🔹 Job Title: Consumer Marketing Director - CEMEA
🔹 Company: Visa
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, stakeholder management, and data analysis skills. The ideal candidate should have extensive experience in brand management, particularly in the travel and e-commerce industries.
✅ Develop brand strategies to increase Visa brand preference and provide executive-level overviews of brand health across CEMEA
✅ Build and align Visa's brand positioning to various business segments and key audiences in CEMEA
✅ Identify strategic opportunities to grow Visa's consumer base in profitable business segments
✅ Prioritize and develop a communication framework that integrates social, brand, product, business segments, and other business priorities under one brand positioning
✅ Collaborate with global and sub-regional teams, represent CEMEA in global forums, and implement global strategies in CEMEA
✅ Lead a high-performing consumer marketing team, providing guidance, mentorship, and feedback to team members
✅ Own the relationship with creative agencies and ecosystem partners, providing clear creative direction and monitoring project timelines
ASSUMPTION: This role involves a high degree of cross-functional collaboration and stakeholder management. The ideal candidate should be comfortable working in a matrixed, distributed global organization and navigating complex projects.
Education: Minimum of Bachelor's Degree or equivalent
Experience: 15+ years of relevant marketing experience, particularly in brand management and the travel and e-commerce industries
Required Skills:
Preferred Skills:
ASSUMPTION: Given the strategic nature of this role, candidates with a proven track record in developing and implementing marketing strategies and plans that scale across different regions will be highly sought after.
Salary Range: Industry standard for a Marketing Director role in the United Arab Emirates is AED 400,000 - 600,000 per annum, depending on experience and qualifications. Visa is known for offering competitive compensation packages.
Benefits:
Working Hours: This is a hybrid position with an expectation of a few days in the office. The standard working hours are Sunday to Thursday, 9:00 AM to 5:30 PM, with a 30-minute lunch break.
ASSUMPTION: Visa is known for offering comprehensive benefits packages to attract and retain top talent. The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
Industry: Visa operates in the global payments technology industry, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Visa was founded in 1958 and has since grown to become a world leader in digital payments.
Company Description:
Company Specialties:
Company Website: https://corporate.visa.com/en/careers.html
ASSUMPTION: Visa's large size and global presence offer applicants the opportunity to work on high-impact projects and gain exposure to diverse teams and cultures.
Career Level: This role is at the director level, reporting directly to the CEMEA Marketing Head and working closely with global and sub-regional teams.
Reporting Structure: The Consumer Marketing Director will lead a high-performing consumer marketing team and collaborate with various stakeholders across the organization.
Work Arrangement: This is a hybrid position with an expectation of a few days in the office. The specific number of days in the office will be confirmed by the hiring manager.
Growth Opportunities:
ASSUMPTION: Given Visa's large size and global presence, there are ample opportunities for career growth and development within the organization.
Office Type: Visa's Dubai office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 900 Metro Center Blvd, Foster City, California, US; 12301 Research Blvd, Austin, TX 78759, US; 1004 NW 65th Ave, Miami, FL 33126, US; 1 Market St, San Francisco, CA 94105, US; 900 Metro Center Blvd, Foster City, CA 94404, US
Geographic Context:
Work Schedule: The standard working hours are Sunday to Thursday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. The work schedule may vary depending on the specific needs of the role and the team.
ASSUMPTION: Visa's Dubai office offers a modern, collaborative work environment that fosters innovation and creativity. The geographic context of Dubai and the United Arab Emirates provides a high quality of life and opportunities for personal and professional growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Strategic marketing, brand management, travel industry, e-commerce, paid social media, collaboration, project management, communication skills, team leadership, data analysis, consumer research, market trends monitoring, creative direction, stakeholder management, resource allocation, mentorship, continuous improvement
ASSUMPTION: Visa's interview process is designed to assess the candidate's strategic thinking, cross-functional collaboration, and leadership skills. The company values candidates who can demonstrate a strong understanding of the brand and marketing principles.
ASSUMPTION: Visa uses a range of marketing automation, social media management, data analysis, and project management tools to support its marketing efforts. The specific tools used may vary depending on the role and the team.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Visa values candidates who can demonstrate a strong fit with the company's values and work style. The self-assessment questions are designed to help candidates evaluate their suitability for the role and the company culture.
ASSUMPTION: The Consumer Marketing Director role presents unique challenges related to stakeholder management, project complexity, and work arrangement. Candidates should be comfortable working in a dynamic, fast-paced environment and be able to balance strategic thinking with hands-on execution.
ASSUMPTION: The Consumer Marketing Director role at Visa is unique in its focus on the payments ecosystem, travel, and e-commerce industries. The company's global presence and matrixed organization structure offer opportunities for cross-functional collaboration and career growth that may not be available in other marketing director roles.
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Consumer Marketing Director may be responsible for in this role. The specific projects may vary depending on the team's priorities and the organization's needs.
ASSUMPTION: The key questions to ask during the interview are designed to help candidates better understand the team dynamics, company culture, and expectations for the role. Candidates should use these questions to demonstrate their interest in the position and their fit with the company's values and work style.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.