📌 Core Information
🔹 Job Title: Consult Marketing Italy
🔹 Company: Kyndryl
🔹 Location: ITMILCOP, Italy
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 11, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing leadership with a focus on account-based marketing (ABM)
- Driving transformation and accelerating growth in the Italia business
- Leading and coaching a team of high-potential marketers
- Evolving Kyndryl's market presence from managed services to consulting-led value creation
- Collaborating with global and regional teams to localize assets and shape messaging
ASSUMPTION: This role requires a strategic mindset and the ability to drive change in a fast-paced, evolving business environment.
📋 Key Responsibilities
✅ Own and shape the marketing strategy for Kyndryl's Italia business, aligning with the Country President and leadership to drive revenue growth through targeted ABM programs.
✅ Lead, coach, and transform a team of marketing professionals, ensuring high performance, clarity of purpose, and accountability to outcomes.
✅ Drive transformation, helping the business shift from a traditional services mindset to a consulting-led, customer-first approach.
✅ Develop and execute multi-touch ABM campaigns that influence decision-makers and build trust with C-level stakeholders across strategic accounts.
✅ Champion the Kyndryl brand in Italy – repositioning it in the market and amplifying our story through customer success, thought leadership, and partner co-marketing.
✅ Collaborate across global and regional teams to localize assets, shape messaging, and activate executive engagement programs that resonate in the Italian market.
✅ Bring data and performance metrics to the forefront – making informed decisions, optimizing campaign performance, and reporting progress against pipeline impact.
ASSUMPTION: This role requires a strong operational backbone and the ability to balance strategy with execution in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years in account-based or field marketing roles, with prior or existing consulting and/or hyperscaler Kyndryl experience
Required Skills:
- Proven success in building pipeline through strategic ABM and customer-centric marketing programs
- Confident, executive-facing communicator who can influence at C-suite level and align marketing to business priorities
- Deep understanding of the consulting sales cycle, and how to create marketing initiatives that unlock growth in strategic accounts
- Strong operational backbone, able to balance strategy with execution, and lead in a fast-paced, evolving, growth business
Preferred Skills:
- Fluency in Italian and English
- Experience working in a matrix organization
- Proven ability to build and maintain strong relationships with stakeholders at all levels
ASSUMPTION: Fluency in Italian is highly desirable for this role, given the target market and the need to engage with local stakeholders.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Employee Learning Programs (including Microsoft, Google, Amazon, and Skillsoft certifications)
- Volunteering Opportunities through Kyndryl's company-wide volunteering and giving platform
- Diversity and Inclusion Initiatives, including Kyndryl Inclusion Networks
Working Hours: Full-time, Monday to Friday, with flexibility for remote work as needed
ASSUMPTION: The provided salary range is an estimate based on market research and the requirements of the role. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Kyndryl operates in the IT Services and IT Consulting industry, focusing on cloud services, enterprise data services, security and resiliency services, enterprise infrastructure services, digital workplace services, and infrastructure management for applications.
Company Size: Kyndryl is a large organization with over 10,000 employees, providing ample opportunities for collaboration and growth.
Founded: Kyndryl was founded in 2021, following its spin-off from IBM.
Company Description:
- Kyndryl designs, builds, manages, and modernizes mission-critical technology systems that the world depends on every day.
- The company focuses on creating systems in new ways, bringing in the right partners, investing in its business, and working side-by-side with customers to unlock potential.
- Kyndryl has a strong foundation of excellence, with 90,000 highly skilled employees serving 75 of the Fortune 100 companies worldwide.
Company Specialties:
- Cloud Services for public cloud and private cloud
- Enterprise Data Services
- Security & Resiliency Services
- Enterprise Infrastructure Services
- Digital Workplace Services
- Infrastructure Management for Applications
Company Website: kyndryl.com
ASSUMPTION: Kyndryl's focus on mission-critical technology systems and its commitment to driving progress make it an attractive employer for individuals seeking to make a significant impact in the IT industry.
📊 Role Analysis
Career Level: Senior Marketing Manager
Reporting Structure: This role reports directly to the Country Leader and collaborates with Senior Leadership teams.
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to expand the role's scope and impact as Kyndryl's Italia business grows
- Opportunities to work with global and regional teams, gaining exposure to diverse perspectives and markets
- Possibility to progress into more senior leadership roles within Kyndryl's marketing organization
ASSUMPTION: This role offers significant growth potential, given Kyndryl's focus on expansion and its commitment to investing in its business.
🌍 Location & Work Environment
Office Type: Kyndryl's offices in Italy are modern, collaborative workspaces designed to foster innovation and productivity.
Office Location(s): ITMILCOP, Italy
Geographic Context:
- ITMILCOP is a major business hub in Italy, offering ample opportunities for networking and professional growth
- The region is home to many Fortune 500 companies, providing ample opportunities for collaboration and partnership
- Italy's vibrant culture and rich history make it an attractive location for both work and leisure
Work Schedule: Full-time, Monday to Friday, with flexibility for remote work as needed
ASSUMPTION: Kyndryl's offices in Italy provide a dynamic and engaging work environment, with ample opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final interview with the Country Leader
Key Assessment Areas:
- Strategic thinking and problem-solving
- Communication and presentation skills
- Leadership and team management
- Understanding of the consulting sales cycle and ABM
Application Tips:
- Highlight your experience with ABM and driving growth in strategic accounts
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of your past marketing campaigns and their outcomes
ATS Keywords: Account-Based Marketing, Strategic Marketing, Team Leadership, Consulting Sales Cycle, C-Level Communication, Data Analysis, Campaign Execution, Brand Positioning
ASSUMPTION: Kyndryl's interview process is designed to assess candidates' strategic thinking, communication skills, and leadership potential, with a focus on their ability to drive growth through ABM.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Microsoft Office Suite
- Google Analytics
ASSUMPTION: This role requires proficiency in marketing automation tools, CRM systems, and data analysis platforms to drive campaign performance and optimize results.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, evolving environment, and are you comfortable driving change?
- Are you an effective communicator, able to influence at the C-suite level and align marketing to business priorities?
- Do you have a strong operational backbone, and are you able to balance strategy with execution?
ASSUMPTION: Kyndryl values candidates who are client-centric, innovative, collaborative, accountable, and respectful, with a dynamic and results-driven work style.
⚠️ Potential Challenges
- Managing a team of high-potential marketers in a fast-paced, evolving business environment
- Driving transformation and shifting the business from a traditional services mindset to a consulting-led, customer-first approach
- Balancing strategy with execution and optimizing campaign performance
- Navigating a matrix organization and collaborating effectively with global and regional teams
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strong operational backbone and the ability to drive change in a dynamic business environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on strategic ABM and driving transformation in the Italia business
- Kyndryl's focus on mission-critical technology systems sets it apart from other IT services and consulting firms
- This role offers significant growth potential, given Kyndryl's focus on expansion and its commitment to investing in its business
ASSUMPTION: This role is unique in its focus on strategic ABM and driving transformation in Kyndryl's Italia business, offering significant growth potential and the opportunity to make a significant impact in the IT industry.
📝 Sample Projects
- Developing and executing a multi-touch ABM campaign that influences decision-makers and builds trust with C-level stakeholders in strategic accounts
- Repositioning the Kyndryl brand in the Italian market through customer success stories, thought leadership, and partner co-marketing
- Collaborating with global and regional teams to localize assets, shape messaging, and activate executive engagement programs that resonate in the Italian market
ASSUMPTION: These sample projects illustrate the strategic and transformational nature of this role, focusing on driving growth through ABM and repositioning the Kyndryl brand in the Italian market.
❓ Key Questions to Ask During Interview
- How does this role fit into Kyndryl's long-term growth strategy for the Italia business?
- What are the key priorities for the first 90 days in this role?
- How does Kyndryl support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the Italia business, and how can this role address them?
- How does Kyndryl measure the success of its ABM campaigns, and what metrics are most important for this role?
ASSUMPTION: These key questions help candidates better understand the role's strategic importance, the expectations for their first 90 days, and the company's approach to professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experiences, with a focus on your experience with ABM and driving growth in strategic accounts
- Prepare examples of your past marketing campaigns and their outcomes, highlighting your ability to develop and execute multi-touch ABM campaigns
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
