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Connected Products Marketing Manager

Fortune Brands
Full-time
On-site
Deerfield, Illinois, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Connected Products Marketing Manager

πŸ”Ή Company: Fortune Brands Innovations, Inc.

πŸ”Ή Location: Deerfield, Illinois, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 20, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Launching connected products under various Fortune Brands Innovations (FBIN) brands
  • Developing impactful, integrated product launch communications and content
  • Collaborating with cross-functional teams and external partners
  • Managing commercialization activities and serving as the primary content contact

ASSUMPTION: This role requires strong project management, communication, and stakeholder management skills. Experience in connected products or multi-family housing is preferred but not required.

πŸ“‹ Key Responsibilities

βœ… Launch Multi-Family Home, Pro, and Consumer connected products by developing impactful, integrated product launch communications and content, product messaging, digital assets, and sales support materials.

βœ… Assist in all Go-To-Market planning, strategy, and execution for new product launches by partnering with established FBIN COE (Center of Excellence) teams: category management, channel marketing, brand development, digital and creative.

βœ… Serve as project manager to track & execute all commercialization activity for assigned new product launches. Gather inputs from internal stakeholders & organize project schedules, incorporating internal and external partner timelines.

βœ… Serve as the primary point of contact for product content development, production, and execution for new products. This includes managing and facilitating budgets, timelines, briefs to internal and external teams and agencies, and regular status meetings.

βœ… Develop expertise in the Fortune Brands Innovations portfolio’s connected products.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure successful product launches.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Communications, or a related field required

Experience: 3+ years of product marketing experience

Required Skills:

  • Proficient in Microsoft Office software applications (PowerPoint, Excel, and Word)
  • Demonstrated ability to manage multiple internal and external stakeholders and agencies/partners
  • Excellent written and verbal communication & presentation skills, with the ability to translate technical details into product benefits across audiences and use cases
  • Excellent organizational and time management skills
  • Exhibits exceptional interpersonal skills, facilitating effective collaboration across cross-functional teams
  • Natural curiosity and a desire to continue to learn and further your skillset
  • Results-oriented with a positive β€œcan-do” attitude and a strong desire to get things done.

Preferred Skills:

  • Previous experience launching Connected and/or Multi-Family Housing products or services
  • Experience with Adobe products

ASSUMPTION: While experience in connected products is preferred, the company is willing to train the right candidate with a strong product marketing background.

πŸ’° Compensation & Benefits

Salary Range: $60,000 USD - $99,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.

Benefits:

  • Health Plans
  • 401(k) Program
  • Product Discounts
  • Flexible Time Off Benefits
  • Fertility Benefits
  • Adoption Benefits

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the right candidate.

ASSUMPTION: The salary range provided is an estimate and may vary based on the factors mentioned. Benefits are comprehensive and competitive, prioritizing all aspects of wellbeing and providing flexibility for associates’ unique needs.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Manufacturing, specifically focused on home products, security, and commercial building markets.

Company Size: 10,001+ employees. Fortune Brands Innovations is a large organization with numerous brands and a diverse product portfolio.

Founded: The company was founded in 1997 and has since grown to become a leading innovator in its industries.

Company Description:

  • Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer, and more beautiful homes and improving lives.
  • The company’s driving purpose is to elevate every life by transforming spaces into havens.
  • Fortune Brands Innovations is committed to creating a positive impact for people and the planet through its work and brands.

Company Specialties:

  • Home products
  • Security
  • Commercial building
  • Innovation

Company Website: www.fbin.com

ASSUMPTION: Fortune Brands Innovations is a large, established company with a strong focus on innovation and a diverse product portfolio. The company values its employees and offers comprehensive benefits to support their wellbeing.

πŸ“Š Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development.

Reporting Structure: This role reports directly to the Director of Brand and Product Marketing.

Work Arrangement: On-site, with flexibility for the right candidate. The role may require occasional travel for product launches and events.

Growth Opportunities:

  • Advancement within the marketing department or other functions within the company
  • Expanding expertise in connected products and emerging technologies
  • Potential to lead product launches and marketing campaigns for multiple brands

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the marketing department or other functions within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and innovative culture.

Office Location(s): 520 Lake Cook Road, Deerfield, IL 60015, United States

Geographic Context:

  • Deerfield is a suburb of Chicago, Illinois, offering a mix of urban and suburban living.
  • The area has a diverse range of housing options, dining, and entertainment options.
  • The office is located near major highways, providing easy access to the rest of the Chicago metropolitan area.

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the right candidate.

ASSUMPTION: The office environment is collaborative and innovative, with a strong focus on cross-functional collaboration and teamwork. The location offers a mix of urban and suburban living, with easy access to major highways and a diverse range of housing, dining, and entertainment options.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the hiring manager and other team members
  • Final interview with senior leadership

Key Assessment Areas:

  • Product marketing experience and skills
  • Communication and presentation skills
  • Project management and organizational skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume to highlight relevant product marketing experience and skills
  • Prepare examples of successful product launches or marketing campaigns you’ve led
  • Research the company and its brands to demonstrate your understanding of the business and its products

ATS Keywords: Product marketing, connected products, launch communications, content development, project management, stakeholder management, cross-functional collaboration, brand development, Go-To-Market strategy, commercialization activity

ASSUMPTION: The interview process is designed to assess the candidate’s product marketing experience and skills, as well as their cultural fit and alignment with the company’s values. The company uses an Applicant Tracking System (ATS) to manage applications and may use keywords to filter resumes.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (PowerPoint, Excel, Word)
  • Adobe Creative Suite (preferred but not required)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and may involve the use of Adobe Creative Suite, project management tools, and marketing automation tools. The specific tools used may vary depending on the team and the project.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Integrity
  • Accountability
  • Customer focus

Work Style:

  • Collaborative and team-oriented
  • Innovative and forward-thinking
  • Results-driven and accountable
  • Customer-focused and committed to excellence

Self-Assessment Questions:

  • Do you thrive in a collaborative, innovative environment?
  • Are you results-driven and accountable for your work?
  • Are you committed to creating exceptional customer experiences?
  • Do you have a strong desire to learn and further your skillset?

ASSUMPTION: Fortune Brands Innovations values a collaborative, innovative, and customer-focused work environment. Candidates who are results-driven, accountable, and committed to learning and growth are likely to be a good fit for the company and this role.

⚠️ Potential Challenges

  • Managing multiple stakeholders and agencies/partners may be challenging at times
  • The role may require occasional travel for product launches and events
  • The pace of work may be fast-paced and demanding, requiring strong time management and organizational skills
  • The role may involve working with tight deadlines and competing priorities

ASSUMPTION: The role may present challenges in managing multiple stakeholders and working with tight deadlines. Successful candidates will have strong project management, communication, and time management skills to navigate these challenges effectively.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on connected products and cross-functional collaboration within the Fortune Brands Innovations portfolio
  • Compared to other product marketing roles, this position offers significant growth opportunities and the chance to work on innovative, cutting-edge products
  • Career paths within the company may include advancement within the marketing department or other functions within the organization

ASSUMPTION: This role is unique in its focus on connected products and cross-functional collaboration within the Fortune Brands Innovations portfolio. Compared to other product marketing roles, this position offers significant growth opportunities and the chance to work on innovative, cutting-edge products.

πŸ“ Sample Projects

  • Developing and executing a product launch plan for a new connected product, including communications, content, and sales support materials
  • Managing a cross-functional team to deliver commercialization activity for a new product launch, including tracking progress and ensuring all stakeholders are aligned
  • Creating and presenting a Go-To-Market strategy for a new connected product, including market research, competitive analysis, and positioning

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Connected Products Marketing Manager may be expected to perform. The specific projects assigned may vary depending on the product and the team.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics for this role?
  • How does this role fit into the overall marketing strategy for the company and its brands?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company support the professional development and growth of its employees?
  • What is the company’s approach to work-life balance and flexibility?

ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company’s culture and values. Candidates should tailor their questions to the specific role and company, demonstrating their interest and engagement.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant product marketing experience and skills
  • Prepare examples of successful product launches or marketing campaigns you’ve led
  • Research the company and its brands to demonstrate your understanding of the business and its products
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.