Consultant, Marketing and Graphic Design (Cantonese Speaking)

📌 Core Information

🔹 Job Title: Consultant, Marketing and Graphic Design (Cantonese Speaking)

🔹 Company: Mastercard

🔹 Location: Hong Kong, Wanchai

🔹 Job Type: Full-Time

🔹 Category: Marketing & Graphic Design

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing personalized engagement strategies for clients
• Ensuring brand consistency across marketing materials and client deliverables
• Managing multi-channel media platforms for visibility and lead generation
• Driving CRM and analytics for growth and data-driven decision-making
• Optimizing market insights and user experience for improved conversion rates

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving growth and improving user experience through data-driven marketing strategies.

📋 Key Responsibilities

✅ Develop tailored growth marketing engagements based on customer demographics and behavior

✅ Ensure brand consistency across all marketing materials and client deliverables

✅ Oversee email campaigns, sponsored content, and advertisements across various media platforms

✅ Support segmentation of audiences for data-driven campaigns and employ analytics for impactful decision-making

✅ Analyze feedback to refine the card application process, conduct surveys for feature enhancement, and refine UX/UI design

✅ Collaborate with internal and external stakeholders for targeted marketing, integrating AI into strategies

✅ Receive mentorship from consulting leaders for professional growth and development

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong problem-solving skills and the ability to work effectively with both internal and external stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Design, or a related field

Experience: 3+ years of work experience in marketing and design

Required Skills:

• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or other design platforms
• Strong problem-solving and user-centric mentality
• Capable of data analysis and translating raw data into actionable insights
• Interest in supporting client-facing work and leading digital marketing solutions
• Ability to plan and execute marketing strategies and campaigns across key marketing channels
• Excellent communication and presentation skills, capable of influencing colleagues and clients

Preferred Skills:

• Familiarity with CRM systems and marketing automation tools
• Experience with A/B testing and optimization
• Knowledge of HTML, CSS, and JavaScript

ASSUMPTION: Candidates with experience in digital marketing, data analysis, and user experience design will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: HKD 450,000 - HKD 600,000 per annum (Estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance and retirement benefits
• Employee stock purchase plan
• Tuition assistance and professional development opportunities
• Flexible work arrangements and remote work options

Working Hours: Full-time, Monday to Friday, with occasional overtime as needed

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the financial services and technology industries, focusing on digital payments, commerce, and processing.

Company Size: Mastercard is a large, publicly-traded company with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse experiences.

Founded: 1966, with a rich history in the payments industry and a strong global presence.

Company Description:

• Mastercard powers economies and empowers people in over 200 countries and territories worldwide.
• The company supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible.
• Mastercard's technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

Company Specialties:

• Global digital payments and commerce
• Technology and innovation
• Innovative mobile payment solutions
• Processing

Company Website: http://www.mastercard.com

ASSUMPTION: Mastercard's extensive global presence and focus on innovation make it an attractive employer for professionals seeking international exposure and growth opportunities.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing and design professionals with 3+ years of experience.

Reporting Structure: The role reports to the Associate Managing Consultant within the Advisors & Consulting Services group.

Work Arrangement: The role is on-site, with flexible work arrangements and remote work options available.

Growth Opportunities:

• Mentorship from consulting leaders for professional growth and development
• Potential to work on diverse projects and gain exposure to various industries and clients
• Opportunities to advance within the consulting group or explore other roles within Mastercard

ASSUMPTION: This role offers strong growth potential, with opportunities for professional development, career advancement, and exposure to diverse projects and clients.

🌍 Location & Work Environment

Office Type: Mastercard's Hong Kong office is a modern, collaborative workspace with a mix of open-plan and private offices.

Office Location(s): 108 Gloucester Rd, Wan Chai, Hong Kong

Geographic Context:

• Hong Kong is a major global financial hub with a vibrant business environment.
• The Wan Chai district is a bustling commercial area with easy access to public transportation and amenities.
• The office is located near Victoria Park, offering nearby green spaces and recreational facilities.

Work Schedule: Full-time, Monday to Friday, with occasional overtime as needed

ASSUMPTION: The office environment at Mastercard's Hong Kong location is collaborative, modern, and well-equipped to support productivity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final round interview with senior leadership

Key Assessment Areas:

• Candidates' marketing and design skills and experience
• Problem-solving abilities and data analysis skills
• Communication and presentation skills
• Cultural fit and alignment with Mastercard's values

Application Tips:

• Highlight relevant marketing and design experience and achievements in your resume
• Prepare examples of your work and be ready to discuss your design process and decision-making
• Demonstrate your understanding of data analysis and its application to marketing strategies
• Showcase your communication skills and ability to present complex ideas clearly and concisely

ATS Keywords: Marketing, Graphic Design, Adobe Creative Suite, Data Analysis, Client Management, Project Execution, Collaboration, Communication, User Experience, Creative Solutions, Digital Marketing, Campaign Management, Audience Segmentation, Brand Consistency, Innovation, Mentorship

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' marketing and design skills, problem-solving abilities, and cultural fit.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• CRM systems and marketing automation tools (e.g., Salesforce, Marketo)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with the listed tools and technologies is beneficial but not always required. Candidates should be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Doing the right thing
• Staying true to our roots
• Innovating in every aspect of our business
• Collaborating and partnering
• Crossing borders

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and forward-thinking
• Adaptable and responsive to change

Self-Assessment Questions:

• Do I align with Mastercard's values and work style?
• Am I comfortable working in a fast-paced, dynamic environment?
• Do I have strong problem-solving skills and the ability to analyze data for actionable insights?
• Can I effectively collaborate with internal and external stakeholders to drive marketing strategies and campaigns?

ASSUMPTION: Candidates who align with Mastercard's values and work style, and possess strong problem-solving skills and the ability to collaborate effectively, will be well-suited to this role.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
• Candidates may need to adapt to new tools, technologies, and processes as the company continues to innovate and evolve
• The role involves client-facing work, which may require travel and flexible scheduling
• The Hong Kong office environment may be fast-paced and competitive, with a strong focus on performance and results

ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and thrive in a fast-paced, competitive environment.

📈 Similar Roles Comparison

• This role is unique in its focus on personalized engagement strategies and graphic design for marketing campaigns
• Compared to related roles in marketing and graphic design, this position offers exposure to a wide range of industries and clients, as well as opportunities for professional development and growth
• Career paths in this role may lead to senior consulting positions, management roles, or specialized marketing and design roles within Mastercard

ASSUMPTION: This role offers unique opportunities for growth and exposure to diverse projects and clients, with potential career paths in consulting, management, or specialized marketing and design roles.

📝 Sample Projects

• Developing a targeted marketing campaign for a financial services client, including personalized engagement strategies, graphic design, and multi-channel media management
• Conducting market research and analysis for a retail client, and using the insights to inform UX/UI design and improve conversion rates
• Collaborating with an e-commerce client to optimize their CRM and analytics for growth, and driving data-driven marketing strategies to increase customer spending and reactivation

ASSUMPTION: These sample projects illustrate the range of responsibilities and the need for strong problem-solving skills, data analysis, and collaboration in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical projects I would work on in this role, and how they align with my skills and interests?
• How does this role support my professional growth and development within the consulting group or Mastercard as a whole?
• What opportunities are there for collaboration and knowledge-sharing with other teams and departments within Mastercard?
• How does Mastercard support work-life balance for its employees, particularly in the Hong Kong office?
• Can you provide examples of how the company has adapted to changes in the market and evolved its products and services to meet evolving customer needs?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing and design experience and achievements
• Prepare examples of your work and be ready to discuss your design process and decision-making
• Draft a cover letter that demonstrates your understanding of the role and your qualifications
• Prepare for the interview by researching Mastercard and practicing common interview questions
• Follow up with the hiring manager or recruiter after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.