CONSUMER ENGAGEMENT SPECIALIST - TRADE MARKETING

📌 Core Information

🔹 Job Title: Consumer Engagement Specialist - Trade Marketing

🔹 Company: Asahi Europe & International

🔹 Location: Bratislava, Slovakia

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and implementing brand strategies directly at the point of sale
• Creating and coordinating marketing activities
• Monitoring market data and analyzing trends
• Managing budgets and ensuring efficient spending

ASSUMPTION: This role requires a proactive and creative approach, strong analytical skills, and the ability to work independently and in a team.

📋 Key Responsibilities

✅ Manage and implement brand strategies directly at the point of sale with retail customers and in HORECA establishments

✅ Create marketing activities (vystavenia, súťaže, sampling)

✅ Coordinate and collaborate with brand, commercial, financial, and analysis teams

✅ Monitor and analyze market data and trends

✅ Manage and optimize allocated budgets

✅ Collaborate with external agencies and suppliers for marketing materials and activities

✅ Monitor and maintain retail and HORECA establishments

✅ Ensure efficient spending and return on investment

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and data-driven decision making. It requires strong project management skills and the ability to work in a dynamic and fast-paced environment.

🎯 Required Qualifications

Education: University degree, ideally in marketing

Experience: At least 2 years of experience in sales or marketing, ideally in the FMCG or beverage industry

Required Skills:

• Proactive and creative approach
• Strong analytical and problem-solving skills
• Excellent time management and organizational skills
• Strong communication and interpersonal skills
• Fluency in English and Slovak
• Valid driver's license

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of the local market and consumer behavior
• Experience in trade marketing or a similar role

ASSUMPTION: The ideal candidate will have a strong academic background, relevant work experience, and a passion for marketing and consumer behavior. They should be proactive, creative, and able to work independently and in a team.

💰 Compensation & Benefits

Salary Range: €1,780 - €2,500 per month (based on experience and qualifications)

Benefits:

• 5 weeks of vacation
• 2 paid days for volunteering
• Meal contribution
• Flexible working hours (7.5 hours/day)
• Pension contribution
• Cafeteria benefit system
• Wellbeing assistance program
• Support for parents returning from parental leave
• Comprehensive education and development system

Working Hours: 7.5 hours/day, full-time

ASSUMPTION: The salary range is estimated based on industry standards for a marketing role with 2-5 years of experience in Slovakia. The benefits package is comprehensive and designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Asahi Europe & International is part of the Asahi Group Holdings, a leading global beer, spirits, soft drinks, and food group listed on the Tokyo Stock Exchange. They are the custodian of some of the most famous beer brands in the world, including Asahi Super Dry, Peroni Nastro Azzurro, Grolsch, Kozel, and Pilsner Urquell.

Company Size: Asahi Europe & International has 10,000+ employees globally, with a significant presence in Europe. This size allows for a diverse range of opportunities and a robust infrastructure to support employee growth and development.

Founded: Asahi Group Holdings was founded in 1989, with Asahi Europe & International established later as a regional subsidiary.

Company Description:

• Asahi Europe & International is committed to conducting its business responsibly, with regard to the environment and society.
• The company offers a wide choice of non-alcoholic options and educates consumers on the adverse effects alcohol may have on society when not consumed in moderation.
• They are dedicated to inspiring consumers to enjoy their beers responsibly.

Company Specialties:

• Beverages
• Beer
• Cider
• Brewery
• Breweries
• And brewing

Company Website: http://www.asahiinternational.com

ASSUMPTION: Asahi Europe & International is a well-established and respected company in the beverage industry, with a strong commitment to corporate social responsibility and sustainable business practices.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution. It offers opportunities for growth and development within the marketing function and the broader organization.

Reporting Structure: The Consumer Engagement Specialist reports directly to the Marketing Manager and works closely with cross-functional teams, including brand, commercial, financial, and analysis teams.

Work Arrangement: This is an on-site role based in Bratislava, Slovakia. The working hours are flexible, with a full-time commitment of 7.5 hours per day.

Growth Opportunities:

• Progression within the marketing function, such as senior marketing roles or specialist positions in other brands or regions
• Transition to other functions within the organization, such as commercial, finance, or supply chain roles
• International assignments or expatriate opportunities within the Asahi Group Holdings

ASSUMPTION: The Consumer Engagement Specialist role offers a unique blend of strategic and tactical responsibilities, providing an excellent platform for career growth and development within the marketing function and the broader organization.

🌍 Location & Work Environment

Office Type: The Bratislava office is a modern, collaborative workspace with a mix of open-plan and private offices. The company culture is dynamic, innovative, and inclusive, with a strong emphasis on teamwork and collaboration.

Office Location(s): The role is based in Bratislava, Slovakia, with the company's regional headquarters located at Ovocny trh 8, Prague 110 00, Czech Republic.

Geographic Context:

• Bratislava is the capital and largest city of Slovakia, with a population of approximately 424,000 people
• The city is known for its rich history, beautiful architecture, and vibrant cultural scene
• Bratislava is an important economic, cultural, and transportation hub in Central Europe

Work Schedule: The working hours are flexible, with a full-time commitment of 7.5 hours per day. The role may require occasional travel to retail customers and HORECA establishments.

ASSUMPTION: The Bratislava office offers a modern, collaborative work environment, with a strong emphasis on teamwork and innovation. The city of Bratislava provides a high quality of life, with a rich cultural scene, affordable living costs, and excellent connectivity to other major European cities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the recruiter
• On-site interview with the hiring manager and a member of the marketing team
• Final interview with the marketing director
• Job offer and onboarding

Key Assessment Areas:

• Marketing and brand strategy knowledge
• Analytical and problem-solving skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values
• Motivation and career aspirations

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a dynamic environment
• Research the company and the beverage industry to demonstrate your understanding and enthusiasm for the role
• Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement

ATS Keywords: Marketing, Trade Marketing, Brand Strategy, Consumer Engagement, Retail, HORECA, Data Analysis, Budget Management, Project Management, Teamwork, Collaboration, English, Slovak, Driver's License

ASSUMPTION: The interview process for the Consumer Engagement Specialist role will focus on assessing the candidate's marketing and brand strategy knowledge, analytical and problem-solving skills, communication and interpersonal skills, cultural fit, and motivation for the role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Salesforce Marketing Cloud, HubSpot, Marketo)
• Data analysis tools (e.g., Excel, Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Communication and collaboration tools (e.g., Microsoft Office Suite, Google Workspace, Slack)

ASSUMPTION: The Consumer Engagement Specialist role requires proficiency in marketing automation, data analysis, and project management tools. Familiarity with industry-standard tools and a willingness to learn new technologies are essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for our brands and our business
• Collaboration and teamwork
• Innovation and continuous improvement
• Responsibility and integrity
• Customer focus

Work Style:

• Dynamic and fast-paced environment
• Strong emphasis on teamwork and collaboration
• Results-driven and data-informed decision making
• Flexible and adaptable approach to work
• Open and inclusive culture that values diversity and inclusion

Self-Assessment Questions:

• How do you align with the company's values, particularly 'passion for our brands and our business' and 'innovation and continuous improvement'?
• How do you approach working in a dynamic and fast-paced environment, and how do you ensure your work remains organized and efficient?
• How do you balance strategic thinking with tactical execution, and how do you ensure you are delivering on both fronts?

ASSUMPTION: The ideal candidate for the Consumer Engagement Specialist role will demonstrate a strong alignment with the company's values, a dynamic and adaptable work style, and a proven track record of delivering results in a fast-paced environment.

⚠️ Potential Challenges

• The role may require occasional travel to retail customers and HORECA establishments
• The work environment can be dynamic and fast-paced, with tight deadlines and competing priorities
• The role may involve managing multiple projects simultaneously, requiring strong organizational skills and time management
• The role may require working with external agencies and suppliers, necessitating strong communication and negotiation skills

ASSUMPTION: The Consumer Engagement Specialist role offers a unique blend of strategic and tactical responsibilities, providing an excellent platform for career growth and development within the marketing function and the broader organization. However, the role also presents challenges that require strong organizational skills, adaptability, and a results-driven approach.

📈 Similar Roles Comparison

• Compared to other marketing roles, the Consumer Engagement Specialist role places a stronger emphasis on trade marketing, retail customer management, and data-driven decision making
• The role requires a unique blend of strategic thinking, tactical execution, and strong analytical skills, making it an attractive option for marketing professionals looking to expand their skillset and advance their career
• The role offers opportunities for growth and development within the marketing function and the broader organization, with a clear path to progression into senior marketing roles or specialist positions in other brands or regions

ASSUMPTION: The Consumer Engagement Specialist role offers a unique blend of strategic and tactical responsibilities, providing an excellent platform for career growth and development within the marketing function and the broader organization. Compared to other marketing roles, this position requires a strong focus on trade marketing, retail customer management, and data-driven decision making.

📝 Sample Projects

• Developing and implementing a trade marketing campaign to increase brand visibility and sales in retail stores
• Analyzing market data and consumer behavior to identify trends and optimize marketing strategies
• Managing and optimizing the marketing budget to ensure efficient spending and return on investment
• Collaborating with external agencies and suppliers to create and execute marketing materials and activities
• Monitoring and maintaining retail and HORECA establishments to ensure brand compliance and optimal product placement

ASSUMPTION: The Consumer Engagement Specialist role involves a wide range of projects, from strategic planning and tactical execution to data analysis and budget management. These projects require strong analytical skills, creativity, and a results-driven approach.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the role fit into the broader marketing strategy for the company's brands?
• What are the key priorities for the role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing employees?
• What are the most challenging aspects of the role, and how can I best prepare for them?

ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a dynamic environment
• Research the company and the beverage industry to demonstrate your understanding and enthusiasm for the role
• Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement
• Follow up with the recruiter one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.