Consumer Experience Acquisition & Retention Manager

📌 Core Information

🔹 Job Title: Consumer Experience Acquisition & Retention Manager

🔹 Company: JT International S.A.

🔹 Location: Cairo, Al Qāhirah, Egypt

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-05-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Co-designing and executing activation strategies for brand objectives
• Developing consumer mechanic programs for direct engagement
• Analyzing program data and providing optimization recommendations
• Managing brand ambassadors and product experts communities
• Collaborating with other functions to ensure project alignment with budget and objectives
• Managing multiple projects in a fast-paced environment
• Applying commercial acumen to support strategic decision-making

ASSUMPTION: This role requires a strong understanding of brand marketing and consumer engagement strategies. The ideal candidate will have experience in premium brand marketing within FMCG, automotive, or real estate industries.

📋 Key Responsibilities

✅ Supporting the development of omnichannel brand activation programs in line with brand strategy and objectives

✅ Designing promotions and mechanics for direct consumer engagement in stores and other touchpoints

✅ Collecting and analyzing programs' data and providing optimization recommendations

✅ Supporting in managing brand ambassadors and product experts communities, including onboarding, training, and constant feedback exchange

✅ Collaborating with other functions to ensure all development programs are in line with budget and brand objectives

✅ Managing multiple projects simultaneously in a fast-paced environment, ensuring timely and effective execution

✅ Applying commercial acumen to support strategic decision-making and drive business impact

✅ Overseeing budget planning and control to ensure delivery of objectives on time and within scope

ASSUMPTION: This role requires strong project management skills, as well as the ability to analyze data and make strategic decisions based on that analysis.

🎯 Required Qualifications

Education: Degree in Marketing, Business, or related field

Experience: 3-5 years in premium brand marketing (FMCG, Automotive, or Real Estate preferred)

Required Skills:

• Skilled in branding tools, marketing platforms, analytics, and MS Office
• Strong leadership, communication, and project management skills
• Proven experience in 360° marketing strategy within FMCG, automotive, or premium real estate
• Strong analytical skills to evaluate options and support business decisions
• Strategic thinking with solid understanding of data and numbers
• Efficiency-focused, simplifies processes and eliminates redundancies
• Skilled in structured problem solving and change management

Preferred Skills:

• CRM knowledge

ASSUMPTION: The ideal candidate will have a strong background in marketing and experience working with branding tools, marketing platforms, and analytics. They should also possess strong leadership, communication, and project management skills.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between EGP 300,000 and EGP 450,000 per year, based on industry standards for a Marketing Manager role in Cairo. This estimate is subject to change based on the candidate's experience and qualifications.

Benefits:

• Wellbeing initiatives
• Flexible work arrangements
• Growth opportunities
• Unique family leave policy

Working Hours: Full-time position with standard office hours, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: JTI operates in the tobacco manufacturing industry, with a focus on creating premium brands and innovative products. The company is present in 130 countries worldwide.

Company Size: JTI is a large multinational corporation with over 10,000 employees globally. This size allows for ample opportunities for career growth and development.

Founded: JTI was founded in 1999 as a subsidiary of Japan Tobacco Inc.

Company Description:

• JTI believes in freedom and the power of choice, reflected in its wide range of products and commitment to innovation
• The company values its employees and fosters a work environment that encourages growth, travel, and development
• JTI has been awarded Global Top Employer status for 10 consecutive years, reflecting its commitment to employee satisfaction and development

Company Specialties:

• Supply Chain
• Marketing
• Corporate Affairs
• Regulatory Affairs
• Agricultural Operations
• Research & Development
• Human Resources
• Careers
• International Mobility
• Training
• Finance
• Graduates and Interns

Company Website: jti.com

ASSUMPTION: JTI's large size and global presence offer numerous opportunities for career growth and development. The company's commitment to employee satisfaction and development is reflected in its Global Top Employer status.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: The Consumer Experience Acquisition & Retention Manager will report directly to the Marketing Director and work closely with other marketing and brand management teams.

Work Arrangement: This is an on-site position, with the possibility of flexible work arrangements depending on the company's policies and the employee's needs.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Senior Manager or Director
• Expansion into other areas of the business, such as supply chain, regulatory affairs, or corporate affairs
• International assignments or relocation opportunities, given JTI's global presence

ASSUMPTION: The Consumer Experience Acquisition & Retention Manager role offers ample opportunities for career growth and development within JTI's marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: JTI's Cairo office is a modern, professional environment that fosters collaboration and innovation.

Office Location(s): Cairo, Egypt

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people
• The city is known for its rich history, cultural attractions, and vibrant nightlife
• Cairo offers a mix of modern and traditional experiences, with a cost of living that is generally lower than in other major global cities

Work Schedule: Standard office hours, Monday to Friday, with the possibility of flexible work arrangements depending on the company's policies and the employee's needs.

ASSUMPTION: Cairo offers a unique blend of history, culture, and modern amenities, making it an attractive location for both work and leisure. The city's lower cost of living compared to other major global cities may also be an attractive factor for some candidates.

💼 Interview & Application Insights

Typical Process:

• Phone screening with the Talent Advisor
• Assessment tests
• Interviews
• Offer

Key Assessment Areas:

• Marketing and brand management expertise
• Analytical and problem-solving skills
• Leadership and communication abilities
• Cultural fit with JTI's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and brand management experience, as well as your analytical and problem-solving skills
• Be prepared to discuss your experience with branding tools, marketing platforms, and analytics, as well as your ability to manage multiple projects in a fast-paced environment
• Demonstrate your understanding of JTI's company culture and values, and how your skills and experience align with the role's requirements

ATS Keywords: Branding tools, marketing platforms, analytics, MS Office, CRM knowledge, leadership, communication, project management, analytical skills, strategic thinking, efficiency-focused, problem-solving, change management

ASSUMPTION: JTI's application process is designed to assess candidates' marketing and brand management expertise, as well as their analytical and problem-solving skills. The company places a strong emphasis on cultural fit and values-driven hiring.

🛠️ Tools & Technologies

• Branding tools (e.g., Adobe Creative Suite, Canva)
• Marketing platforms (e.g., Google Analytics, Hootsuite, Mailchimp)
• Analytics tools (e.g., Microsoft Excel, Tableau, Power BI)
• CRM software (e.g., Salesforce, HubSpot, Zoho CRM)

ASSUMPTION: The Consumer Experience Acquisition & Retention Manager role requires proficiency in a range of branding, marketing, and analytics tools. The specific tools used may vary depending on the company's preferences and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Freedom: JTI believes in the power of choice and encourages employees to think independently and take ownership of their work
• Integrity: JTI values honesty, transparency, and ethical behavior in all aspects of its business
• Respect: JTI fosters a culture of respect for employees, customers, and partners, valuing diversity and inclusion

Work Style:

• Collaborative: JTI encourages cross-functional collaboration and teamwork to drive innovation and success
• Agile: JTI values adaptability and the ability to pivot quickly in response to changing market conditions and customer preferences
• Data-driven: JTI makes decisions based on data and analytics, using insights to inform strategy and execution

Self-Assessment Questions:

• Do you embrace JTI's value of freedom, and how have you demonstrated your ability to think independently and take ownership of your work in previous roles?
• How do you embody JTI's value of integrity, and how have you handled ethical dilemmas in the past?
• How do you demonstrate respect for others in your work, and how have you fostered a culture of inclusion and diversity in previous roles?

ASSUMPTION: JTI's company culture is built on a foundation of freedom, integrity, and respect. Candidates should be prepared to demonstrate their alignment with these values and provide specific examples of how they have embodied them in previous roles.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, which can be challenging for some candidates
• The role may involve managing brand ambassadors and product experts communities, which can be complex and time-consuming
• The role may require working with tight deadlines and in a fast-paced environment, which can be stressful for some candidates
• The role may require working with a diverse range of stakeholders, which can be challenging for some candidates

ASSUMPTION: The Consumer Experience Acquisition & Retention Manager role presents a range of challenges that can be both rewarding and demanding. Candidates should be prepared to manage multiple projects, work with tight deadlines, and collaborate effectively with a diverse range of stakeholders.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager role, but with a focus on consumer experience acquisition and retention
• This role is similar to a Brand Manager role, but with a broader scope of responsibilities and a focus on consumer engagement
• This role is similar to a Project Manager role, but with a focus on marketing and brand management projects

ASSUMPTION: The Consumer Experience Acquisition & Retention Manager role is similar to other marketing and brand management roles, but with a unique focus on consumer engagement and retention. Candidates should be prepared to leverage their marketing and project management skills to drive success in this role.

📝 Sample Projects

• Developing and executing a consumer engagement campaign for a new product launch
• Analyzing consumer data to identify trends and opportunities for brand growth and retention
• Managing a team of brand ambassadors and product experts to drive consumer engagement and education

ASSUMPTION: The Consumer Experience Acquisition & Retention Manager role involves a range of projects focused on consumer engagement, data analysis, and team management. Candidates should be prepared to demonstrate their experience with similar projects and their ability to drive success in a fast-paced, dynamic environment.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does JTI support the professional development and growth of its employees?
• What are the key challenges facing the Consumer Experience Acquisition & Retention Manager role in the next 12-24 months?
• How does JTI measure the success of its brand activation programs, and how can I contribute to improving these metrics?
• What are the key priorities for the Consumer Experience Acquisition & Retention Manager role in the first 90 days?

ASSUMPTION: The interview process for the Consumer Experience Acquisition & Retention Manager role is an opportunity for candidates to learn more about the role, the team, and the company. Candidates should be prepared to ask insightful questions that demonstrate their interest in the role and their understanding of the company's goals and objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and brand management experience, as well as your analytical and problem-solving skills
• Prepare for assessment tests and interviews by reviewing the job description and practicing common marketing and brand management interview questions
• Follow up with the Talent Advisor one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.