP) including setting up HTML & plain text emails
💡 Assumptions
- The ideal candidate will have keen multi-tasking and project management skills, an eye-for detail and creativity, in addition to being independent, analytical, and innovative in their approach to solo and team projects.
- The role requires a keen understanding of the energy industry and its rapidly evolving landscape, as well as the ability to adapt and innovate marketing strategies to meet net-zero ambitions.
💰 Compensation & Benefits
Salary Range: Industry standard range based on role, experience level, and location (TBD)
Benefits:
- Comprehensive benefits package (TBD)
Working Hours: 40 hours per week, with flexibility for on-site event support
💡 Assumptions
- The salary range and benefits package are estimated based on industry standards for a role of this level and location. The final offer will be determined by the company based on the candidate's qualifications and experience.
📌 Applicant Insights
Company Context
Industry: Events Services
Company Size: 501-1,000 employees
Founded: 1989
Company Description:
- dmg events is a leading organizer of face-to-face events and a publisher of information services, with a mission to facilitate and accelerate business transformation by providing direct access to new markets, inspiration, and leadership, innovative products, and valuable business opportunities.
- With a global footprint spanning more than 20 countries and organizing over 95 large-scale events annually, dmg events is a trusted global leader in the events industry, attracting more than 425,000 professionals each year.
- dmg events has 13 offices worldwide, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, Singapore, and India, enabling a local presence to better serve customers and build stronger relationships.
- Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT).
Company Specialties:
- Exhibitions
- Conferences
- B2B Opportunities
- Global Network
- Marketing Expertise
- Large Scale Events
- Connecting People
- Creating Communities
- Facilitating Business and trade show
📊 Role Analysis
Career Level: Mid-career level, with opportunities for growth and progression within the events industry
Reporting Structure: The Conference Marketing Manager will report directly to the Marketing Director or a similar senior role within the organization.
Work Arrangement: On-site, with potential for remote work during event planning and execution phases
Growth Opportunities:
- Opportunities to work on high-profile energy conferences and events
- Exposure to international markets and industry trends
- Potential to develop skills in event marketing, project management, and leadership
- Possibility to progress to senior roles within the company or the broader events industry
🌍 Location & Work Environment
Office Type: Modern, well-equipped office in Dubai, United Arab Emirates
Geographic Context:
- Dubai is a major business hub and a popular destination for international events and conferences
- The United Arab Emirates is a strategic location for the energy industry, with significant investment in renewable energy and sustainability initiatives
- The region offers a multicultural environment, with a diverse range of cultural experiences and leisure activities
Work Schedule: Standard office hours, with flexibility for on-site event support and travel as required
💡 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing and events strategy for the company and its clients?
- What are the most challenging aspects of the energy industry, and how can marketing strategies adapt to meet these challenges?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- What opportunities are there for collaboration with other departments or teams within the company?
Work Style:
- Dynamic and fast-paced
- Results-driven and focused on delivering exceptional customer experiences
- Collaborative and supportive of team members' growth and development
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align with the company's values, particularly in terms of innovation, collaboration, and excellence?
- Describe a time when you had to adapt to a rapidly changing environment, and how did you approach it?
- How do you prioritize and manage multiple projects and deadlines, ensuring high-quality outcomes?
- How do you approach building and maintaining strong relationships with clients, colleagues, and stakeholders?
🛑 Potential Challenges
- Managing multiple projects and deadlines, with a focus on high-quality outcomes and attention to detail
- Adapting to the rapidly evolving energy industry and its impact on marketing strategies
- Building and maintaining strong relationships with clients, colleagues, and stakeholders in a multicultural environment
- Balancing the demands of on-site event support and travel with personal and professional commitments
📈 Similar Roles Comparison
- This role is unique in its focus on the energy industry and its rapidly evolving landscape, requiring a marketing professional with a strong understanding of the sector and its trends.
- Compared to other marketing roles, this position offers a high level of responsibility and autonomy, with the opportunity to make a significant impact on the success of major energy conferences and events.
- The role may require more frequent travel and on-site support than other marketing positions, with a corresponding increase in work-life balance considerations.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a major energy conference, including targeted digital campaigns, influencer partnerships, and on-site activations
- Managing a team to deliver a successful virtual event, with a focus on engagement, networking, and lead generation
- Coordinating with external vendors and suppliers to produce high-quality marketing collateral, within budget and deadline constraints
- Analyzing event data to identify trends, optimize marketing strategies, and improve future event performance
💡 Key Assessment Areas
- Marketing strategy development and execution
- Project management and team leadership
- Budget management and financial acumen
- Stakeholder management and relationship building
- Adaptability and resilience in a fast-paced, evolving environment
- Attention to detail and quality assurance
💼 Application Insights
Typical Process:
1. Submit your application through the provided link
2. Complete an online assessment or interview, focusing on your marketing skills, project management experience, and cultural fit
3. Participate in a final interview with the hiring manager or a senior team member, discussing your qualifications, career goals, and fit for the role
Key Assessment Areas:
- Marketing strategy development and execution
- Project management and team leadership
- Budget management and financial acumen
- Stakeholder management and relationship building
- Adaptability and resilience in a fast-paced, evolving environment
- Attention to detail and quality assurance
Application Tips:
1. Tailor your resume and cover letter to highlight your relevant marketing experience, project management skills, and cultural fit for the role
2. Prepare for behavioral interview questions, focusing on your problem-solving skills, adaptability, and leadership potential
3. Research the energy industry and dmg events, demonstrating your understanding of the company's mission and values
ATS Keywords: (Strategic list of keywords from the job description to include in your resume)
- Marketing Strategy
- Project Management
- Budget Management
- Database Management
- Digital Marketing
- Email Marketing
- Interpersonal Skills
- Negotiation Skills
- Attention to Detail
- Teamwork
- Time Management
- User Experience
- Mobile App Production
- Lead Generation
- Marketing Campaigns
- Communication Skills
- Energy Industry
- Conference Marketing
- Event Management
🛠 Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
