Consumer Marketing Lead, Vaccines

📌 Core Information

🔹 Job Title: Consumer Marketing Lead, Vaccines

🔹 Company: Takeda

🔹 Location: Mumbai, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing consumer activation strategies for dengue vaccines
• Collaborating with internal and external teams to deliver effective marketing activities
• Managing agency relationships and ensuring compliance with Takeda's approval processes
• Tracking and reporting on key performance indicators (KPIs)

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Developing overall brand plans to grow vaccine preventable disease awareness through consumer market research

✅ Delivering off-line marketing activities through various channels, including TV, OTT, print, radio, in-clinic, and on-ground events

✅ Leading the creative process to deliver creatives for various channels

✅ Driving external agencies and managing their governance and quality outputs

✅ Rolling out monthly KPI tracking and performance progress

✅ Ensuring compliance with Takeda's approval processes for non-promotional and digital contents and communications activities

ASSUMPTION: This role involves a high degree of collaboration and stakeholder management, as well as a strong focus on data-driven decision making.

🎯 Required Qualifications

Education: Bachelor’s degree; Masters/MBA preferred

Experience: 10+ years in consumer marketing in healthcare, pharma, insurance, or related industries (vaccines, consumer healthcare, FMCG)

Required Skills:

• Integrated media planning and implementation of consumer marketing campaigns
• Campaign concept development based on consumer insights
• Collaborative workstyle with internal and external stakeholders
• Strong governance mindset for risk assessment and mitigation

Preferred Skills:

• Vaccines experience

ASSUMPTION: Given the specific nature of this role, candidates with experience in vaccines or consumer healthcare are strongly preferred.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (AI-estimated based on industry standards for similar roles)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Learning and development opportunities

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: Salary range is estimated based on industry standards for similar roles in Mumbai, India.

📌 Applicant Insights

🔍 Company Context

Industry: Takeda operates in the pharmaceutical manufacturing industry, focusing on pharmaceuticals, therapeutics, oncology, gastroenterology, and vaccines.

Company Size: Takeda is a large organization with over 10,000 employees globally, providing a diverse and dynamic work environment.

Founded: Takeda was founded in 1781 and has a rich history of innovation and patient-centric care.

Company Description:

• Takeda is a global, values-based, R&D-driven biopharmaceutical company committed to bringing better health and a brighter future to patients by translating science into life-changing medicines.
• The company's focus areas include oncology, gastroenterology, neuroscience, and vaccines.
• Takeda fosters an inclusive and collaborative work environment, encouraging employees to embrace diverse perspectives and achieve their full potential.

Company Specialties:

• Pharmaceuticals
• Therapeutics
• Oncology
• Gastroenterology
• Vaccines

Company Website: takeda.com

ASSUMPTION: Takeda's global presence and diverse product portfolio offer unique opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Head of Marketing, India.

Reporting Structure: The Consumer Marketing Lead, Vaccines will manage a team of marketing professionals and collaborate with various internal and external stakeholders.

Work Arrangement: This role is on-site, with flexible work arrangements available.

Growth Opportunities:

• Potential to lead marketing efforts for additional vaccines or therapeutic areas within Takeda's portfolio
• Opportunities to work on global marketing projects and collaborate with regional and global teams
• Access to learning and development programs to enhance skills and advance career growth

ASSUMPTION: This role offers significant opportunities for career advancement and professional development within Takeda's global organization.

🌍 Location & Work Environment

Office Type: Takeda's Mumbai office is a modern, collaborative workspace with state-of-the-art facilities.

Office Location(s): Takeda's Mumbai office is located in the heart of the city, providing easy access to public transportation and amenities.

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial capital of India.
• The city is known for its vibrant culture, diverse population, and bustling economy.
• Mumbai offers a wide range of recreational and entertainment options, including museums, art galleries, historical sites, and culinary experiences.

Work Schedule: The work schedule is Monday to Friday, with flexible hours and the option to work from home occasionally.

ASSUMPTION: Mumbai's dynamic and multicultural environment provides a stimulating work environment and opportunities for personal growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Final round with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Stakeholder management and communication
• Data-driven decision making and analytics
• Leadership and team management

Application Tips:

• Highlight relevant experience in consumer marketing, particularly in the healthcare or pharmaceutical industry.
• Demonstrate a strong understanding of the Indian market and consumer behavior.
• Showcase your ability to develop and implement effective marketing strategies that drive brand awareness and engagement.

ATS Keywords: Consumer Marketing, Healthcare Marketing, Vaccines, Brand Planning, Market Research, Campaign Development, Agency Management, KPI Tracking, Stakeholder Management, Compliance, Takeda

ASSUMPTION: Takeda's recruitment process is competitive and focuses on finding the best fit for the role and the organization's culture.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Fairness
• Empowerment
• Humility
• Strive for excellence

Work Style:

• Collaborative and inclusive
• Data-driven and innovative
• Patient-centric and empathetic
• Adaptable and resilient

Self-Assessment Questions:

• Do you embrace a patient-centric approach to marketing and prioritize their needs and preferences?
• Are you comfortable working in a dynamic, multicultural environment and collaborating with diverse teams?
• Do you have a strong commitment to ethical conduct and maintaining high standards of integrity?

ASSUMPTION: Takeda values diversity and inclusion, seeking candidates who can thrive in a global, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and ensuring alignment with Takeda's global marketing strategies
• Adapting to a fast-paced, dynamic work environment with shifting priorities
• Balancing the need for creativity and innovation with the requirement to maintain compliance with regulatory and ethical standards
• Navigating the complexities of the Indian market and consumer behavior

ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other marketing roles in the pharmaceutical industry, this role has a stronger focus on consumer engagement and brand activation.
• While the role is specific to vaccines, the skills and experience gained can be applied to other therapeutic areas within Takeda's portfolio.
• This role offers a unique opportunity to work on a global brand with a significant impact on public health.

ASSUMPTION: This role provides a unique blend of marketing and public health experience, making it an attractive opportunity for candidates interested in both fields.

📝 Sample Projects

• Developing and implementing a consumer marketing campaign to increase awareness and engagement with Takeda's dengue vaccine
• Collaborating with global marketing teams to adapt international marketing strategies for the Indian market
• Conducting market research to understand consumer behavior and preferences related to vaccines and immunizations

ASSUMPTION: These projects are designed to challenge and develop the skills of the successful candidate, providing opportunities for growth and learning.

❓ Key Questions to Ask During Interview

• How does this role fit into Takeda's global marketing strategy for vaccines?
• What are the key priorities for the first 90 days in this role?
• How does Takeda support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the vaccines portfolio, and how can this role address them?
• How does Takeda ensure compliance with regulatory and ethical standards in its marketing activities?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and your commitment to understanding Takeda's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Takeda careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing campaigns and their outcomes to demonstrate your capabilities
• Follow up with the hiring manager after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.