Conseiller Marketing

📌 Core Information

🔹 Job Title: Conseiller Marketing

🔹 Company: Le Groupe Maurice

🔹 Location: Montréal, QC, Canada

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Providing marketing counsel to support residence objectives
• Planning, developing, and implementing marketing initiatives
• Collaborating with internal teams and external partners
• Ensuring marketing actions are aligned with organizational needs and effective in reaching target audiences

ASSUMPTION: This role requires a balance of strategic thinking and hands-on project management, with a focus on driving results and supporting business objectives.

📋 Key Responsibilities

✅ Participate in strategic project planning and write project briefs

✅ Act as a marketing advisor to various teams and support projects involving the creation team or the brand

✅ Analyze residence needs and recommend marketing initiatives to support their objectives

✅ Plan media strategies (traditional and digital) in collaboration with agencies and partners

✅ Ensure the implementation of marketing projects in line with established guidelines

✅ Coordinate and prioritize deliverables from internal and external teams to meet deadlines

✅ Ensure budget compliance for each project

✅ Approve advertisements and content to ensure they comply with the brand image and communication axes

✅ Evaluate campaign results and formulate optimization recommendations

✅ Participate actively in the continuous improvement of departmental processes and methods

✅ Establish and maintain effective and solid business relationships with partners and internal clients

✅ Perform other related tasks as requested by their immediate supervisor or to ensure the continuity and quality of services

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in marketing or equivalent

Experience: Minimum of two (2) years of experience in marketing and/or a consulting role, preferably in marketing

Required Skills:

• Proven ability to manage multiple projects and ensure timely delivery
• Strong organizational skills and ability to prioritize tasks
• Proactivity, dynamism, creativity, and innovation
• Excellent communication skills in French and English
• Ability to influence and establish partnerships
• Ability to adapt to varied contexts and evolving organizational needs
• Strong team spirit and ability to collaborate in a multidisciplinary environment
• Knowledge of media strategies (traditional and digital)
• Excellent knowledge of the MS Office suite

Preferred Skills:

• Experience in an advertising agency (an asset)

ASSUMPTION: Candidates with experience in the real estate or senior living industry may have an advantage in understanding the specific needs and context of this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a marketing advisor role with 2-5 years of experience in the Montreal area, the estimated salary range is CAD 60,000 - CAD 80,000 per year. However, the salary is negotiable and will be discussed during the interview process.

Benefits:

• Health and dental insurance
• Retirement savings plan
• Employee assistance program
• Discounts on residence services

Working Hours: Full-time position with regular business hours, Monday to Friday. Occasional travel within Quebec is required.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Le Groupe Maurice is a Quebec company specializing in private senior residences with over 25 years of experience. They provide safe, stimulating, and innovative living environments tailored to residents' wishes.

Company Size: Le Groupe Maurice has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 1998, with a mission to provide exceptional living environments for seniors and a commitment to innovation and quality.

Company Description:

• Le Groupe Maurice is dedicated to providing personalized and high-quality services to its residents
• The company offers a range of services, including independent living, assisted living, and specialized care
• Le Groupe Maurice is committed to continuous improvement and innovation in its services and residences

Company Specialties:

• Private senior residences
• Property management
• Development of retirement homes and services

Company Website: emplois.legroupemaurice.com

ASSUMPTION: Le Groupe Maurice's focus on personalized care and innovation creates an environment that values creativity and adaptability in its employees.

📊 Role Analysis

Career Level: This role is suitable for a marketing professional with 2-5 years of experience, looking to grow in a dynamic and evolving industry.

Reporting Structure: The Marketing Advisor reports directly to the Brand and Media Manager and works closely with various internal teams and external partners.

Work Arrangement: This is an on-site position with regular business hours and occasional travel within Quebec.

Growth Opportunities:

• Potential career advancement within the marketing department or other areas of the organization
• Opportunities to work on diverse projects and gain experience in various aspects of marketing
• Possibility to contribute to the company's growth and expansion in the senior living industry

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and evolving industry.

🌍 Location & Work Environment

Office Type: Le Groupe Maurice's headquarters is located in Saint Laurent, Quebec, with multiple residences and offices across the province.

Office Location(s): 2400 rue des Nations, Saint Laurent, Québec H4R 3G4, CA

Geographic Context:

• Montréal is a multicultural city with a vibrant arts and culture scene
• The city offers a high quality of life with numerous parks, restaurants, and entertainment options
• Montréal has a humid continental climate with warm summers and cold, snowy winters

Work Schedule: Full-time position with regular business hours, Monday to Friday. Occasional travel within Quebec is required.

ASSUMPTION: The work environment at Le Groupe Maurice is dynamic and collaborative, with a focus on personalized care and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Marketing skills and experience
• Project management abilities
• Communication and interpersonal skills
• Adaptability and creativity

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research Le Groupe Maurice and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Marketing, Strategic Planning, Project Management, Media Strategy, Budget Management, Advertising, Communication, Collaboration, Creativity, Flexibility, Proactivity, Analytical Skills, Bilingual, Organizational Skills, Client Relations, Teamwork

ASSUMPTION: Le Groupe Maurice's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the applicant.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the projects and initiatives the Marketing Advisor is working on.

👔 Cultural Fit Considerations

Company Values:

• Personalized care and attention to residents' needs
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and professionalism

Work Style:

• Dynamic and fast-paced environment
• Focus on results and driving business objectives
• Strong emphasis on collaboration and teamwork
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you have experience working in a dynamic and evolving industry?
• Are you comfortable working in a collaborative and team-oriented environment?
• Do you have strong organizational skills and the ability to manage multiple projects?

ASSUMPTION: Le Groupe Maurice values candidates who are adaptable, creative, and committed to providing exceptional care and service to its residents.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to varied contexts and evolving organizational needs
• Occasional travel within Quebec
• Working in a dynamic and fast-paced environment

ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to a marketing coordinator role, this position requires more strategic thinking and less day-to-day tactical execution
• In the senior living industry, marketing roles often focus on driving occupancy and resident satisfaction, with a strong emphasis on personalized care and attention to residents' needs
• Career progression in marketing roles within Le Groupe Maurice may involve moving into management or specialized positions within the marketing department or other areas of the organization

ASSUMPTION: Understanding the unique aspects of marketing in the senior living industry and Le Groupe Maurice's focus on personalized care can help applicants tailor their application and prepare for the interview process.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new residence
• Analyzing market trends and competitor activities to inform marketing strategies
• Collaborating with internal teams and external partners to create targeted advertising and content

ASSUMPTION: These sample projects illustrate the range of marketing initiatives the Marketing Advisor may be involved in, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role support the company's mission and values?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does Le Groupe Maurice support the professional growth and development of its employees?
• What are the biggest challenges facing the marketing department or the company as a whole, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: emplois.legroupemaurice.com
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research Le Groupe Maurice and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the hiring process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.