📌 Core Information
🔹 Job Title: Consumer Marketing Campaigns Manager
🔹 Company: Edmentum
🔹 Location: United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth and lifecycle marketing strategies for Edmentum’s direct-to-consumer offering, Apex Learning Virtual School.
- Collaborating cross-functionally with product, creative, analytics, and sales teams to deliver scalable marketing programs.
- Leveraging data and analytics to inform campaign planning, track performance, and optimize tactics.
- Managing project timelines and coordinating campaign calendars to ensure on-time delivery of marketing initiatives.
- Staying current on DTC trends in the online learning space and recommending innovative approaches to increase market penetration and retention.
ASSUMPTION: This role requires a strong balance of creativity, data-driven decision making, and project management skills. The ideal candidate will have experience in B2C or DTC ecommerce environments and a passion for education and innovation in online learning.
📋 Key Responsibilities
✅ Develop and execute full-funnel campaign strategies to drive awareness, consideration, enrollment, and retention for Apex Learning Virtual School.
✅ Own and optimize lifecycle marketing initiatives across email, SMS, paid media, social, content, and web—leveraging segmentation, automation, and personalization.
✅ Continually test and optimize campaigns to maximize effectiveness and conversions.
✅ Partner with creative and content teams to develop compelling messaging and assets aligned with key personas and customer journeys.
✅ Use data and analytics to inform campaign planning, track performance, and iterate on tactics to improve ROI and key conversion metrics.
✅ Track and report on campaign effectiveness and trends; create monthly reports for marketing and executive teams that include analysis of current activity and future marketing recommendations based on trend data.
✅ Coordinate campaign calendars and manage project timelines, ensuring on-time delivery of all marketing initiatives.
✅ Implement best practices in database management to increase data integrity and market reach.
✅ Stay current on DTC trends in the online learning space and recommend innovative approaches to increase market penetration and retention.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple campaigns and initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field; MBA a plus
Experience: 5+ years of experience in marketing campaign management, preferably in a B2C or DTC ecommerce environment
Required Skills:
- Proven success in growth and lifecycle marketing, with experience designing and executing multi-channel campaigns
- Strong analytical mindset with ability to translate data into actionable insights and optimizations
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo), CRM systems, and web analytics tools (e.g., Google Analytics)
- Excellent project management, communication, and collaboration skills
- Passion for education and innovation in online learning. Experience marketing to parents a plus
Preferred Skills:
- Experience with marketing to parents and families
- Familiarity with the online learning industry and trends
ASSUMPTION: Given the role's focus on data-driven decision making and cross-functional collaboration, candidates with a strong analytical mindset and proven project management skills will be most successful.
💰 Compensation & Benefits
Salary Range: $85,000 - $95,000 USD (based on market research and alignment with company compensation principles)
Benefits:
- Medical, dental, and vision insurance with various plan options
- 401(k) retirement plan with company matching
- Flexible Time Away Program, including paid holidays, floating holidays, wellness days, and winter office closure
- Resources to promote wellness and support both professional and personal well-being
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and the responsibilities of the role. Actual compensation will be determined based on multiple factors, including relevant experience and skill sets.
📌 Applicant Insights
🔍 Company Context
Industry: Edmentum operates in the e-learning providers industry, focusing on education technology solutions, curriculum and assessments, and blended and personalized learning.
Company Size: Edmentum is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded: Edmentum was founded in 1999 and is headquartered in Bloomington, MN.
Company Description:
- Edmentum believes that every student deserves the opportunity to thrive, whether they seek to catch up, stay on track, or simply chart their own path.
- The company pairs comprehensive, research-backed learning acceleration solutions with empowered and supported educators to change the direction of students’ lives.
- Edmentum is committed to pay transparency and providing a comprehensive benefits package to support employees’ overall well-being and work-life balance.
Company Specialties:
- Education technology solutions
- Curriculum and assessments provider
- Blended and personalized learning
- Online learning
Company Website: http://www.edmentum.com
ASSUMPTION: Edmentum’s focus on education technology and personalized learning makes it an attractive option for marketing professionals interested in making a significant impact on students’ lives.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a proven track record in marketing campaign management and a strong analytical mindset.
Reporting Structure: The Consumer Marketing Campaigns Manager will report directly to the Senior Marketing Manager and work closely with cross-functional teams, including product, creative, analytics, and sales.
Work Arrangement: This is a remote-first role, with the expectation of working remotely solely. However, the team may occasionally gather for in-person meetings or events.
Growth Opportunities:
- As Edmentum continues to grow, there may be opportunities for the Consumer Marketing Campaigns Manager to take on additional responsibilities or move into a leadership role.
- The company’s focus on innovation and continuous improvement provides ample opportunities for professional development and growth.
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on Edmentum’s direct-to-consumer offering and the company’s overall success.
🌍 Location & Work Environment
Office Type: Remote-first, with no physical office requirement
Office Location(s): Edmentum’s headquarters is located in Bloomington, MN, but employees are not required to be based in this location.
Geographic Context:
- The United States offers a large and diverse market for Edmentum’s direct-to-consumer offering, Apex Learning Virtual School.
- Working remotely provides the opportunity to live and work anywhere in the United States, with the flexibility to balance personal and professional responsibilities.
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote-first work arrangement offers candidates the opportunity to work from anywhere in the United States, with the flexibility to balance personal and professional responsibilities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Data-driven decision making and analytical skills
- Campaign planning and execution
- Project management and prioritization
- Collaboration and communication skills
- Cultural fit and alignment with Edmentum’s mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of Edmentum’s mission and the online learning industry in your application materials.
- Prepare for the interview by researching Edmentum’s products, services, and competitors, as well as the company’s unique value proposition.
ATS Keywords: Marketing campaign management, growth marketing, lifecycle marketing, data-driven decision making, project management, online learning, Edmentum, Apex Learning Virtual School
ASSUMPTION: Edmentum’s application process is designed to assess candidates’ technical skills, cultural fit, and alignment with the company’s mission and values. Tailoring application materials to these factors will increase the likelihood of success.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce)
- Web analytics tools (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to execute campaigns, track performance, and optimize tactics.
👔 Cultural Fit Considerations
Company Values:
- Put Students First
- Act with Integrity
- Collaborate and Grow Together
- Embrace Change and Innovation
- Deliver Results with Excellence
Work Style:
- Data-driven and analytical mindset
- Collaborative and team-oriented approach
- Strong project management skills
- Adaptable and flexible in a fast-paced, evolving environment
- Passionate about education and online learning
Self-Assessment Questions:
- How do you prioritize and manage multiple projects simultaneously, and how do you ensure that you are delivering on time and to a high standard?
- Can you provide an example of a time when you used data to inform a marketing campaign and drive meaningful results?
- How do you approach collaboration and communication with cross-functional teams, and how do you ensure that you are aligned with their priorities and goals?
ASSUMPTION: Edmentum’s company values and work style emphasize data-driven decision making, collaboration, and a passion for education and online learning. Candidates who align with these factors will be most successful in this role.
⚠️ Potential Challenges
- The role requires a high degree of cross-functional collaboration and project management, which can be challenging in a remote work environment.
- The online learning industry is constantly evolving, requiring the Consumer Marketing Campaigns Manager to stay current on trends and adapt quickly to changes in the market.
- The role involves managing multiple campaigns and initiatives simultaneously, which can be demanding and require strong prioritization and time management skills.
- The remote-first work arrangement may present challenges in maintaining work-life balance and staying connected with colleagues and the broader organization.
ASSUMPTION: These challenges can be mitigated by strong project management skills, effective communication and collaboration, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- Compared to other marketing campaign management roles, this position offers a unique focus on the direct-to-consumer online learning space and the opportunity to make a significant impact on students’ lives.
- The online learning industry is characterized by rapid growth and innovation, providing ample opportunities for professional development and growth.
- This role offers a competitive salary range and comprehensive benefits package, comparable to similar roles in the industry.
ASSUMPTION: Candidates should consider the unique aspects of this role and the online learning industry when evaluating their fit and potential for growth and success.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive enrollment for Apex Learning Virtual School’s upcoming academic year, targeting parents and families with school-aged children.
- Optimizing lifecycle marketing initiatives to improve retention rates and reduce churn for existing Apex Learning Virtual School students.
- Collaborating with the creative team to develop compelling messaging and assets for a targeted email campaign promoting Apex Learning Virtual School’s unique features and benefits.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Consumer Marketing Campaigns Manager may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the marketing department, and how does this role fit into the broader organization?
- How does Edmentum support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign that Edmentum has executed, and what made it particularly effective?
- How does Edmentum approach data privacy and security, particularly in the context of marketing to families and students?
- What are the most significant challenges facing the online learning industry, and how is Edmentum positioned to address them?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/edmentum/jobs/5547925004
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for the interview by researching Edmentum’s products, services, and competitors, as well as the company’s unique value proposition.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
