Consultant, Advisors – Marketing Services

📌 Core Information

🔹 Job Title: Consultant, Advisors – Marketing Services

🔹 Company: Mastercard

🔹 Location: Lisbon, Portugal

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing personalized engagement strategies for clients
• Managing multi-channel media platforms for lead generation
• Driving CRM and analytics for growth and data-driven decision making
• Optimizing market insights and user experience
• Collaborating with internal and external stakeholders for targeted marketing

ASSUMPTION: This role requires a strong background in growth marketing and experience in driving omni-channel user acquisition and engagement.

📋 Key Responsibilities

✅ Work on personalized engagement strategies based on customer demographics and behavior

✅ Manage email campaigns, sponsored content, and advertisements across various media platforms

✅ Support segmentation of audiences for data-driven campaigns and employ analytics for decision-making

✅ Analyze feedback to refine the card application process and refine UX/UI design for improved conversion rates

✅ Partner with internal and external stakeholders for targeted marketing, integrating AI into strategies

✅ Receive mentorship from consulting leaders for professional growth and development

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and collaboration with various stakeholders.

🎯 Required Qualifications

Education: Undergraduate degree with growth marketing expertise

Experience: 2-5 years of experience in driving omni-channel user acquisition and engagement

Required Skills:

• Problem-solving and user-centric mindset
• Capability in data analysis, translating raw data into actionable insights
• Client management and project execution skills
• Excellent communication and presentation skills
• Ability to communicate effectively in English and another European language

Preferred Skills:

• Prior experience in marketing
• Market savvy, understanding emerging trends and using market opportunities
• Innovation: ability to ideate, manage, and roll out complex and competitive marketing initiatives

ASSUMPTION: While prior marketing experience is preferred, a strong background in growth marketing and relevant transferable skills may be considered.

💰 Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (Estimated based on market research and company size)

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Mastercard products and services
• Flexible time off and paid holidays

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)

ASSUMPTION: The salary range is estimated based on market research and company size. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the global digital payments and commerce industry, providing technology and innovation to support a wide range of digital payment choices.

Company Size: Mastercard has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Mastercard was founded in 1966 and has since grown into a global leader in digital payments.

Company Description:

• Mastercard powers economies and empowers people in over 200 countries and territories worldwide.
• The company supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible.
• Mastercard's technology and innovation, partnerships, and networks combine to deliver a unique set of products and services.

Company Specialties:

• Global digital payments/commerce
• Technology
• Innovative mobile payment solutions
• Processing

Company Website: www.mastercard.com

ASSUMPTION: Mastercard's large size and global presence offer opportunities for career growth and exposure to diverse projects.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in a consulting environment.

Reporting Structure: The role reports directly to consulting leaders within the Marketing Services team.

Work Arrangement: The role is primarily on-site, with some flexibility for remote work as needed.

Growth Opportunities:

• Exposure to various industries and clients, providing diverse learning experiences
• Mentorship from consulting leaders for professional growth and development
• Potential career progression into senior consulting or management roles

ASSUMPTION: This role offers opportunities for professional growth and development within Mastercard's consulting services.

🌍 Location & Work Environment

Office Type: Mastercard's Lisbon office is a modern, collaborative workspace with a mix of open-plan and private offices.

Office Location(s): 2000 Purchase St, Purchase, NY 10577, US (Global Headquarters) and 2200 Mastercard Blvd, O'Fallon, MO 63368, US (North America Operations Center)

Geographic Context:

• Lisbon is the capital and largest city of Portugal, offering a high quality of life and a vibrant cultural scene.
• The city is known for its historic sites, including the Belém Tower and Jerónimos Monastery, as well as its bustling nightlife and cuisine.
• Lisbon has a mild Mediterranean climate, with warm, dry summers and cool, wet winters.

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)

ASSUMPTION: The Lisbon office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with a member of the HR team
• In-depth behavioral and technical interviews with the hiring manager and team members
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and user-centric mindset
• Data analysis capabilities and strategic thinking
• Client management and project execution skills
• Communication and presentation skills
• Cultural fit and alignment with Mastercard's values

Application Tips:

• Tailor your resume to highlight relevant growth marketing experience and skills
• Prepare examples of your data analysis and campaign management work
• Demonstrate your understanding of Mastercard's business and the role's responsibilities in your cover letter
• Be prepared to discuss your experience with CRM and analytics tools

ATS Keywords: Growth Marketing, Data Analysis, Client Management, Project Execution, Collaboration, Communication, User-Centric Solutions, Digital Marketing, CRM, Analytics, Market Insights, Innovation, Campaign Management, Audience Segmentation, UX/UI Design, Mentorship, Stakeholder Management

ASSUMPTION: Mastercard's application process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, data analysis, and communication.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Analytics tools (e.g., Google Analytics, Tableau)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Doing the right thing
• Staying true to our roots
• Innovating for our customers
• Collaborating with our partners
• Making a difference in the world

Work Style:

• Collaborative and team-oriented
• Focused on delivering results and driving impact
• Adaptable and open to change
• Data-driven and analytical
• Customer-centric and focused on user experience

Self-Assessment Questions:

• How do you approach balancing traditional marketing endeavors with innovative, transformational strategies?
• Can you provide an example of a time when you used data analysis to drive marketing performance and improve user experience?
• How do you effectively manage multiple stakeholders and collaborate with internal and external teams to deliver marketing projects?

ASSUMPTION: Mastercard values candidates who are collaborative, innovative, and customer-focused, with a strong commitment to doing the right thing and making a difference in the world.

⚠️ Potential Challenges

• Managing multiple client projects and priorities simultaneously
• Keeping up with emerging trends and technologies in the digital payments industry
• Balancing the need for innovation with the requirement to maintain consistent brand standards and quality
• Adapting to a dynamic and fast-paced work environment

ASSUMPTION: These challenges are inherent to the role and can be mitigated through strong project management, continuous learning, and effective communication.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on consulting and growth marketing strategies for clients across various industries
• This role requires a strong background in data analysis and CRM, as well as experience in driving omni-channel user acquisition and engagement
• Career progression in this role may lead to senior consulting or management positions within Mastercard's consulting services

ASSUMPTION: This role is unique in its focus on growth marketing strategies and consulting services, offering opportunities for professional growth and development within Mastercard.

📝 Sample Projects

• Developing a targeted engagement strategy for a financial services client to captivate new audiences and increase spending
• Optimizing market insights and user experience for a retail client to improve conversion rates and drive revenue growth
• Managing a multi-channel media campaign for a restaurant client to generate leads and increase brand awareness

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring strong problem-solving skills, data analysis, and client management capabilities.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role and the priorities I would be expected to manage?
• How does the team collaborate and support each other to deliver marketing projects and meet client expectations?
• What opportunities are there for professional growth and development within Mastercard's consulting services?
• How does Mastercard support work-life balance for its employees, particularly in a role that may require occasional travel?
• Can you provide an example of a time when the team faced a significant challenge and how they worked together to overcome it?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and career growth opportunities within the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant growth marketing experience and skills, including any data analysis or campaign management projects
• Prepare a cover letter that demonstrates your understanding of Mastercard's business and the role's responsibilities
• Prepare examples of your data analysis and campaign management work to discuss during the interview
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.