📌 Core Information
🔹 Job Title: Consumer Marketing Lead
🔹 Company: Perplexity AI
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing global consumer marketing strategies to build the Perplexity brand and drive usage.
- Managing and ensuring successful launch and ongoing marketing activities around key global partnerships.
- Collaborating with brand and design teams to produce creative content and activations.
- Building and managing the measurement of consumer marketing activities and partnerships based on key metrics and insights.
- Working closely with product, brand, and business development teams to ensure the success of strategic partnerships.
ASSUMPTION: This role requires a high level of creativity, business acumen, and the ability to work under tight deadlines in a fast-paced, agile environment.
📋 Key Responsibilities
✅ Develop and implement the overall consumer marketing strategy focused on building the Perplexity brand and driving usage.
✅ Ensure the successful launch and ongoing marketing activities around key global partnerships (i.e., co-marketing, sports, entertainment, and talent).
✅ Partner with brand and design teams to produce content and other creative around partnerships and other consumer activations.
✅ Build and manage the measurement of consumer marketing activities and partnerships while maximizing the success of these projects based on key metrics and insights.
✅ Collaborate with product, brand, and business development teams to ensure the success of strategic partnerships.
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not required.
Experience: Extensive experience (5-10 years) marketing consumer products and working with entertainment, talent, and other co-marketing partners.
Required Skills:
- Proven ability to drive from strategy to developing creative to execution on fast-moving projects.
- Strong execution skills and an eye for detail.
- Ability to thrive in a small, agile team with a strong sense of initiative and ownership.
- Leverage creative thinking to help with partnerships go-to-market and solve problems during the implementation process.
- Outstanding interpersonal skills, emotional intelligence (EQ), and ability to persuade/drive alignment among differing perspectives.
Preferred Skills:
- Experience working in a startup environment.
- Fluency in multiple languages.
ASSUMPTION: Candidates with experience in global marketing, entertainment, and talent partnerships will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a Marketing Lead with 5-10 years of experience in a fast-growing startup).
Benefits:
- Comprehensive health, dental, and vision insurance for you and your dependents.
- 401(k) plan.
- Equity as part of the total compensation package.
Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Perplexity AI operates in the software development industry, specifically focusing on AI-powered answer engines and decision-making tools.
Company Size: Perplexity AI is a small, fast-growing startup with 11-50 employees. This size offers applicants the opportunity to have a significant impact on the company's growth and success.
Founded: Perplexity AI was founded in December 2022, making it a relatively new but rapidly growing company.
Company Description:
- Perplexity AI is an AI-powered answer engine founded to build accurate, trustworthy AI that powers decision-making for people and assistive AI.
- The company has raised over $1B in venture investment from prominent leaders and investors, including Elad Gill, Daniel Gross, Jeff Bezos, Accel, IVP, NEA, Nvidia, and Samsung.
- Perplexity AI aims to make the platform a household name globally by driving user growth and strategic partnerships.
Company Specialties:
- AI-powered answer engine and decision-making tools.
- Global marketing and strategic partnerships.
- Building and scaling consumer-facing AI products.
Company Website: Perplexity AI
ASSUMPTION: Perplexity AI's rapid growth and investment from prominent leaders indicate a strong commitment to the company's mission and potential for long-term success.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and a proven track record in consumer marketing and global partnerships.
Reporting Structure: The Consumer Marketing Lead will report directly to the Chief Marketing Officer (CMO) and work closely with product, brand, and business development teams.
Work Arrangement: This role offers a remote work arrangement, allowing for flexibility and work-life balance.
Growth Opportunities:
- As Perplexity AI continues to grow, there may be opportunities for the Consumer Marketing Lead to take on additional responsibilities or move into a more senior role within the marketing organization.
- The company's rapid expansion also presents opportunities for the successful candidate to gain experience in global marketing, strategic partnerships, and working with high-profile clients and talent.
ASSUMPTION: The Consumer Marketing Lead will play a critical role in driving Perplexity AI's growth and success, making this an excellent opportunity for a motivated and experienced marketing professional.
🌍 Location & Work Environment
Office Type: Remote work environment with no physical office location.
Office Location(s): N/A (Remote work)
Geographic Context:
- Perplexity AI is a remote-first company, allowing employees to work from anywhere with a reliable internet connection.
- The company's headquarters is in San Francisco, California, but employees are not required to be based in the area.
- Working remotely offers applicants the opportunity to maintain a healthy work-life balance and avoid commuting.
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely.
ASSUMPTION: The remote work environment may require strong self-motivation, time management, and communication skills to ensure productivity and collaboration with the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the HR team.
- In-depth interviews with cross-functional teams, including marketing, product, and business development.
- Final interview with the CMO or another senior leader.
Key Assessment Areas:
- Marketing strategy and creativity.
- Global partnership experience and negotiation skills.
- Project management and execution skills.
- Interpersonal and communication skills.
Application Tips:
- Tailor your resume and cover letter to highlight your experience in consumer marketing, global partnerships, and project execution.
- Prepare examples of successful marketing campaigns and partnerships you've led in the past.
- Demonstrate your understanding of Perplexity AI's mission and how your skills and experience align with the company's goals.
ATS Keywords: Consumer Marketing, Global Marketing, Entertainment Partnerships, Talent Partnerships, Co-Marketing, Strategic Partnerships, Brand Building, Usage Growth, Creative Development, Project Execution, Interpersonal Skills, Emotional Intelligence, Problem Solving, Measurement of Marketing Activities
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Jira).
- Marketing automation and analytics tools (e.g., HubSpot, Google Analytics, Marketo).
- Design and creative tools (e.g., Adobe Creative Suite, Canva, Sketch).
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace).
ASSUMPTION: The successful candidate should be comfortable using a variety of marketing, project management, and communication tools to ensure effective collaboration and execution.
👔 Cultural Fit Considerations
Company Values:
- Curiosity-driven.
- User-focused.
- Collaborative.
- Innovative.
Work Style:
- Agile and fast-paced.
- Collaborative and cross-functional.
- Data-driven and results-oriented.
- Adaptable and open to feedback.
Self-Assessment Questions:
- How do you embody Perplexity AI's core values in your daily work?
- Can you provide an example of a time when you successfully navigated a complex global partnership or marketing challenge?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Applicants who demonstrate a strong fit with Perplexity AI's values and work style will be more likely to succeed in this role and contribute to the company's growth.
⚠️ Potential Challenges
- The fast-paced and ever-changing nature of the startup environment may require applicants to be adaptable and comfortable with uncertainty.
- Working remotely may present challenges in maintaining productivity and collaboration with the team.
- The Consumer Marketing Lead will be responsible for driving the success of strategic partnerships, which may require extensive travel and negotiation skills.
- The role may require applicants to work outside of standard business hours to accommodate global partnerships and time zones.
ASSUMPTION: Applicants should carefully consider these potential challenges and ensure they are comfortable and well-equipped to handle them before applying for the role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on global partnerships and strategic alliances, requiring a unique blend of marketing and business development skills.
- Perplexity AI's rapid growth and investment from prominent leaders indicate a strong commitment to the company's mission and potential for long-term success, making this an attractive opportunity for experienced marketing professionals.
- This role offers a unique opportunity to join a fast-growing startup in the AI industry, with the potential for significant career growth and impact.
ASSUMPTION: Applicants should carefully consider their career goals and whether this role aligns with their long-term objectives before applying.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch Perplexity AI in a new region or market.
- Negotiating and managing a strategic partnership with a high-profile entertainment company or talent agency.
- Creating and implementing a co-marketing strategy with a complementary technology company to drive user growth and brand awareness.
ASSUMPTION: These sample projects are intended to provide applicants with a sense of the types of initiatives they may work on in this role, but the specific projects may vary depending on the company's priorities and needs.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for global expansion and how this role fits into that strategy?
- How does Perplexity AI support the professional development and growth of its employees?
- Can you provide an example of a time when the company pivoted or adapted its strategy based on market feedback or internal insights?
- How does the company measure the success of its marketing efforts and partnerships, and how will my performance be evaluated in this role?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the applicant's interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Perplexity AI job board.
- Customize your resume and cover letter to highlight your experience in consumer marketing, global partnerships, and project execution.
- Prepare examples of successful marketing campaigns and partnerships you've led in the past.
- Demonstrate your understanding of Perplexity AI's mission and how your skills and experience align with the company's goals.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
