📌 Core Information
🔹 Job Title: Consultant - Marketing Manager
🔹 Company: Warner Music Group
🔹 Location: USA - Los Angeles - 777 S. Santa Fe Ave
🔹 Job Type: Full-Time, Hybrid (4 days on-site)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (4 days a week)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive marketing plans aligned with company goals and revenue targets
- Conducting market research and analyzing consumer behavior to identify trends and opportunities
- Managing and optimizing online marketing channels including website, social media, email marketing, and paid advertising
- Collaborating with the Director of Ecommerce to optimize website user experience and conversion rates
- Developing and maintaining relationships with key influencers and media outlets
ASSUMPTION: This role requires a strong understanding of digital marketing channels and proven success in executing marketing campaigns. A background in the music industry or e-commerce is preferred.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing plans aligned with company goals and revenue targets
✅ Conduct market research and analyze consumer behavior to identify trends and opportunities
✅ Define target audience segments and develop effective messaging strategies
✅ Set marketing budgets and track key performance indicators (KPIs)
✅ Create project budgets for approval by client representatives
✅ Develop creative direction for photoshoots and content creation, and budget them
✅ Oversee the execution of photoshoots and content creation, ensuring adherence to budget
✅ Manage and optimize online marketing channels including website, social media, email marketing, and paid advertising
✅ Develop engaging content (text, images, video) for social media platforms, blog, and email campaigns
✅ Oversee SEO/SEM strategies to drive organic traffic and improve search rankings
✅ Run targeted advertising campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads in coordination with our ad agency
✅ Analyze campaign performance and make data-driven adjustments to optimize results
✅ Coordinate with the Director of Ecommerce to optimize website user experience and conversion rates
✅ Implement email marketing campaigns to nurture leads and drive sales, in tandem with our ad agency
✅ Manage online promotions and discounts
✅ Develop and maintain relationships with key influencers and media outlets
ASSUMPTION: This role requires strong analytical and problem-solving skills, as well as the ability to work independently and as part of a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of experience in a marketing role, preferably within the music industry or e-commerce
Required Skills:
- Proven track record of developing and executing successful marketing campaigns
- Strong understanding of digital marketing channels, including social media, email marketing, SEO/SEM, and paid advertising
- Experience with e-commerce platforms and website analytics tools (e.g., Google Analytics)
- Excellent communication, interpersonal, and presentation skills
- Passion for music and a deep understanding of music culture
- Proficient in marketing automation tools
Preferred Skills:
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and Google Workplace
- Experience with graphic design and content creation tools (e.g., Adobe Creative Suite)
- Existing relationships with artists, labels, or music industry professionals
ASSUMPTION: Candidates should have a strong understanding of digital marketing channels and proven success in executing marketing campaigns. A background in the music industry or e-commerce is preferred.
💰 Compensation & Benefits
Salary Range: $33.65 to $36.06 hourly
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on music and merchandise
Working Hours: 40 hours per week, with a flexible schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 2-5 years of experience. Benefits may vary based on the company's benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment, specifically music and entertainment merchandising
Company Size: 51-200 employees
Founded: 1958 (Warner Music Group), 2009 (Warner Music Nashville)
Company Description:
- Warner Music Group is a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives, and passionate team members
- The company is guided by three core values: curiosity, collaboration, and commitment
- Warner Music Nashville is an expansion of Warner Music Group in Music City, home to some of the most iconic country artists in the modern era and a rising generation of talent
Company Specialties:
- Music and entertainment merchandising
- E-commerce
- Digital marketing
- Artist management
Company Website: Warner Music Nashville
ASSUMPTION: Warner Music Group is a large, global company with a strong presence in the music industry. Warner Music Nashville is a smaller, more focused division of the company, specializing in country music and entertainment merchandising.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Director of Ecommerce
Work Arrangement: Hybrid, with 4 days on-site and 1 day remote
Growth Opportunities:
- Potential to move into a management or leadership role within the marketing department
- Opportunity to work with a diverse range of artists and brands
- Chance to gain experience in e-commerce and digital marketing within the music industry
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the marketing department or take on additional responsibilities as the company grows.
🌍 Location & Work Environment
Office Type: Hybrid, with 4 days on-site and 1 day remote
Office Location(s): 777 S. Santa Fe Ave, Los Angeles, CA 90021
Geographic Context:
- Los Angeles is a major hub for the music industry, with a vibrant and diverse cultural scene
- The office is located in the Arts District of downtown Los Angeles, with easy access to public transportation and nearby amenities
- The area is known for its creative energy and entrepreneurial spirit
Work Schedule: 40 hours per week, with a flexible schedule
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility. The location of the office provides easy access to public transportation and nearby amenities, making it a convenient place to work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Director of Ecommerce
Key Assessment Areas:
- Marketing strategy and campaign development
- Digital marketing expertise and experience
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and digital marketing skills
- Include specific examples of successful marketing campaigns you've developed and executed
- Demonstrate your passion for music and understanding of the music industry
- Prepare questions to ask the interviewer about the company's marketing strategy and growth opportunities
ATS Keywords: Marketing, Digital Marketing, E-commerce, SEO, SEM, Social Media, Email Marketing, Campaign Development, Music Industry
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise and cultural fit within the company. The application process may involve submitting a resume, cover letter, and portfolio or examples of previous work.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Creative Suite
- Microsoft Office Suite
- Google Workplace
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Email marketing platforms (Mailchimp, Constant Contact, etc.)
- Paid advertising platforms (Google Ads, Facebook Ads, Instagram Ads, etc.)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned with relevant experience or training.
👔 Cultural Fit Considerations
Company Values:
- Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and innovation. It fuels innovation, and innovation is the key to our future.
- Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
- Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
Work Style:
- Fast-paced and dynamic, with a focus on innovation and creativity
- Collaborative and team-oriented, with a strong emphasis on communication and interpersonal skills
- Results-driven, with a focus on data analysis and performance metrics
Self-Assessment Questions:
- Do you have a passion for music and a deep understanding of the music industry?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have strong analytical and problem-solving skills?
- Are you a strong communicator and team player?
ASSUMPTION: Candidates who are passionate about music and have a strong understanding of the music industry will be a good fit for this role. Strong analytical and problem-solving skills, as well as excellent communication and interpersonal skills, are also essential for success in this role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more stable or predictable work environment
- The hybrid work arrangement may present challenges for candidates who prefer to work remotely or on-site full-time
- The competitive nature of the music industry may present challenges for candidates who are not familiar with the industry or its unique dynamics
- The role may require working with tight deadlines and managing multiple projects simultaneously
ASSUMPTION: The fast-paced, dynamic nature of the music industry and the hybrid work arrangement may present challenges for some candidates. However, the role also offers significant growth opportunities and the chance to work with a diverse range of artists and brands.
📈 Similar Roles Comparison
- This role is similar to other marketing manager roles in the music industry, but may offer more growth opportunities and a greater focus on e-commerce and digital marketing
- The music industry is highly competitive and dynamic, with a constant need for innovation and adaptation
- Career paths in the music industry may vary depending on the specific role and company, but may include opportunities to move into management or leadership roles within the marketing department
ASSUMPTION: This role offers significant growth opportunities and a greater focus on e-commerce and digital marketing compared to similar roles in the music industry. However, the competitive and dynamic nature of the industry may present challenges for some candidates.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for a new album release, including targeted advertising, social media promotion, and email marketing
- Conducting market research and analyzing consumer behavior to identify trends and opportunities for a specific artist or brand
- Managing and optimizing the website for a specific artist or brand, including user experience and conversion rate optimization
ASSUMPTION: These sample projects are intended to illustrate the types of marketing campaigns and projects that may be required for this role. The specific projects and responsibilities may vary depending on the company and the specific needs of its artists and brands.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- What opportunities are there for growth and development within the marketing department?
- How does the company support work-life balance for its employees?
ASSUMPTION: These sample interview questions are intended to help candidates better understand the role and the company's marketing strategy. The specific questions may vary depending on the candidate's background and the company's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and digital marketing skills
- Prepare questions to ask the interviewer about the company's marketing strategy and growth opportunities
- Follow up with the hiring manager within 7-10 business days if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
