📌 Core Information
🔹 Job Title: Consultant, Marketing Services, Mastercard
🔹 Company: Mastercard
🔹 Location: Taipei, Taiwan (Xinyi District)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Delivering exceptional digital marketing initiatives guided by data analytics
- Managing client projects and executing impactful campaigns
- Implementing data-driven digital marketing solutions
- Collaborating with internal and external marketing partners to support business growth
ASSUMPTION: This role requires a strong background in digital marketing and client management, with a focus on data-driven strategies and execution.
📋 Key Responsibilities
✅ Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact
✅ Take charge of client projects, collaborating to conceptualize and execute impactful campaigns
✅ End-to-end execution of Marketing Services projects focusing on financial performance and impact
✅ Implement data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives
✅ Ensure operational project execution within agreed milestones and budget
✅ Manage creative development and media planning, meeting high-quality standards aligned with client needs
✅ Assess, recommend and improve the performance of client’s marketing activities by using data insights and data visualization tools
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with both internal and external stakeholders.
🎯 Required Qualifications
Education: Relevant marketing degree or equivalent experience needed
Experience: 2-5 years of experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation
Required Skills:
- Proven experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation
- Track record in managing client accounts and leading digital marketing solutions
- Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes
- Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects
- Ability to communicate effectively in English and Mandarin
Preferred Skills:
- Experience with data visualization tools
- Background in consulting or a related field
ASSUMPTION: Candidates with a strong background in digital marketing and client management, along with experience in data-driven strategies and execution, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: NT$800,000 - NT$1,200,000 per year (Based on industry standards for marketing consultants with 2-5 years of experience in Taiwan)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Mastercard products and services
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing consultants with 2-5 years of experience in Taiwan. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Mastercard operates in the financial services and technology industries, focusing on digital payments, commerce, and data analytics.
Company Size: Mastercard is a large, publicly-traded company with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse experiences.
Founded: 1966, with headquarters in Purchase, NY, USA
Company Description:
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide
- Supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
- Combines technology and innovation, partnerships, and networks to deliver unique products and services
Company Specialties:
- Global digital payments and commerce
- Technology and innovation
- Innovative mobile payment solutions
- Processing
Company Website: http://www.mastercard.com
ASSUMPTION: Mastercard's large size and global presence offer opportunities for career growth and exposure to diverse projects and clients.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in consulting and client management.
Reporting Structure: This role reports to the Marketing Services team within Mastercard's Advisors & Consulting Services group.
Work Arrangement: On-site, with potential for hybrid or remote work arrangements based on business needs and individual circumstances.
Growth Opportunities:
- Potential to work on diverse projects and gain exposure to various industries and clients
- Opportunities for career progression within Mastercard's Marketing Services or other internal teams
- Chance to develop skills in consulting, client management, and data-driven marketing strategies
ASSUMPTION: This role offers opportunities for career growth and skill development within Mastercard's Marketing Services team and the broader organization.
🌍 Location & Work Environment
Office Type: Mastercard's Taipei office is located in the Xinyi District, offering a modern and collaborative work environment.
Office Location(s): 2000 Purchase St, Purchase, NY 10577, US (Global Headquarters); 2200 Mastercard Blvd, O'Fallon, MO 63368, US (North America); Chausee de Tervuren 198A, Waterloo, 1410, BE (Europe, Middle East, and Africa); 3 Fraser Street, Level 17, Duo Tower, Singapore, 189352, SG (Asia Pacific)
Geographic Context:
- Taipei, Taiwan, is a vibrant and bustling city with a mix of traditional and modern culture
- The Xinyi District is a central business district with numerous shopping, dining, and entertainment options
- Taiwan offers a high quality of life, with affordable living costs compared to other major cities in the region
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available based on business needs and individual circumstances.
ASSUMPTION: Mastercard's Taipei office offers a modern and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth interviews with the hiring manager and team members
- Case study or presentation preparation and delivery
- Final decision and offer
Key Assessment Areas:
- Digital marketing expertise and experience
- Client management and project execution skills
- Data-driven decision-making and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Mastercard's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your experience with digital marketing, client management, and data-driven strategies
- Research Mastercard's company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Digital Marketing, Client Management, Data Analysis, Marketing Strategy, Campaign Execution, Marketing Automation, Lifecycle Management, Project Execution, Marketing Services
ASSUMPTION: Mastercard's application process is designed to assess candidates' skills, experiences, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) systems (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Doing the right thing
- Staying true
- Innovating every day
- Collaborating broadly
- Cultivating our people
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with Mastercard's core values, and can you provide examples of when you demonstrated these values in your previous roles?
- How do you approach working with diverse teams and stakeholders, and can you share an example of a successful collaboration?
- How do you stay up-to-date with the latest trends and best practices in digital marketing, and how have you applied this knowledge in your previous roles?
ASSUMPTION: Candidates who demonstrate a strong fit with Mastercard's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple client projects simultaneously, requiring strong organizational and time management skills
- Working in a fast-paced and dynamic environment, with the need to adapt to changing priorities and deadlines
- Collaborating with diverse teams and stakeholders, requiring strong communication and interpersonal skills
- Working with sensitive client data and maintaining confidentiality, requiring a high level of professionalism and ethical conduct
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively in a team environment, and maintain a high level of professionalism and ethical conduct.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing services and client management within the consulting arm of a global financial services company
- Compared to traditional marketing roles, this position offers exposure to a broader range of industries and clients, as well as the opportunity to develop consulting and project management skills
- Career progression in this role may lead to opportunities in consulting, marketing, or other internal teams within Mastercard
ASSUMPTION: This role offers a unique blend of marketing, consulting, and project management experiences, with opportunities for career growth and development within Mastercard.
📝 Sample Projects
- Developing and executing a data-driven digital marketing campaign for a retail client, resulting in a 20% increase in online sales
- Conducting a marketing audit and strategy review for a financial services client, leading to a 15% increase in customer acquisition and retention
- Managing a marketing automation project for a technology client, improving lead generation and nurturing by 30% through targeted and personalized content
ASSUMPTION: These sample projects demonstrate the range of marketing services and consulting opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical client profile for this role, and how does this role support Mastercard's overall business strategy?
- How does this role collaborate with other internal teams, such as product, technology, and data analytics, to deliver comprehensive marketing solutions?
- What opportunities are there for professional development and career growth within Mastercard's Marketing Services team and the broader organization?
- How does Mastercard support work-life balance for its employees, and what resources are available to help manage stress and maintain well-being?
- Can you provide an example of a successful marketing services project, and what key factors contributed to its success?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding Mastercard's culture and opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your experience with digital marketing, client management, and data-driven strategies
- Research Mastercard's company culture and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
