📌 Core Information
🔹 Job Title: Consultant Director, Marketing Mix Modelling
🔹 Company: Nielsen
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Serving as a trusted advisor to major advertisers, driving business performance through data-driven insights
- Building and maintaining strong client relationships, driving retention and renewal
- Delivering executive presentations, translating complex data into actionable insights and recommendations
- Managing complex projects, ensuring timely delivery and meeting client expectations
- Coaching and supporting consulting colleagues, enhancing team capabilities and driving internal initiatives
ASSUMPTION: This role requires a high level of client-facing experience, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Build strong partnerships with key stakeholders to drive client retention and renewal
✅ Diagnose drivers of a business, translate those drivers to insight, and implement them into a marketing mix evaluation
✅ Transform MMM results into tangible and actionable insights and recommendations
✅ Manage scope, expectations, and timelines of complex, high-stakes deliveries
✅ Proactively provide subject matter expertise to both clients and colleagues
✅ Coach and support consulting colleagues to deliver best-in-class insights and enhance team capabilities
✅ Contribute to internal Consulting team initiatives
ASSUMPTION: This role involves a significant amount of client interaction, project management, and data analysis, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree required, advanced degree preferred
Experience: Extensive experience in marketing consulting and/or analytics, ideally including Beauty, Luxe, or Retail industries
Required Skills:
- Consultative storytelling ability to turn data into insight and package for a C-suite audience
- Strong communication and presentation skills
- Well-organized and detail-oriented, capable of handling several projects at a time while meeting deadlines
- Experience managing scope, expectations, and timelines of complex, high-stakes projects
- Experience managing teams through direct lines and indirectly through influence; ability to coach and mentor more junior associates
- Fluency in French and English
Preferred Skills:
- Industry-specific knowledge in Beauty, Luxe, or Retail
- Advanced degree in a relevant field
ASSUMPTION: Candidates should have a strong background in marketing consulting or analytics, with a proven track record of driving client success and managing complex projects.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Based on industry standards for a senior marketing consulting role in Paris)
Benefits:
- Competitive salary and benefits package
- Varied area of responsibility with numerous development opportunities
- Open corporate culture with a friendly team and supportive work environment
- Social responsibility, open communication, and living company values
Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for project demands)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing consulting role in Paris. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Nielsen is a global leader in audience measurement, data, and analytics, shaping the future of media. They measure behavior across all channels and platforms to discover what audiences love, empowering clients with trusted intelligence that fuels action.
Company Size: Nielsen has 10,001+ employees globally, providing a large and diverse work environment with numerous opportunities for growth and collaboration.
Founded: Nielsen was founded in 1923, with a rich history in media research and a strong reputation for innovation and excellence.
Company Description:
- Nielsen provides measurement and analytics services to the media and advertising industries
- They help clients understand and optimize their marketing strategies to drive business performance
- Nielsen operates around the world in more than 55 countries, with a strong global presence and extensive industry knowledge
Company Specialties:
- Television, radio, books & DVDs, online, music, advertising agencies, telecom, video games, sports, streaming, SVOD, marketing, media, and measurement
Company Website: Nielsen
ASSUMPTION: Nielsen's extensive industry experience and global presence provide a strong foundation for growth and success in this role.
📊 Role Analysis
Career Level: This role is at the senior manager/director level, requiring extensive experience and a proven track record in marketing consulting or analytics.
Reporting Structure: The Consultant Director reports directly to the head of the Marketing Mix Modelling practice and works closely with cross-functional teams to deliver client solutions.
Work Arrangement: This role is on-site, with a flexible work arrangement that allows for remote work when necessary.
Growth Opportunities:
- Expanding client portfolio and taking on additional responsibilities
- Mentoring junior colleagues and driving team initiatives
- Contributing to internal projects and driving innovation within the Marketing Mix Modelling practice
ASSUMPTION: This role offers significant opportunities for growth and development, both within the Marketing Mix Modelling practice and across Nielsen's broader organization.
🌍 Location & Work Environment
Office Type: Nielsen's Paris office is a modern, collaborative workspace with a focus on employee well-being and productivity.
Office Location(s): 9 Avenue des Trois Fontaines, Cergy, IdF 95000, FR
Geographic Context:
- Paris is a major global city with a vibrant business environment and a strong focus on innovation and technology
- The Île-de-France region is home to numerous multinational corporations and offers ample opportunities for networking and professional growth
- France is a key market for Nielsen, with a strong presence and extensive client base
Work Schedule: Full-time, typically Monday to Friday, with flexibility for project demands
ASSUMPTION: The Paris office provides a dynamic and collaborative work environment, with ample opportunities for growth and development within the local market and across Nielsen's global organization.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- In-depth behavioral and technical interviews to evaluate problem-solving skills and industry knowledge
- Final round with senior leadership to discuss fit and alignment with company goals
Key Assessment Areas:
- Client management and relationship-building skills
- Data analysis and interpretation capabilities
- Project management and organizational skills
- Communication and presentation skills
Application Tips:
- Highlight relevant industry experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Nielsen's company culture
- Prepare examples of your data analysis and presentation skills to showcase during the interview process
ATS Keywords: Marketing Mix Modelling, Marketing Consulting, Client Management, Data Analysis, Project Management, Presentation Skills, French, English
ASSUMPTION: The interview process for this role will focus on assessing the candidate's client management, data analysis, and communication skills, as well as their cultural fit with Nielsen's company values.
🛠️ Tools & Technologies
- Data visualization tools (e.g., Tableau, Power BI)
- Spreadsheet software (e.g., Microsoft Excel, Google Sheets)
- Project management tools (e.g., Asana, JIRA)
- Presentation software (e.g., Microsoft PowerPoint, Google Slides)
ASSUMPTION: Candidates should have experience with relevant data analysis, project management, and presentation tools to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Accountability
- Client-centricity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on client success
- Adaptable and open to change
Self-Assessment Questions:
- How do you demonstrate integrity in your approach to client relationships and data analysis?
- Can you provide an example of a time when you drove innovation in a marketing consulting project?
- How do you balance collaboration with accountability in a team environment?
ASSUMPTION: Nielsen values candidates who demonstrate strong alignment with their company values and a collaborative, results-driven work style.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously, requiring strong organizational skills and time management
- Working with complex data sets and translating insights into actionable recommendations for non-technical stakeholders
- Navigating a dynamic and fast-paced work environment, with a focus on driving client success and meeting revenue goals
- Adapting to changes in client needs and market conditions, requiring flexibility and agility
ASSUMPTION: This role presents significant challenges and opportunities for growth, requiring a strong work ethic, attention to detail, and a client-centric mindset.
📈 Similar Roles Comparison
- This role differs from other marketing consulting positions in its focus on marketing mix modelling and data-driven insights to drive business performance
- Nielsen's global presence and extensive industry knowledge provide a unique opportunity to work with major advertisers across multiple verticals
- Career progression in this role may lead to increased responsibilities within the Marketing Mix Modelling practice or broader opportunities within Nielsen's organization
ASSUMPTION: This role offers a unique combination of marketing consulting and data analysis, with significant opportunities for growth and development within Nielsen's organization.
📝 Sample Projects
- Conducting a comprehensive marketing mix analysis for a major beauty brand, identifying optimal channel allocation and budget optimization strategies
- Developing a custom marketing mix model for a luxury retailer, integrating unique data sources and proprietary algorithms to drive business performance
- Delivering a strategic review of a financial services client's marketing effectiveness, identifying opportunities for improved ROI and enhanced customer engagement
ASSUMPTION: These sample projects illustrate the breadth and depth of marketing mix modelling and consulting opportunities within Nielsen's organization.
❓ Key Questions to Ask During Interview
- How does Nielsen support the professional development and growth of its marketing consulting team members?
- Can you describe the typical client portfolio for a Consultant Director in the Marketing Mix Modelling practice?
- How does Nielsen foster a culture of collaboration and innovation within its teams?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Nielsen approach work-life balance and employee well-being in its on-site work arrangements?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, company culture, and growth opportunities, helping candidates make an informed decision about their fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant industry experience and skills, including specific examples of marketing mix modelling and consulting projects
- Write a cover letter that demonstrates your understanding of the role and your fit with Nielsen's company culture
- Prepare examples of your data analysis and presentation skills to showcase during the interview process
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
