Consumer Marketing Manager

Cochlear

Full-time

On-site

Lone Tree, Colorado, United States

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Consumer Marketing Manager

🔹 Company: Cochlear

🔹 Location: Lone Tree, Colorado, United States

🔹 Job Type: Full-Time, Hybrid (2 days on-site, 3 days remote)

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (2 days per week) with remote flexibility

🚀 Job Overview

Key aspects of this role include:

Developing and executing consumer marketing strategies to increase demand for Cochlear's implantable hearing solutions
Collaborating cross-functionally to implement strategies that align with business goals and drive growth
Leveraging data analytics and market insights to inform decision-making and optimize performance
Managing and mentoring a team of marketing professionals
Working closely with regional and global stakeholders to ensure brand consistency and scalability

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a dynamic, cross-functional environment.

📋 Key Responsibilities

✅ Develop and execute detailed market development plans to increase market share and drive demand for Cochlear's products

✅ Collaborate with cross-functional teams to design and manage customer experience projects and campaigns, utilizing AI-driven analysis of customer feedback and journey mapping to enhance strategies that improve satisfaction and engagement

✅ Develop a cohesive content strategy that integrates storytelling, aligns with audience needs, and integrates across various channels and touchpoints

✅ Manage content delivery by coordinating with agencies, utilizing data-driven insights, and applying audience segmentation to maximize performance and reach

✅ Create and manage omnichannel campaigns that integrate various marketing tactics and touchpoints, effectively coordinating cross-functional efforts to achieve strategic objectives and optimize performance

✅ Optimize multiple marketing channels through strategic planning, performance analysis, and iterative adjustments to enhance reach and effectiveness

✅ Implement marketing strategies to deliver more personalized and relevant content, utilizing detailed customer data and behavioral insights, incorporating testing and leveraging customer technology platforms

✅ Integrate and manage diverse marketing data sources, utilizing visualization tools to create insightful and comprehendible dashboards, and implementing data quality checks to support more sophisticated analysis and strategic decisions

✅ Track and analyze a broad set of marketing KPIs, using advanced analytical techniques to assess campaign effectiveness, identify trends, and recommend targeted optimizations, presenting back in a digestible format

ASSUMPTION: This role requires a high degree of independence, strong prioritization capabilities, and the ability to work effectively in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, or a related field

Experience: 5-7+ years of experience managing marketing campaigns, with a strong focus on analytics and market development

Required Skills:

Proven expertise in DTC consumer marketing, market development, and customer experience design
Strong analytical and problem-solving skills, with a data-driven approach to decision-making
Excellent communication, collaboration, and leadership skills
Familiarity with content strategy development, content governance, and content delivery
Experience managing integrated marketing campaigns and optimizing marketing channels
Proficient in data management, marketing performance management, and data visualization tools

Preferred Skills:

Customer value proposition development, brand development, and product management strategy
Customer journey mapping, user personas, and marketing insights
Storytelling and curiosity-driven approach to exploring new trends and ideas

ASSUMPTION: Candidates with experience in the medical device or healthcare industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $107,000 - $115,000 per year, based on experience, plus an annual bonus opportunity of 15% of base salary

Benefits:

Medical, dental, and vision insurance
Life and disability insurance
401(K) matching with immediate vesting
Paid time off, tuition reimbursement, maternity and paternity leave
Employee stock purchase plan and pet insurance

Working Hours: Full-time, 40 hours per week, with flexible hours and the ability to work remotely 3 days per week

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the medical device industry, with consideration for the candidate's experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing, with a focus on implantable hearing solutions

Company Size: 5,001-10,000 employees globally, with a presence in over 180 countries

Founded: 1981, with headquarters in Sydney, Australia, and regional headquarters in Asia Pacific, Europe, and the Americas

Company Description:

Cochlear is the global leader in implantable hearing solutions, committed to helping people hear and be heard
The company's mission is to give people the best lifelong hearing experience and access to innovative future technologies
Cochlear has provided more than 650,000 implantable devices worldwide, connecting people to a life lived with hearing

Company Specialties:

Cochlear implants, bone conduction solutions, and bionic ear technology
Direct acoustic cochlear stimulation and electro-acoustic implants
Medical devices and healthcare solutions

Company Website: www.cochlear.com

ASSUMPTION: Cochlear's global presence and commitment to innovation make it an attractive employer for marketing professionals seeking to make a significant impact in the healthcare industry.

📊 Role Analysis

Career Level: Mid-level to senior marketing manager, with potential for growth into a director or global role

Reporting Structure: This role reports directly to the Senior Marketing Manager, Americas, and collaborates closely with regional and global stakeholders

Work Arrangement: Hybrid, with 2 days on-site in Lone Tree, Colorado, and 3 days remote

Growth Opportunities:

Potential to take on additional responsibilities and advance to a director or global role
Opportunities to work on high-impact projects and gain exposure to senior leadership
Access to professional development and training opportunities

ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in a global, matrixed organization and make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Hybrid, with a modern, collaborative workspace in Lone Tree, Colorado

Office Location(s): 10350 Park Meadows Dr, Lone Tree, Colorado 80124, US

Geographic Context:

Lone Tree is a suburb of Denver, Colorado, with a population of approximately 7,000 people
The area offers a high quality of life, with easy access to outdoor recreation, cultural attractions, and a vibrant food and beverage scene
Denver International Airport is located about 20 miles from Lone Tree, providing convenient access to both domestic and international flights

Work Schedule: Full-time, with flexible hours and the ability to work remotely 3 days per week

ASSUMPTION: The hybrid work arrangement and convenient location make this role an attractive opportunity for marketing professionals seeking a balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

Online application and resume screening
Phone or video screen with the HR team
In-depth behavioral and skills-based interviews with the hiring manager and key stakeholders
Final interview with the Senior Marketing Manager, Americas
Background check and offer extension

Key Assessment Areas:

Strategic thinking and problem-solving skills
Data-driven decision-making and analytical skills
Communication, collaboration, and leadership skills
Cultural fit and alignment with Cochlear's mission and values

Application Tips:

Tailor your resume and cover letter to highlight relevant skills and experiences for this role
Demonstrate your understanding of Cochlear's mission, values, and the specific requirements of the role
Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
Showcase your ability to work effectively in a dynamic, cross-functional environment

ATS Keywords: DTC Consumer Marketing, Market Development, Customer Experience Design, Content Strategy Development, Integrated Marketing Campaigns, Data Management, Marketing Performance Management, Collaboration, Cochlear, Hearing Loss, Implantable Hearing Solutions

ASSUMPTION: Cochlear's interview process is designed to assess candidates' skills, cultural fit, and potential for success in the role.

🛠️ Tools & Technologies

Marketing automation and analytics platforms (e.g., Marketo, Salesforce, Google Analytics)
Customer relationship management (CRM) software (e.g., Salesforce)
Content management systems (e.g., WordPress, Adobe Experience Manager)
Data visualization tools (e.g., Tableau, Power BI)
Project management and collaboration tools (e.g., Asana, JIRA, Microsoft Teams)
Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Candidates should be comfortable working with a range of marketing and project management tools, as well as industry-specific software and platforms.

👔 Cultural Fit Considerations

Company Values:

Patient-centric: We put patients first in everything we do
Innovative: We continuously seek new ways to improve and grow
Collaborative: We work together to achieve our goals
Accountable: We take responsibility for our actions and their outcomes
Respectful: We value and respect the diversity of our people and our patients

Work Style:

Dynamic and fast-paced, with a focus on results and continuous improvement
Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
Data-driven and analytical, with a focus on informed decision-making and performance optimization
Patient-centric, with a deep commitment to improving the lives of people with hearing loss

Self-Assessment Questions:

How do you ensure that your marketing strategies align with Cochlear's patient-centric values and mission?
Describe a time when you had to adapt your work style to fit a new team or environment. How did you approach this challenge, and what was the outcome?
How do you prioritize and manage multiple projects and deadlines in a dynamic, cross-functional role?

ASSUMPTION: Cochlear's company culture is driven by its commitment to improving the lives of people with hearing loss, with a strong emphasis on collaboration, innovation, and patient-centricity.

⚠️ Potential Challenges

Managing multiple stakeholders and competing priorities in a matrixed, global organization
Balancing strategic planning and execution in a fast-paced, dynamic environment
Adapting to changes in the healthcare industry and regulatory landscape
Working effectively with remote team members and global stakeholders
Managing a team of marketing professionals with varying levels of experience and expertise

ASSUMPTION: Candidates should be comfortable working in a dynamic, global organization and have experience navigating complex, matrixed structures.

📈 Similar Roles Comparison

This role is similar to a Senior Marketing Manager or Marketing Director position in a mid-sized to large healthcare or medical device company
Unlike some roles, this position requires a strong focus on consumer marketing and market development, rather than clinical or healthcare provider marketing
Candidates with experience in the hearing healthcare industry may have an advantage in this role, but relevant experience in consumer marketing and market development is more critical

ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in the hearing healthcare industry and make a significant impact on Cochlear's growth and success.

📝 Sample Projects

Developing and executing a multi-channel marketing campaign to increase demand for Cochlear's latest implantable hearing solution
Collaborating with cross-functional teams to create and launch a customer experience project that improves satisfaction and engagement
Conducting market research and analysis to inform strategic decision-making and optimize marketing performance

ASSUMPTION: Candidates should be prepared to work on high-impact projects that drive business growth and improve the lives of people with hearing loss.

❓ Key Questions to Ask During Interview

How does this role fit into Cochlear's long-term growth plans, and what are the key priorities for the first 90 days?
What are the biggest challenges facing the hearing healthcare industry, and how can this role help address them?
How does Cochlear support the professional development and growth of its marketing team members?
What is the company's approach to innovation and staying ahead of competitors in the hearing healthcare market?
How does Cochlear measure the success of its marketing campaigns, and what metrics are most important for this role?

ASSUMPTION: Candidates should use the interview process to assess the fit of the role and company culture with their personal and professional goals.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight relevant skills and experiences for this role
Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
Research Cochlear's mission, values, and the specific requirements of the role
Follow up with the HR team within one week of submitting your application to confirm receipt and next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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