📌 Core Information
🔹 Job Title: Consumer Marketing Lead, Europe (fixed-term)
🔹 Company: AliveCor
🔹 Location: United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Wellness and Fitness Services
🔹 Date Posted: 2025-05-29
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand marketing tactics to drive revenue growth
- Managing budgets and optimizing resource allocation
- Collaborating with cross-functional teams and external partners
- Building and scaling marketing campaigns across multiple channels and geographies
- Monitoring market changes and identifying development opportunities
ASSUMPTION: This role requires a strategic and results-oriented individual with extensive consumer marketing experience, preferably in the medical devices industry. The ideal candidate will have a proven track record of driving profitable unit sales and subscription growth.
📋 Key Responsibilities
✅ Support the development and implementation of brand’s marketing tactics, delivering revenue targets whilst adhering to defined budgets
✅ Partner with multiple cross functional teams to execute brand initiatives and implement plans
✅ Effectively plan to ensure that top line sales goals and bottom-line profit goals are met, by overseeing the execution of brand strategies through various functional departments, and external vendors, and by recognizing the profitability and revenue impact of all business opportunities
✅ Drive growth across retail, Amazon and D2C website in top geographies, with consistent performance monitoring, reporting and optimization
✅ Partner with multiple external partners to produce consumer communication and media executions in line with the brand strategy
✅ Support media, campaign and testing strategies across EU including planning, creation, and on-going management of digital, social and email campaigns in partnership with agencies
✅ Build and scale paid marketing campaigns across existing partners and identify new opportunities to drive hardware and subscription sales
✅ Develop message strategy and creative communications across all tactics & geographies to support message strategy
✅ Proactively perform regular media optimizations, monitoring market changes and identifying development opportunities
✅ Measure ROI / ROAS on all implemented programs and presents results to all stakeholders
ASSUMPTION: The successful candidate will have a strong analytical background and exceptional executional skills to foster a high-performing environment and ensure AliveCor’s continued growth.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: A minimum of 7 years consumer marketing and brand management experience within the consumer goods or healthcare / medical device industry
Required Skills:
- Proven track record of developing and implementing omni-channel marketing strategies
- Experience managing cross-functional teams and external partners
- Keen eye for optimizing resource and budget allocation
- Strong analytical capabilities and executional skills
- Fluency in English
Preferred Skills:
- Knowledge of European retail and Amazon channels
- Experience building brand communication and media plans
- Ability to work with cross-functional teams
ASSUMPTION: Given the fixed-term nature of this role, candidates should be available to start immediately and commit to the approximate 10-month duration.
💰 Compensation & Benefits
Salary Range: £65,000 - £80,000 per annum (pro-rated for the 10-month contract)
Benefits:
- Competitive benefits package
- Opportunity to work for a mission-driven company in the healthcare technology sector
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the United Kingdom. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AliveCor operates in the wellness and fitness services industry, focusing on heart health and remote patient monitoring.
Company Size: AliveCor is a mid-sized company with 51-200 employees.
Founded: AliveCor was founded in 2010 and is headquartered in Mountain View, CA, with a significant presence in the United Kingdom.
Company Description:
- AliveCor is transforming cardiological care using deep learning
- The company's FDA-cleared KardiaMobile device is the most clinically-validated personal ECG solution in the world
- AliveCor's enterprise platform allows third-party providers to manage their patients’ and customers’ heart conditions using state-of-the-art tools
- The company is committed to protecting customer data with stringent security and compliance practices
Company Specialties:
- mHealth
- Medical Devices
- Cardiac Monitoring
- Remote Patient Monitoring
- ECG
- Heart Monitoring
- Artificial Intelligence
Company Website: http://www.alivecor.com
ASSUMPTION: AliveCor's mission-driven approach and focus on saving lives make it an attractive place to work for individuals passionate about making a difference in healthcare.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering an opportunity for experienced marketing professionals to take on a strategic and impactful position.
Reporting Structure: The Consumer Marketing Lead will report directly to the Head of Marketing or a similar role within the organization.
Work Arrangement: This is an on-site role based in the United Kingdom, with the possibility of occasional remote work.
Growth Opportunities:
- Potential to take on a more senior role within the marketing department or the broader organization following a successful tenure in this position
- Opportunity to gain valuable experience in the medical devices industry and work on high-impact marketing campaigns
ASSUMPTION: Given the fixed-term nature of this role, growth opportunities may be limited during the 10-month contract. However, a successful candidate may be considered for permanent positions within the organization following the completion of the contract.
🌍 Location & Work Environment
Office Type: AliveCor's office in the United Kingdom is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 444 Castro St, 6th Floor, Mountain View, CA 94041, US (headquarters); specific UK office location not provided
Geographic Context:
- The United Kingdom offers a vibrant and dynamic business environment with a strong focus on innovation and technology
- The country is home to a diverse range of industries, including healthcare and technology
- The United Kingdom's central time zone allows for effective collaboration with AliveCor's headquarters in the United States
Work Schedule: Full-time (37.5 hours per week), with the possibility of occasional remote work.
ASSUMPTION: The specific UK office location and work environment details may vary and will be provided to the successful candidate during the interview process.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Final round interviews with key stakeholders
- Background and reference checks
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Marketing expertise and campaign management experience
- Budget management and resource allocation skills
- Cross-functional teamwork and collaboration skills
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of AliveCor's mission and the role's responsibilities
- Showcase your ability to drive growth and achieve results in a competitive market
- Prepare for behavioral interview questions that focus on your problem-solving skills and marketing expertise
ATS Keywords: Consumer Marketing, Brand Management, Strategic Planning, Cross-Functional Teamwork, Digital Marketing, Media Planning, Campaign Management, Analytical Skills, Budget Management, Sales Growth, Communication, Market Analysis, Optimization, Subscription Growth, Retail Experience, Amazon Experience
ASSUMPTION: AliveCor's hiring process is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit with the organization. Successful candidates will demonstrate a strong understanding of the role's requirements and a passion for AliveCor's mission.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) and pay-per-click (PPC) tools (e.g., Google Ads, SEMrush)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The successful candidate will have experience with relevant marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Patient-centricity
- Collaboration
- Excellence
- Integrity
Work Style:
- AliveCor values a dynamic and fast-paced work environment
- The company encourages creativity, innovation, and continuous learning
- AliveCor fosters a culture of collaboration and teamwork, with a strong emphasis on cross-functional collaboration
- The company values a data-driven approach to decision-making and continuous improvement
Self-Assessment Questions:
- How do you align with AliveCor's value of innovation, and how have you demonstrated this in your previous roles?
- How comfortable are you working in a fast-paced, dynamic environment, and how have you adapted to change in previous roles?
- How do you approach collaboration and teamwork, and can you provide an example of a successful cross-functional project you've led or contributed to?
ASSUMPTION: AliveCor's culture values innovation, patient-centricity, collaboration, excellence, and integrity. Successful candidates will demonstrate a strong alignment with these values and a commitment to AliveCor's mission.
⚠️ Potential Challenges
- The fixed-term nature of the role may limit growth opportunities during the 10-month contract
- The role requires a high level of strategic thinking and results-driven approach, which may be challenging for candidates without extensive consumer marketing experience
- The role involves managing multiple external partners and cross-functional teams, which may present coordination and communication challenges
- The role requires a strong understanding of the European retail and Amazon channels, which may be challenging for candidates without relevant experience
ASSUMPTION: The successful candidate will have a proven track record of driving results in a fast-paced, dynamic environment and managing multiple stakeholders effectively.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the European market and the fixed-term nature of the contract
- The role requires a strong understanding of the European retail and Amazon channels, which may not be required in similar roles focused on other geographic markets
- The role offers an opportunity to gain valuable experience in the medical devices industry and work on high-impact marketing campaigns, which may not be available in entry-level or junior marketing roles
ASSUMPTION: The fixed-term nature of the role and its focus on the European market make it a unique opportunity for experienced marketing professionals looking to gain valuable experience in the medical devices industry.
📝 Sample Projects
- Developing and executing a successful marketing campaign to launch a new product in the European market
- Optimizing marketing spend across multiple channels to maximize ROI and drive revenue growth
- Building and scaling a paid marketing campaign to drive hardware and subscription sales in the European market
ASSUMPTION: The successful candidate will have experience managing marketing campaigns from inception to execution, with a proven track record of driving results and optimizing marketing spend.
❓ Key Questions to Ask During Interview
- How does AliveCor support the professional development and growth of its employees?
- Can you describe the team structure and dynamics within the marketing department?
- How does AliveCor measure the success of its marketing campaigns, and how are these metrics used to inform future strategies?
- What are the key challenges facing the marketing department in the next 12-24 months, and how can this role contribute to addressing them?
- How does AliveCor foster a culture of innovation and continuous improvement within its marketing strategies?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to AliveCor's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on your ability to drive growth and achieve results in a competitive market
- Prepare for behavioral interview questions that focus on your problem-solving skills and marketing expertise
- Research AliveCor's mission and values, and be ready to discuss how your personal values align with the company's
- Follow up with AliveCor within one week of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
