Conseiller·ère, Marketing de contenu et web

📌 Core Information

🔹 Job Title: Conseiller·ère, Marketing de contenu et web

🔹 Company: Bombardier

🔹 Location: Dorval, Quebec, Canada

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-05-09

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Planning, creating, and distributing content across digital platforms
• Overseeing the production of the company magazine
• Managing the company's website experience and leading web initiatives
• Collaborating with various stakeholders and managing projects

ASSUMPTION: This role requires a high level of autonomy, strong organizational skills, and the ability to manage multiple priorities in a fast-paced environment.

📋 Key Responsibilities

✅ Plan, create, and distribute content across digital platforms, ensuring a consistent and high-performing content ecosystem for Bombardier

✅ Supervise the production of the company magazine under an external vendor, ensuring both print and digital versions are of high quality

✅ Develop and execute an annual content plan that aligns with the brand strategy, business objectives, and audience needs

✅ Write, edit, and manage content in various formats, such as web pages, articles, social media posts, and newsletters

✅ Collaborate with stakeholders from various services to gather information, shape narratives, and ensure alignment

✅ Maintain and evolve the company's tone of voice, editorial guidelines, and content standards

✅ Manage the content calendar, ensuring timely publication and alignment with business campaigns and milestones

✅ Create content briefs for the internal creative studio and work with writers and external vendors to bring content to life

✅ Monitor content performance and optimize based on data, feedback, and best practices

✅ Lead the company's website experience, from capturing lead generation and UX to content strategy and performance

✅ Drive major web initiatives, including redesigns, optimizations, and integrations

✅ Partner with internal stakeholders, IT services, and external vendors to deliver high-performing digital experiences

✅ Ensure accessibility, performance, SEO, and brand consistency across all web properties

✅ Manage regular content updates and website maintenance

✅ Oversee budgets, timelines, and vendor relationships to deliver projects on time and within scope

ASSUMPTION: The role may require occasional travel to attend industry events, conferences, or meetings with external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: At least 8 years of experience in content and web strategy within a large organization

Required Skills:

• Expertise in content planning, creation, and distribution
• Strong leadership and project management skills
• Excellent written and verbal communication skills in both English and French (Quebec)
• Ability to work autonomously and manage multiple priorities in a fast-paced environment
• Strong stakeholder management skills
• Budget management and reporting skills
• Experience in web strategy, UX, SEO, and performance optimization

Preferred Skills:

• Experience in luxury goods or aviation industries
• Fluency in additional languages

ASSUMPTION: While the job description mentions experience in luxury goods or aviation industries as a plus, it is not explicitly required for the role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Canada, the estimated salary range is CAD 120,000 - 160,000 per year.

Benefits:

• Insurance plans (dental, medical, life, disability)
• Competitive base salary
• Retirement savings plan
• Employee assistance program
• Telehealth program

Working Hours: Full-time, 40 hours per week. The role may require occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Bombardier operates in the aviation and aerospace industry, with a focus on designing, manufacturing, and servicing business jets.

Company Size: With over 10,000 employees, Bombardier is a large organization that offers opportunities for career growth and development.

Founded: Although the founding date is not explicitly stated, Bombardier has a long history in the aviation industry and is a well-established company.

Company Description:

• Bombardier is a global leader in aviation, focused on designing, manufacturing, and servicing the world's most exceptional business jets
• The company's Challenger and Global aircraft families are renowned for their cutting-edge innovation, cabin design, performance, and reliability
• Bombardier has a worldwide fleet of approximately 5,000 aircraft in service with a wide variety of multinational corporations, charter and fractional ownership providers, governments, and private individuals

Company Specialties:

• Transportation
• Engineering
• Aerospace
• Aviation
• Luxury goods

Company Website: http://www.bombardier.com/en/

ASSUMPTION: As a large, established company, Bombardier offers a comprehensive benefits package and opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of autonomy, leadership, and strategic thinking.

Reporting Structure: The role reports directly to the Director of Marketing Communications and works closely with various internal stakeholders, including IT services and external vendors.

Work Arrangement: The role is hybrid, with a combination of on-site and remote work. The specific work arrangement may be discussed during the interview process.

Growth Opportunities:

• As a large organization, Bombardier offers opportunities for career progression within the marketing department and across the company
• The role provides exposure to various aspects of marketing, including content creation, web strategy, and stakeholder management, which can help the candidate develop a well-rounded skill set
• The company's global presence offers opportunities for international assignments or projects

ASSUMPTION: Given the senior nature of the role, there may be opportunities for the candidate to mentor junior team members or contribute to the development of junior team members' skills and careers.

🌍 Location & Work Environment

Office Type: The role is based at Bombardier's headquarters in Dorval, Quebec, with a hybrid work arrangement.

Office Location(s): 400 Côte-Vertu Ouest, Dorval, Quebec H4S 1Y9, Canada

Geographic Context:

• Dorval is a suburb of Montreal, offering a mix of urban and suburban living
• The area has a vibrant business community, with many multinational corporations headquartered in the region
• Montreal is a multicultural city with a rich history, offering a wide range of cultural, recreational, and culinary experiences

Work Schedule: The role follows a standard Monday to Friday workweek, with core hours from 8:30 AM to 5:00 PM. The work schedule may be flexible to accommodate the candidate's needs, as discussed during the interview process.

ASSUMPTION: The role may require occasional overtime or weekend work to meet project deadlines, and the candidate should be prepared to work flexible hours as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or other team members
• Final interview with the Director of Marketing Communications
• Background check and offer extension

Key Assessment Areas:

• Content creation and strategy skills
• Web strategy and UX skills
• Leadership and project management skills
• Communication and stakeholder management skills
• Cultural fit and alignment with Bombardier's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your content creation, web strategy, and leadership achievements
• Demonstrate your understanding of Bombardier's business and the aviation industry
• Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement

ATS Keywords: Content strategy, web strategy, UX, SEO, project management, stakeholder management, leadership, marketing communications, aviation industry, luxury goods

ASSUMPTION: As a large organization, Bombardier may use an Applicant Tracking System (ATS) to manage the recruitment process. Including relevant keywords in your resume and cover letter can help your application be shortlisted by the ATS.

🛠️ Tools & Technologies

• Content Management System (CMS)
• Web analytics tools (e.g., Google Analytics)
• Project management tools (e.g., Asana, Trello, Jira)
• Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The specific tools and technologies required for the role may be discussed during the interview process and may vary depending on the candidate's experience and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Reliability
• Innovation
• Customer focus
• Collaboration
• Integrity
• Respect
• Excellence

Work Style:

• Results-driven
• Collaborative
• Agile
• Customer-centric
• Innovative

Self-Assessment Questions:

• How do you align with Bombardier's values, particularly in the context of this role?
• How do you approach working in a large, matrixed organization with multiple stakeholders?
• How do you balance autonomy and collaboration in your work style?

ASSUMPTION: As a large, global organization, Bombardier values diversity, inclusion, and collaboration. Candidates who can demonstrate their ability to work effectively in a multicultural, multinational environment will be well-suited to the role.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events, conferences, or meetings with external partners
• The role may require occasional overtime or weekend work to meet project deadlines
• The role may involve managing multiple priorities and tight deadlines in a fast-paced environment
• The role may require working with external vendors and partners, which can present unique challenges and opportunities

ASSUMPTION: The candidate should be prepared to work flexible hours as needed and be comfortable with the demands of a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on both content and web strategy, requiring a strong background in both areas
• While the role is specific to the aviation industry, the skills and experience required are transferable to other industries
• As a senior role, this position offers opportunities for career progression within the marketing department and across the company

ASSUMPTION: The candidate's experience and skills should be tailored to the specific requirements of this role, highlighting their unique qualifications for the position.

📝 Sample Projects

• Developing and executing a comprehensive content strategy for a major product launch
• Leading a website redesign project, from planning and UX design to development and launch
• Managing a team to create and distribute content for a major industry event or conference

ASSUMPTION: The candidate should provide specific examples of their content creation, web strategy, and leadership achievements to demonstrate their qualifications for the role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the key challenges and opportunities facing the marketing department and the company as a whole?
• How does the company support the professional development and growth of its employees?
• What is the work-life balance like for this role, and how does the company support work-life balance for its employees?

ASSUMPTION: The candidate should prepare thoughtful questions to ask the interviewer, demonstrating their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Bombardier's careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching the company, the aviation industry, and the specific requirements of the role
• Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement
• Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.