📌 Core Information
🔹 Job Title: Consult Marketing Italy
🔹 Company: Kyndryl
🔹 Location: Italy
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing leadership for Kyndryl's Italia business
- Driving revenue growth through targeted account-based marketing (ABM) programs
- Leading and transforming a team of high-potential marketers
- Collaborating with global and regional teams to localize assets and shape messaging
- Championing the Kyndryl brand in Italy and amplifying its story through customer success and thought leadership
ASSUMPTION: This role requires a strategic mindset and the ability to balance both strategic planning and hands-on execution. The ideal candidate will have a proven track record in ABM and a deep understanding of the consulting sales cycle.
📋 Key Responsibilities
✅ Own and shape the marketing strategy for Kyndryl's Italia business, aligning with the Country President and leadership to drive revenue growth through targeted ABM programs
✅ Lead, coach, and transform a team of marketing professionals, ensuring high performance, clarity of purpose, and accountability to outcomes
✅ Drive transformation, helping the business shift from a traditional services mindset to a consulting-led, customer-first approach
✅ Develop and execute multi-touch ABM campaigns that influence decision-makers and build trust with C-level stakeholders across strategic accounts
✅ Be the marketing voice at the leadership table, evaluating what "great" looks like and ensuring marketing is a revenue-driving partner
✅ Collaborate across global and regional teams to localize assets, shape messaging, and activate executive engagement programs that resonate in the Italian market
✅ Bring data and performance metrics to the forefront, making informed decisions, optimizing campaign performance, and reporting progress against pipeline impact
ASSUMPTION: The role requires a strong operational backbone, as the candidate will need to balance strategy with execution in a fast-paced, evolving growth business.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years in account-based or field marketing roles, with prior or existing consulting and/or hyperscaler Kyndryl experience
Required Skills:
- Proven success in building pipeline through strategic ABM and customer-centric marketing programs
- Confident and executive-facing communication skills, with the ability to influence at the C-suite level and align marketing to business priorities
- Deep understanding of the consulting sales cycle and how to create marketing initiatives that unlock growth in strategic accounts
- Strong operational backbone, able to balance strategy with execution
Preferred Skills:
- Fluency in Italian and English
- Experience working with global teams
- Knowledge of the IT services and consulting industry
ASSUMPTION: Fluency in Italian is highly desirable, as the role requires strong communication skills and the ability to engage with local stakeholders.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Employee Learning Programs
- Volunteering Opportunities
- Diversity and Inclusion Initiatives
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Kyndryl operates in the IT services and consulting industry, focusing on designing, building, managing, and modernizing mission-critical technology systems for clients worldwide.
Company Size: Kyndryl is a large organization with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Kyndryl was founded in 2021, following the separation of IBM's managed infrastructure services business.
Company Description:
- Kyndryl is a focused, independent company that builds on its foundation of excellence by creating systems in new ways.
- The company has the world's best talent that designs, runs, and manages the most advanced and reliable technology infrastructure each day.
- Kyndryl serves most of the Fortune 100 companies, with tens of thousands of highly skilled employees around the world.
Company Specialties:
- Cloud Services for public cloud and private cloud
- Enterprise Data Services
- Security & Resiliency Services
- Enterprise Infrastructure Services
- Digital Workplace Services
- Infrastructure Management for Applications
Company Website: kyndryl.com
ASSUMPTION: Kyndryl's focus on innovation and continuous improvement creates an environment where employees can grow and develop their skills.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Country President and working closely with the leadership team.
Reporting Structure: The Consult Marketing Director will lead a team of high-potential marketers and collaborate with global and regional teams to execute marketing strategies.
Work Arrangement: The role is primarily on-site, with flexibility for remote work as needed. The candidate should be prepared to travel as required to meet with clients and stakeholders.
Growth Opportunities:
- As Kyndryl continues to grow and expand its services, there may be opportunities for the successful candidate to take on additional responsibilities or move into a more senior role.
- The company's focus on employee development and learning programs provides ample opportunities for professional growth.
- Working closely with global and regional teams offers the chance to gain international experience and build a strong professional network.
ASSUMPTION: The successful candidate will have the opportunity to make a significant impact on Kyndryl's growth and market presence in Italy.
🌍 Location & Work Environment
Office Type: Kyndryl's offices are modern, collaborative workspaces designed to foster innovation and productivity.
Office Location(s): The role is based in Italy, with the specific office location to be determined based on the successful candidate's preferences and the company's needs.
Geographic Context:
- Italy is a major market for Kyndryl, with a strong focus on driving growth and expanding the company's customer base.
- The successful candidate will have the opportunity to work with a diverse range of clients across various industries.
- Italy offers a high quality of life, with a rich cultural heritage, vibrant cities, and a Mediterranean climate.
Work Schedule: The role requires a standard full-time work schedule, with flexibility for remote work as needed. The successful candidate should be prepared to work additional hours as required to meet project deadlines or client needs.
ASSUMPTION: The successful candidate will need to be comfortable working in a dynamic, fast-paced environment and be able to adapt to changing priorities and deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Country President and other members of the leadership team
- Final interview with the Global Marketing Lead
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Leadership and team management abilities
- Understanding of the consulting sales cycle and ABM strategies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with ABM and how you have driven pipeline growth in previous roles
- Demonstrate your understanding of Kyndryl's business and the Italian market
ATS Keywords: Account-Based Marketing, Strategic Marketing, Team Leadership, Consulting Sales Cycle, C-Level Communication, Data Analysis, Campaign Execution, Customer-Centric Marketing
ASSUMPTION: The interview process may vary depending on the specific needs of the business and the availability of the interview panel.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) systems (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The successful candidate should have experience with marketing automation platforms and CRM systems, as well as a strong understanding of data analysis and visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Innovative
- One Kyndryl
- Trustworthy
- High-performing
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient
- Data-driven and analytical
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you have a proven track record of driving pipeline growth through strategic ABM programs?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to changing priorities?
- Do you have strong communication and presentation skills, with the ability to influence at the C-suite level?
ASSUMPTION: The successful candidate will be a strong cultural fit for Kyndryl, with a client-centric mindset, a passion for innovation, and a commitment to high performance.
⚠️ Potential Challenges
- The role requires a strong understanding of the consulting sales cycle and the ability to create marketing initiatives that unlock growth in strategic accounts
- The successful candidate will need to be comfortable working in a dynamic, fast-paced environment and adapting to changing priorities and deadlines
- The role requires a strong operational backbone, as the candidate will need to balance strategy with execution in a fast-paced, evolving growth business
- The successful candidate will need to be comfortable working in a large, global organization and collaborating with teams across different time zones
ASSUMPTION: The successful candidate will have the opportunity to make a significant impact on Kyndryl's growth and market presence in Italy, but will also face challenges in driving change and transformation in a large, established organization.
📈 Similar Roles Comparison
- This role is unique in its focus on driving revenue growth through targeted ABM programs in the Italian market
- While there may be similar roles in other regions or industries, the specific requirements and context of this role make it a unique opportunity for the right candidate
- This role offers the chance to work with a diverse range of clients across various industries, providing a unique perspective on the Italian market and Kyndryl's customer base
ASSUMPTION: The successful candidate will have a unique combination of skills and experience that sets them apart from other applicants and makes them well-suited to this specific role.
📝 Sample Projects
- Developing and executing a multi-touch ABM campaign to drive pipeline growth in a strategic account
- Collaborating with global and regional teams to localize assets and shape messaging for the Italian market
- Analyzing campaign performance data to optimize results and maximize ROI
ASSUMPTION: The successful candidate will have a proven track record of driving pipeline growth through strategic ABM programs and a strong understanding of data analysis and optimization strategies.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Kyndryl's market presence in Italy and the opportunities for growth?
- How does this role fit into the overall marketing strategy for Kyndryl's Italia business, and how will my work impact the company's growth and market position?
- What are the key priorities for the first 90 days in this role, and how will my work contribute to achieving these goals?
- How does Kyndryl support the professional development and growth of its employees, and what opportunities are there for growth and advancement in this role?
- What is the work environment like at Kyndryl, and how does the company foster collaboration and innovation among its employees?
ASSUMPTION: The successful candidate will be curious and proactive, asking insightful questions that demonstrate their understanding of the role and their commitment to driving Kyndryl's growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous ABM campaigns and their results, demonstrating your ability to drive pipeline growth and influence decision-makers
- Be prepared to discuss your experience with the consulting sales cycle and how you have created marketing initiatives that unlock growth in strategic accounts
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
