📌 Core Information
🔹 Job Title: Consumer Marketing Lead, Personal Health ASEAN
🔹 Company: Philips
🔹 Location: Kuala Lumpur – Co-labs, Malaysia
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Architecting the ASEAN marketing vision and strategy
- Mastering the modern marketing playbook, with a focus on digital and data-driven approaches
- Leading and developing a high-performing, geographically dispersed marketing team
- Navigating regional complexity and tailoring global strategies with local relevance
- Driving brand preference and demand across diverse markets and product portfolios
ASSUMPTION: This role requires a strategic and innovative marketing leader with a deep understanding of the ASEAN market and a strong background in digital marketing and data analytics.
📋 Key Responsibilities
✅ Develop and execute a forward-thinking, integrated B2C and B2B marketing strategy for Philips Personal Health in the ASEAN region
✅ Champion a digital-first mindset, leveraging modern marketing channels and tools to drive measurable results
✅ Harness data analytics and customer insights to optimize campaigns, personalize customer experiences, and demonstrate clear marketing ROI
✅ Build powerful omnichannel journeys, seamlessly integrating online and offline experiences
✅ Lead, mentor, and empower a high-performing marketing team, fostering a culture of innovation, collaboration, agility, and continuous learning
✅ Collaborate closely with sales, brand marketing managers, regional business unit leads, and sales leaders to ensure cohesive go-to-market strategies and achieve shared business objectives
✅ Manage the ASEAN marketing budget, ensuring optimal allocation and maximum impact across markets and initiatives
ASSUMPTION: This role involves a high degree of strategic planning, stakeholder management, and cross-functional collaboration, as well as hands-on execution of marketing campaigns and projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field; MBA or Master's degree is a plus
Experience: 8+ years of progressive marketing experience, with significant leadership responsibility, ideally within a multinational matrix organization
Required Skills:
- Proven expertise in developing and executing strategic marketing plans
- Deep understanding of the ASEAN market, with experience in multiple countries
- Strong digital and data analytics skills, with a track record of driving measurable results
- Excellent leadership, communication, and stakeholder management skills
- Fluency in English, with proficiency in additional ASEAN languages a plus
Preferred Skills:
- Experience in the health technology or healthcare industry
- Bilingual or multilingual proficiency in ASEAN languages
- Proven ability to work effectively in a matrix organization
ASSUMPTION: Candidates with a strong background in digital marketing, data analytics, and regional marketing are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in the ASEAN region, the estimated salary range for this position is MYR 350,000 - 450,000 per annum (approximately USD 80,000 - 100,000). Final compensation will be determined based on the candidate's experience and qualifications.
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Opportunities for professional development and career growth within a global organization
- Flexible work arrangements, with a hybrid work model that combines on-site and remote work
Working Hours: Full-time, with standard business hours and the expectation of occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, qualifications, and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Philips is a global health technology company, focused on improving people's health and well-being through meaningful innovation. The company operates in the healthcare industry, with a strong presence in the ASEAN region.
Company Size: Philips is a large, multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth, diverse experiences, and exposure to global markets.
Founded: Philips was founded in 1891 and has a rich history of innovation and leadership in the healthcare industry.
Company Description:
- Philips is a health technology company, focused on improving people's health and well-being through meaningful innovation
- The company aims to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities
- Philips sees healthcare as a connected whole, helping people to live healthily, prevent disease, and recover at home in the community
Company Specialties:
- Healthcare and medical devices
- Health systems and connected care
- Cardiology, oncology, and respiratory care
- Fertility and pregnancy care
Company Website: philips.com
ASSUMPTION: Philips' large size and global presence offer applicants the opportunity to work on diverse projects, collaborate with international teams, and develop a broad skill set.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of strategic thinking, leadership, and marketing expertise.
Reporting Structure: The Consumer Marketing Lead, Personal Health ASEAN, will report directly to the Head of Marketing for the ASEAN region and will lead a team of marketing professionals across multiple countries.
Work Arrangement: This role follows a hybrid work model, with employees working on-site for three days per week and remotely for the remaining two days.
Growth Opportunities:
- Progression to a regional or global marketing leadership role within Philips
- Expansion of responsibilities to include additional product portfolios or markets
- Development of skills and expertise in areas such as digital marketing, data analytics, or strategic planning
ASSUMPTION: This role offers significant opportunities for career growth and development within a global organization.
🌍 Location & Work Environment
Office Type: The Kuala Lumpur – Co-labs office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Kuala Lumpur, Malaysia
Geographic Context:
- The ASEAN region is diverse and dynamic, with unique cultural nuances, digital behaviors, and market dynamics in each country
- Malaysia is a multicultural country with a strong economy and a growing middle class, presenting significant opportunities for consumer marketing
- The Kuala Lumpur – Co-labs office is located in a vibrant and bustling area, with easy access to public transportation, shopping, and dining options
Work Schedule: Standard business hours with occasional overtime as needed
ASSUMPTION: The diverse and dynamic nature of the ASEAN region requires a marketing leader with a deep understanding of local markets and the ability to tailor global strategies with local relevance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other stakeholders
- Final round interview with the Head of Marketing for the ASEAN region
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with Philips' values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and understanding of the ASEAN market
- Prepare examples of your past marketing campaigns and their outcomes to demonstrate your strategic thinking and execution capabilities
- Research Philips' mission, values, and recent marketing initiatives to show your enthusiasm for the role and alignment with the company's goals
ATS Keywords: ASEAN marketing, consumer marketing, digital marketing, data analytics, strategic planning, leadership, team management, cross-functional collaboration, Philips
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, marketing expertise, and leadership skills, as well as their cultural fit with Philips and the ASEAN region.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- SEO and SEM tools (e.g., Google Analytics, SEMrush)
- Data analytics and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on Philips' internal systems and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Philips is committed to understanding and meeting the needs of its customers, both consumers and healthcare professionals
- Innovation: The company fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive meaningful change
- Collaboration: Philips values teamwork and cross-functional collaboration, both within the company and with external partners
Work Style:
- Agile and adaptable: Philips operates in a fast-paced and dynamic environment, requiring employees to be flexible and responsive to change
- Data-driven: The company emphasizes the use of data and analytics to inform decision-making and measure performance
- Customer-focused: Philips prioritizes the needs and preferences of its customers, both consumers and healthcare professionals
Self-Assessment Questions:
- How do you approach tailoring global marketing strategies to local markets, and what examples can you provide from your past experiences?
- How do you balance the need for data-driven decision-making with the need for agility and speed in a dynamic and evolving market?
- How do you foster a culture of innovation and continuous learning within a marketing team, and what strategies have you used in the past to drive this type of change?
ASSUMPTION: Philips values candidates who are customer-centric, innovative, and collaborative, with a strong focus on data-driven decision-making and a customer-focused work style.
⚠️ Potential Challenges
- The diverse and dynamic nature of the ASEAN market may present unique challenges in terms of tailoring global strategies with local relevance
- The role requires a high degree of strategic thinking, leadership, and marketing expertise, which may be challenging for candidates with less experience in these areas
- The hybrid work model may present challenges in terms of team collaboration and communication, particularly for candidates who are more comfortable working in an on-site environment
- The fast-paced and dynamic nature of the healthcare industry may present challenges in terms of keeping up with the latest trends and technologies
ASSUMPTION: The potential challenges associated with this role are outweighed by the significant opportunities for career growth, professional development, and impact within a global organization.
📈 Similar Roles Comparison
- This role is unique in its focus on the ASEAN region and the specific marketing challenges and opportunities presented by this diverse and dynamic market
- Compared to similar regional marketing roles, this position offers a higher degree of strategic responsibility and leadership, as well as the opportunity to work with a broad range of product portfolios and markets
- From a career path perspective, this role offers significant opportunities for growth and development within a global organization, with the potential to progress to a regional or global marketing leadership role
ASSUMPTION: The unique nature of this role, with its focus on the ASEAN region and the specific marketing challenges and opportunities presented by this diverse and dynamic market, sets it apart from similar regional marketing roles.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new product in the ASEAN market, tailored to the unique cultural nuances and digital behaviors of each country
- Conducting a comprehensive market analysis and customer segmentation study to inform the development of a targeted marketing strategy for an existing product portfolio
- Leading a cross-functional team to optimize the online customer journey, improving conversion rates and driving measurable business results
ASSUMPTION: The specific projects undertaken in this role will vary depending on the candidate's areas of expertise, the company's strategic priorities, and the dynamic nature of the ASEAN market.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the ASEAN market and how this role contributes to achieving that vision?
- How does the company support the professional development and career growth of its marketing team members?
- What are the key priorities for the first 90 days in this role, and how can I best prepare to address these challenges?
- How does the company measure the success of its marketing initiatives, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?
- What is the company's approach to fostering a culture of innovation and continuous learning within its marketing teams?
ASSUMPTION: The interview process for this role will provide an opportunity for candidates to gain insights into Philips' strategic priorities, marketing approach, and company culture, as well as to assess their fit with the organization's values and mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Philips Careers
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and understanding of the ASEAN market
- Prepare examples of your past marketing campaigns and their outcomes to demonstrate your strategic thinking and execution capabilities
- Research Philips' mission, values, and recent marketing initiatives to show your enthusiasm for the role and alignment with the company's goals
- Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
