Consumer Communications Manager - Homesense

📌 Core Information

🔹 Job Title: Consumer Communications Manager - Homesense

🔹 Company: TJX Companies

🔹 Location: Watford, Hertfordshire, United Kingdom

🔹 Job Type: On-site

🔹 Category: 📣 Marketing Communications (MarCom)

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Playing a crucial role in delivering communications strategy and activation for Homesense.
• Leading and managing a team of agency partners.
• Serving as a brand ambassador for TJX.
• Developing and executing the communications strategy and plans for Homesense with a focus on PR, social media, and experiential channels.

ASSUMPTION: The role requires leadership in an evolving brand environment, emphasizing the importance of adaptability and innovative thinking given the mention of a new agency partnership and ambitious brand goals.

📋 Key Responsibilities

✅ Leading the activation of Q2 in-house communications strategy.

✅ Managing the day-to-day processes of the communications agency, including pitches and rollouts.

✅ Ensuring agency and internal communications alignment across campaign marketing and media.

✅ Developing and activating a comprehensive annual communications brand plan.

✅ Focusing on key strategies including store openings, relocations, and seasonal campaigns.

✅ Overseeing public relations initiatives, including "PRing the PR."

ASSUMPTION: Responsibilities are heavily focused on strategic activation and management of both internal teams and external partners to ensure brand alignment and impactful communications strategies.

🎯 Required Qualifications

Education: Not specified

Experience: At least 5 years in marketing or related field; experience in retail or matrix organizations preferred.

Required Skills:

• Marketing and communications expertise
• Team leadership and management
• Agency management
• Strong data analysis capabilities
• Experience with project management tools like Microsoft Word, Excel, Trello, Google Docs

Preferred Skills:

• Omnichannel experience
• Experience within a large retail business

ASSUMPTION: The role assumes significant experience in leading integrated marketing campaigns and managing multiple communication channels, given the extensive list of required responsibilities and skills.

💰 Compensation & Benefits

Salary Range: Not specified; applicants are advised to inquire during the interview process.

Benefits:

• Opportunities for growth and recognition
• Competitive salary package
• Comprehensive benefits package

Working Hours: 40 hours per week; typically aligns with standard business hours.

ASSUMPTION: Compensation packages are competitive and likely include a range of benefits beyond salary, emphasizing personal and professional development opportunities at TJX Companies.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specializing in the off-price segment

Company Size: 10,001+ employees, providing a broad network and considerable resources for employees.

Founded: Specific founding date not provided, but emphasis on long-standing industry presence.

Company Description:

• Leading off-price apparel and home fashions retailer in the U.S. and worldwide
• Comprises a significant number of retail locations globally
• Committed to sustainability and community initiatives

Company Specialties:

• Off-Price Retail

Company Website: https://jobs.tjx.com/

ASSUMPTION: The focus is on leveraging TJX's reputation and resources, promising stability and opportunity to potential candidates.

📊 Role Analysis

Career Level: Mid to senior-level, requiring extensive experience and leadership abilities.

Reporting Structure: Reports to the Manager of Campaign Marketing at Homesense.

Work Arrangement: On-site full-time role with potential for occasional adjustments as needed.

Growth Opportunities:

• Exposure to a diverse range of marketing channels
• Potential to influence brand strategy at a critical growth stage
• Cross-functional collaboration opportunities

ASSUMPTION: Candidates are expected to drive innovative brand growth, suggesting the company values forward-thinking leadership in this role.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Headquarters at 73 Clarendon Road, Watford, GB

Geographic Context:

• Located in the heart of Watford, providing accessibility to various amenities
• Proximity to London's vibrant business landscape
• Supports a diverse workforce with opportunities for community interaction

Work Schedule: Traditional business hours with potential for flexibility depending on project demands.

ASSUMPTION: The environment is collaborative with a focus on community and engagement, reflecting TJX's commitment to an inclusive corporate culture.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone interview with HR
• Two to three rounds of interviews with team leads and key stakeholders

Key Assessment Areas:

• Leadership and management capabilities
• Strategic thinking and brand development acumen
• Ability to work within a fast-paced retail environment

Application Tips:

• Highlight leadership experiences and successful campaigns
• Demonstrate understanding and experience in retail communications
• Prepare to discuss contributions to team success and strategic projects

ATS Keywords: Marketing, Communications, Project Management, Retail Experience, PR, Social Media, Omnichannel

ASSUMPTION: Emphasis on strong leadership and strategic communication skills will be crucial, reflecting the dynamic nature of the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel)
• Trello for task management
• Google Docs for collaborative work

ASSUMPTION: Proficiency in digital tools and platforms is necessary due to the strategic nature of this role in managing communications and projects effectively.

👔 Cultural Fit Considerations

Company Values:

• Diversity and inclusion
• Community engagement
• Sustainability in business practices

Work Style:

• Collaborative and team-oriented
• Adaptable to change and innovation-driven
• Proactive in seeking solutions and improvements

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced retail environment?
• Can you lead and inspire a team of diverse talents?
• Are you skilled in creating strategic communications that drive business growth?

ASSUMPTION: The role is best suited for individuals who value diversity, community support, and dynamic and flexible work settings.

⚠️ Potential Challenges

• Navigating the integration of new agency partnerships
• Managing communications across a broad range of channels and stakeholders
• Ensuring brand communication strategies align with fast-paced retail environments
• Balancing strategic initiatives with day-to-day operational demands

ASSUMPTION: Candidates should be prepared for the complexities of handling integrated marketing tasks in a large organization.

📈 Similar Roles Comparison

• Higher emphasis on retail brand management compared to traditional communications roles
• Greater focus on strategic integration across multiple communication channels
• Broad scope requiring both strategic oversight and tactical execution skills

ASSUMPTION: Unlike some communications roles, this position combines strategic leadership with tactical execution in a retail setting.

📝 Sample Projects

• Leading the launch of a seasonal campaign for new store openings
• Managing cross-functional initiatives with stakeholders to enhance brand presence
• Development and execution of a holiday communications strategy

ASSUMPTION: Success in this role will include leading impactful communications projects that advance brand objectives.

❓ Key Questions to Ask During Interview

• What are the current challenges in the communications strategy that need immediate attention?
• How is success measured for this role within the company?
• What support does the team require as they transition into the new strategies?
• Can you describe the culture and dynamics within the marketing and communications team?
• How are new communication tools and strategies being integrated at TJX?

ASSUMPTION: Asking these questions will provide insights into the company's strategic priorities and the role's impact on overall business success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include your updated resume highlighting relevant experience
• Prepare a portfolio of previous communications or marketing projects, if applicable
• Ensure contact details are accurate and up to date
• Follow up on your application status one week after submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.