📌 Core Information
🔹 Job Title: Consultant, Advisors – Marketing Services
🔹 Company: Mastercard
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing personalized engagement strategies for clients
- Managing multi-channel media platforms for optimized marketing performance
- Analyzing market insights and user experience to drive growth
- Collaborating with internal and external stakeholders to foster innovation
ASSUMPTION: This role requires a balance of creative problem-solving, data analysis, and strong communication skills to drive marketing success in a dynamic environment.
📋 Key Responsibilities
✅ Develop tailored growth marketing engagements based on customer demographics and behavior
✅ Manage email campaigns, sponsored content, and advertisements across various media platforms
✅ Segment audiences for data-driven campaigns and employ analytics for decision-making
✅ Analyze feedback to refine the card application process and enhance UX/UI design
✅ Partner with internal and external stakeholders to integrate AI into strategies
✅ Receive mentorship from consulting leaders for professional growth and development
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and collaboration with various teams to achieve marketing objectives.
🎯 Required Qualifications
Education: Undergraduate degree with a focus on growth marketing
Experience: 2-5 years of experience in driving omni-channel user acquisition and engagement
Required Skills:
- Problem-solving and user-centric mindset
- Data analysis capabilities
- Client management and project execution skills
- Excellent communication and presentation skills
- Ability to communicate effectively in English and another European language
Preferred Skills:
- Prior experience in UX/UI optimization
- Market savvy and understanding of emerging trends
- Innovation and continuous focus on optimization
ASSUMPTION: Candidates with a strong background in growth marketing, data analysis, and client management will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated based on market research for the role, experience level, and location)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Mastercard products and services
- Flexible time off and paid holidays
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for project needs)
ASSUMPTION: The salary range is an estimate based on market research for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Mastercard operates in the financial services and technology industries, focusing on digital payments, data analytics, and cybersecurity.
Company Size: Mastercard is a large, publicly-traded company with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse project exposure.
Founded: 1966, with a rich history in the payments industry and a strong global presence.
Company Description:
- Mastercard powers economies and empowers people in over 200 countries and territories worldwide.
- The company supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible.
- Mastercard's technology and innovation, partnerships, and networks combine to deliver unique products and services.
Company Specialties:
- Global digital payments and commerce
- Technology and innovation
- Innovative mobile payment solutions
- Processing and cybersecurity
Company Website: www.mastercard.com
ASSUMPTION: Mastercard's large size and global presence offer opportunities for career growth and diverse project exposure. The company's focus on innovation and technology makes it an attractive employer for growth-minded professionals.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in growth marketing, data analysis, or related fields.
Reporting Structure: The Consultant will report to the relevant consulting leader within the Marketing Services team and work closely with internal and external stakeholders.
Work Arrangement: This role is on-site, with the expectation of working from the Lisbon office. However, some flexibility may be available for remote work based on project needs.
Growth Opportunities:
- Mentorship from consulting leaders for professional development
- Exposure to diverse clients and projects across the global payments industry
- Potential career progression into senior consulting or specialist roles within Mastercard
ASSUMPTION: This role offers opportunities for professional growth through mentorship, diverse project exposure, and potential career progression within Mastercard's consulting practice.
🌍 Location & Work Environment
Office Type: Mastercard's Lisbon office is a modern, collaborative workspace with a mix of open-plan and private workspaces.
Office Location(s): 2000 Purchase St, Purchase, NY 10577, US (Global Headquarters); Chausee de Tervuren 198A, Waterloo, 1410, BE (European Headquarters); and other locations worldwide
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people.
- The city is known for its rich history, vibrant culture, and growing tech industry.
- Lisbon offers a high quality of life, with a mild climate, affordable cost of living, and a strong sense of community.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for project needs)
ASSUMPTION: Lisbon offers a high quality of life, with a rich cultural scene, affordable cost of living, and a growing tech industry, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with senior leadership
Key Assessment Areas:
- Problem-solving and analytical skills
- Communication and presentation skills
- Client management and project execution skills
- Cultural fit and alignment with Mastercard's values
Application Tips:
- Highlight relevant growth marketing, data analysis, and client management experience in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Mastercard's values.
- Prepare examples of your work, such as marketing campaigns or data analysis projects, to showcase your skills during the interview.
ATS Keywords: Growth Marketing, Data Analysis, Client Management, Project Execution, Collaboration, Communication, UX/UI Optimization, Market Savvy, Innovation
ASSUMPTION: Mastercard's application process is designed to assess candidates' skills and cultural fit for the role and the company. Successful applicants will demonstrate strong problem-solving, communication, and client management skills, as well as a passion for driving marketing success in a dynamic environment.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Data analysis tools (e.g., Excel, Google Analytics)
- UX/UI design tools (e.g., Sketch, Adobe XD)
ASSUMPTION: The specific tools and technologies used in this role may vary based on the client and project requirements. However, a strong foundation in marketing automation, CRM, data analysis, and UX/UI design tools will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Doing the right thing
- Staying true to our roots
- Partnering at the speed of life
- Each person is valued and included
- We do what we say
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you embody Mastercard's values in your daily work?
- Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it, and what was the outcome?
- How do you approach balancing traditional marketing endeavors with innovative, transformational initiatives?
ASSUMPTION: Mastercard values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and data-driven decision-making. Candidates who align with these values and work styles will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple client projects simultaneously, requiring strong organizational and time management skills
- Keeping up with the latest trends and best practices in growth marketing and data analysis, necessitating continuous learning and development
- Balancing traditional marketing endeavors with innovative, transformational initiatives, requiring adaptability and strategic thinking
- Working in a matrix organization structure, requiring strong stakeholder management and communication skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, continuous learning and development, adaptability, strategic thinking, and effective stakeholder management.
📈 Similar Roles Comparison
- This role focuses more on growth marketing and data analysis than traditional marketing or advertising roles.
- Compared to other consulting roles, this position offers more focus on marketing strategy and execution, with less emphasis on broader business strategy or transformation initiatives.
- Career progression in this role may lead to senior consulting or specialist roles within Mastercard's marketing services practice, with potential opportunities to expand into other consulting specializations or leadership positions.
ASSUMPTION: This role offers a unique blend of growth marketing, data analysis, and client management experience, with opportunities for career progression within Mastercard's consulting practice.
📝 Sample Projects
- Developing a targeted email marketing campaign to re-engage dormant customers and drive increased spending
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns, leading to a 15% increase in customer engagement
- Optimizing the user experience of a mobile banking app, resulting in a 20% increase in user satisfaction and a 10% increase in active users
ASSUMPTION: These sample projects demonstrate the range of marketing, data analysis, and user experience optimization tasks that a Consultant in this role might undertake to drive growth and improve customer engagement.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role, and how my skills and experience would be applied to the responsibilities listed?
- How does this role collaborate with other teams within Mastercard, and what opportunities are there for cross-functional learning and development?
- What are the most significant challenges facing the Marketing Services team currently, and how can this role contribute to addressing them?
- How does Mastercard support the professional growth and development of its employees, particularly in this role?
- What are the key performance indicators (KPIs) for success in this role, and how are they measured and tracked?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and career growth opportunities within this role and Mastercard's Marketing Services team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant growth marketing, data analysis, and client management experience.
- Write a cover letter that demonstrates your understanding of the role and your fit with Mastercard's values.
- Prepare examples of your work, such as marketing campaigns or data analysis projects, to showcase your skills during the interview.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
